{
  "generated_at": "2026-04-19T21:20:20.687Z",
  "license": "CC BY 4.0 — please credit borahlabs.us when citing",
  "methodology": "Aggregated from full diagnostic crawls (PageSpeed, SSL, tech detection, structured data) across US small-business websites. Minimum sample size of 10 sites per bucket.",
  "count": 60,
  "items": [
    {
      "slug": "accountant_tax",
      "name": "Accounting & tax",
      "sample_size": 140,
      "last_updated": "2026-04-19T21:19:45+00:00",
      "narrative_hook": "Average page takes 8.3s to render its main content — 5.8s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 8.3s to render its main content — 5.8s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 140,
        "avg_performance": 60.7,
        "avg_seo": 88.5,
        "avg_accessibility": 85.8,
        "avg_lcp": 8329,
        "avg_fcp": 4075.62,
        "avg_cls": 0.085,
        "avg_ttfb": 75.13
      },
      "performance_distribution": {
        "sample_size": 140,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 39,
            "pct": 27.9
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 56,
            "pct": 40
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 28,
            "pct": 20
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 17,
            "pct": 12.1
          }
        ]
      },
      "ssl": {
        "with_ssl": 123,
        "without_ssl": 18,
        "pct_with_ssl": 87.2
      },
      "seo_health": {
        "sample_size": 141,
        "structured_data_pct": 51.1,
        "meta_description_pct": 57.4,
        "viewport_pct": 79.4,
        "canonical_pct": 61,
        "og_tags_pct": 63.8
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 79,
          "pct": 56
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 59,
          "pct": 41.8
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 58,
          "pct": 41.1
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 56,
          "pct": 39.7
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 55,
          "pct": 39
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 54,
          "pct": 38.3
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 51,
          "pct": 36.2
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 45,
          "pct": 31.9
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 45,
          "pct": 31.9
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 35,
          "pct": 24.8
        }
      ],
      "social": {
        "pct_with_social": 51.8,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 62,
            "pct": 44
          },
          {
            "platform": "linkedin",
            "count": 48,
            "pct": 34
          },
          {
            "platform": "instagram",
            "count": 35,
            "pct": 24.8
          },
          {
            "platform": "twitter",
            "count": 32,
            "pct": 22.7
          },
          {
            "platform": "youtube",
            "count": 21,
            "pct": 14.9
          },
          {
            "platform": "tiktok",
            "count": 4,
            "pct": 2.8
          }
        ]
      },
      "quick_wins": [
        {
          "action": "132 broken links",
          "section": "security",
          "impact": "medium",
          "count": 112,
          "pct": 79.4,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 104,
          "pct": 73.8,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 101,
          "pct": 71.6,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 72,
          "pct": 51.1,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 66,
          "pct": 46.8,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 68
        },
        {
          "city": "Bountiful",
          "city_slug": "bountiful",
          "sample_size": 11
        }
      ],
      "related_industries": {
        "family": "finance_insurance",
        "family_label": "Finance & insurance",
        "industries": [
          {
            "slug": "insurance",
            "name": "Insurance",
            "sample_size": 155
          },
          {
            "slug": "bank_credit_union",
            "name": "Banks & credit unions",
            "sample_size": 34
          },
          {
            "slug": "mortgage_loan",
            "name": "Mortgage & loans",
            "sample_size": 33
          },
          {
            "slug": "financial_advisor",
            "name": "Financial advisors",
            "sample_size": 30
          }
        ]
      }
    },
    {
      "slug": "alternative_medicine",
      "name": "Alternative medicine",
      "sample_size": 12,
      "last_updated": "2026-04-19T21:19:45+00:00",
      "narrative_hook": "Average page takes 12.0s to render its main content — 9.5s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.0s to render its main content — 9.5s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 12,
        "avg_performance": 59,
        "avg_seo": 92.8,
        "avg_accessibility": 88.9,
        "avg_lcp": 12023.95,
        "avg_fcp": 4192.09,
        "avg_cls": 0.047,
        "avg_ttfb": 78.5
      },
      "performance_distribution": {
        "sample_size": 12,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 3,
            "pct": 25
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 5,
            "pct": 41.7
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 4,
            "pct": 33.3
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 11,
        "without_ssl": 1,
        "pct_with_ssl": 91.7
      },
      "seo_health": {
        "sample_size": 12,
        "structured_data_pct": 66.7,
        "meta_description_pct": 66.7,
        "viewport_pct": 100,
        "canonical_pct": 91.7,
        "og_tags_pct": 100
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 7,
          "pct": 58.3
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 6,
          "pct": 50
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 6,
          "pct": 50
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 5,
          "pct": 41.7
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 5,
          "pct": 41.7
        },
        {
          "slug": "squarespace",
          "name": "Squarespace",
          "category": "CMS",
          "count": 4,
          "pct": 33.3
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 4,
          "pct": 33.3
        },
        {
          "slug": "squarespace-commerce",
          "name": "Squarespace Commerce",
          "category": "Ecommerce",
          "count": 4,
          "pct": 33.3
        },
        {
          "slug": "stimulus",
          "name": "Stimulus",
          "category": "JavaScript frameworks",
          "count": 3,
          "pct": 25
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 3,
          "pct": 25
        }
      ],
      "social": {
        "pct_with_social": 50,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 6,
            "pct": 50
          },
          {
            "platform": "facebook",
            "count": 4,
            "pct": 33.3
          },
          {
            "platform": "youtube",
            "count": 3,
            "pct": 25
          },
          {
            "platform": "linkedin",
            "count": 2,
            "pct": 16.7
          },
          {
            "platform": "tiktok",
            "count": 2,
            "pct": 16.7
          },
          {
            "platform": "twitter",
            "count": 2,
            "pct": 16.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Speed up largest contentful paint (LCP)",
          "section": "performance",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Enable SSL/HTTPS on every page",
          "section": "security",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Improve overall page speed",
          "section": "performance",
          "impact": "medium",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 10
        }
      ],
      "related_industries": {
        "family": "healthcare",
        "family_label": "Healthcare",
        "industries": [
          {
            "slug": "dental",
            "name": "Dental clinics",
            "sample_size": 181
          },
          {
            "slug": "general_medical",
            "name": "General medical",
            "sample_size": 77
          },
          {
            "slug": "pharmacy",
            "name": "Pharmacies",
            "sample_size": 37
          },
          {
            "slug": "eye_care",
            "name": "Eye care",
            "sample_size": 20
          },
          {
            "slug": "chiropractic",
            "name": "Chiropractic",
            "sample_size": 15
          },
          {
            "slug": "mental_health",
            "name": "Mental health",
            "sample_size": 15
          }
        ]
      }
    },
    {
      "slug": "apartments_housing",
      "name": "Apartments & housing",
      "sample_size": 84,
      "last_updated": "2026-04-19T21:19:45+00:00",
      "narrative_hook": "Average page takes 9.3s to render its main content — 6.8s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 9.3s to render its main content — 6.8s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 84,
        "avg_performance": 58.8,
        "avg_seo": 91.5,
        "avg_accessibility": 88.2,
        "avg_lcp": 9266.87,
        "avg_fcp": 3539.83,
        "avg_cls": 0.084,
        "avg_ttfb": 84.44
      },
      "performance_distribution": {
        "sample_size": 86,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 25,
            "pct": 29.1
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 35,
            "pct": 40.7
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 17,
            "pct": 19.8
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 9,
            "pct": 10.5
          }
        ]
      },
      "ssl": {
        "with_ssl": 75,
        "without_ssl": 9,
        "pct_with_ssl": 89.3
      },
      "seo_health": {
        "sample_size": 84,
        "structured_data_pct": 56,
        "meta_description_pct": 78.6,
        "viewport_pct": 92.9,
        "canonical_pct": 82.1,
        "og_tags_pct": 72.6
      },
      "technologies": [
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 62,
          "pct": 73.8
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 41,
          "pct": 48.8
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 36,
          "pct": 42.9
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 32,
          "pct": 38.1
        },
        {
          "slug": "apache-http-server",
          "name": "Apache HTTP Server",
          "category": "Web servers",
          "count": 27,
          "pct": 32.1
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 25,
          "pct": 29.8
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 24,
          "pct": 28.6
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Web servers",
          "count": 23,
          "pct": 27.4
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 23,
          "pct": 27.4
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 21,
          "pct": 25
        }
      ],
      "social": {
        "pct_with_social": 58.3,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 39,
            "pct": 46.4
          },
          {
            "platform": "instagram",
            "count": 39,
            "pct": 46.4
          },
          {
            "platform": "twitter",
            "count": 6,
            "pct": 7.1
          },
          {
            "platform": "linkedin",
            "count": 3,
            "pct": 3.6
          },
          {
            "platform": "youtube",
            "count": 2,
            "pct": 2.4
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 1.2
          }
        ]
      },
      "quick_wins": [
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 77,
          "pct": 91.7,
          "source": "aggregated"
        },
        {
          "action": "11 broken links",
          "section": "security",
          "impact": "medium",
          "count": 68,
          "pct": 81,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 61,
          "pct": 72.6,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 25,
          "pct": 29.8,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 21,
          "pct": 25,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 61
        }
      ],
      "related_industries": {
        "family": "real_estate",
        "family_label": "Real estate",
        "industries": [
          {
            "slug": "real_estate_agent",
            "name": "Real estate agents",
            "sample_size": 283
          },
          {
            "slug": "property_management",
            "name": "Property management",
            "sample_size": 23
          }
        ]
      }
    },
    {
      "slug": "attorney_general",
      "name": "Law firms",
      "sample_size": 136,
      "last_updated": "2026-04-19T21:19:46+00:00",
      "narrative_hook": "Average page takes 10.3s to render its main content — 7.8s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 10.3s to render its main content — 7.8s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 136,
        "avg_performance": 65,
        "avg_seo": 87.8,
        "avg_accessibility": 86.3,
        "avg_lcp": 10266.15,
        "avg_fcp": 3580.54,
        "avg_cls": 0.071,
        "avg_ttfb": 56.9
      },
      "performance_distribution": {
        "sample_size": 136,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 22,
            "pct": 16.2
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 68,
            "pct": 50
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 33,
            "pct": 24.3
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 13,
            "pct": 9.6
          }
        ]
      },
      "ssl": {
        "with_ssl": 117,
        "without_ssl": 20,
        "pct_with_ssl": 85.4
      },
      "seo_health": {
        "sample_size": 137,
        "structured_data_pct": 65.7,
        "meta_description_pct": 65.7,
        "viewport_pct": 92,
        "canonical_pct": 79.6,
        "og_tags_pct": 70.8
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 93,
          "pct": 67.9
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 83,
          "pct": 60.6
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 79,
          "pct": 57.7
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 78,
          "pct": 56.9
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 74,
          "pct": 54
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 62,
          "pct": 45.3
        },
        {
          "slug": "yoast-seo",
          "name": "Yoast SEO",
          "category": "SEO",
          "count": 44,
          "pct": 32.1
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 44,
          "pct": 32.1
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 44,
          "pct": 32.1
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 39,
          "pct": 28.5
        }
      ],
      "social": {
        "pct_with_social": 49.6,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 45,
            "pct": 32.8
          },
          {
            "platform": "linkedin",
            "count": 44,
            "pct": 32.1
          },
          {
            "platform": "instagram",
            "count": 23,
            "pct": 16.8
          },
          {
            "platform": "twitter",
            "count": 22,
            "pct": 16.1
          },
          {
            "platform": "youtube",
            "count": 15,
            "pct": 10.9
          },
          {
            "platform": "tiktok",
            "count": 2,
            "pct": 1.5
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 63,
          "pct": 46,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 58,
          "pct": 42.3,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 51,
          "pct": 37.2,
          "source": "aggregated"
        },
        {
          "action": "125 broken links",
          "section": "security",
          "impact": "medium",
          "count": 49,
          "pct": 35.8,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 18,
          "pct": 13.1,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 97
        }
      ],
      "related_industries": {
        "family": "legal",
        "family_label": "Legal services",
        "industries": [
          {
            "slug": "personal_injury_lawyer",
            "name": "Personal injury lawyers",
            "sample_size": 35
          },
          {
            "slug": "criminal_lawyer",
            "name": "Criminal lawyers",
            "sample_size": 31
          },
          {
            "slug": "family_lawyer",
            "name": "Family lawyers",
            "sample_size": 27
          },
          {
            "slug": "estate_planning_lawyer",
            "name": "Estate planning lawyers",
            "sample_size": 12
          }
        ]
      }
    },
    {
      "slug": "auto_dealer",
      "name": "Auto dealers",
      "sample_size": 39,
      "last_updated": "2026-04-19T21:19:46+00:00",
      "narrative_hook": "Average page takes 15.5s to render its main content — 13.0s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 15.5s to render its main content — 13.0s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 39,
        "avg_performance": 59,
        "avg_seo": 86.8,
        "avg_accessibility": 82.4,
        "avg_lcp": 15527.42,
        "avg_fcp": 3582.99,
        "avg_cls": 0.083,
        "avg_ttfb": 122.72
      },
      "performance_distribution": {
        "sample_size": 40,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 15,
            "pct": 37.5
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 14,
            "pct": 35
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 6,
            "pct": 15
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 5,
            "pct": 12.5
          }
        ]
      },
      "ssl": {
        "with_ssl": 32,
        "without_ssl": 7,
        "pct_with_ssl": 82.1
      },
      "seo_health": {
        "sample_size": 39,
        "structured_data_pct": 33.3,
        "meta_description_pct": 35.9,
        "viewport_pct": 53.8,
        "canonical_pct": 41,
        "og_tags_pct": 38.5
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 11,
          "pct": 28.2
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 10,
          "pct": 25.6
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 9,
          "pct": 23.1
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 9,
          "pct": 23.1
        },
        {
          "slug": "sectionio",
          "name": "Section.io",
          "category": "CDN",
          "count": 8,
          "pct": 20.5
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 8,
          "pct": 20.5
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 7,
          "pct": 17.9
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 7,
          "pct": 17.9
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 6,
          "pct": 15.4
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 6,
          "pct": 15.4
        }
      ],
      "social": {
        "pct_with_social": 28.2,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 11,
            "pct": 28.2
          },
          {
            "platform": "instagram",
            "count": 9,
            "pct": 23.1
          },
          {
            "platform": "youtube",
            "count": 6,
            "pct": 15.4
          },
          {
            "platform": "twitter",
            "count": 2,
            "pct": 5.1
          },
          {
            "platform": "linkedin",
            "count": 1,
            "pct": 2.6
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 29,
          "pct": 74.4,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 28,
          "pct": 71.8,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 24,
          "pct": 61.5,
          "source": "aggregated"
        },
        {
          "action": "10 broken links",
          "section": "security",
          "impact": "medium",
          "count": 18,
          "pct": 46.2,
          "source": "aggregated"
        },
        {
          "action": "3 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 17,
          "pct": 43.6,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 19
        }
      ],
      "related_industries": {
        "family": "automotive",
        "family_label": "Automotive",
        "industries": [
          {
            "slug": "auto_parts_tires",
            "name": "Auto parts & tires",
            "sample_size": 24
          },
          {
            "slug": "auto_repair",
            "name": "Auto repair",
            "sample_size": 17
          }
        ]
      }
    },
    {
      "slug": "auto_parts_tires",
      "name": "Auto parts & tires",
      "sample_size": 24,
      "last_updated": "2026-04-19T21:19:46+00:00",
      "narrative_hook": "Average page takes 13.5s to render its main content — 11.0s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 13.5s to render its main content — 11.0s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 24,
        "avg_performance": 53.4,
        "avg_seo": 90.4,
        "avg_accessibility": 86.1,
        "avg_lcp": 13475.32,
        "avg_fcp": 4293.69,
        "avg_cls": 0.192,
        "avg_ttfb": 60.48
      },
      "performance_distribution": {
        "sample_size": 25,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 10,
            "pct": 40
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 10,
            "pct": 40
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 5,
            "pct": 20
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 21,
        "without_ssl": 3,
        "pct_with_ssl": 87.5
      },
      "seo_health": {
        "sample_size": 24,
        "structured_data_pct": 50,
        "meta_description_pct": 75,
        "viewport_pct": 87.5,
        "canonical_pct": 54.2,
        "og_tags_pct": 62.5
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 16,
          "pct": 66.7
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 12,
          "pct": 50
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 10,
          "pct": 41.7
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 9,
          "pct": 37.5
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 9,
          "pct": 37.5
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 9,
          "pct": 37.5
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 9,
          "pct": 37.5
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Web servers",
          "count": 7,
          "pct": 29.2
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 7,
          "pct": 29.2
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 6,
          "pct": 25
        }
      ],
      "social": {
        "pct_with_social": 66.7,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 14,
            "pct": 58.3
          },
          {
            "platform": "instagram",
            "count": 10,
            "pct": 41.7
          },
          {
            "platform": "twitter",
            "count": 8,
            "pct": 33.3
          },
          {
            "platform": "linkedin",
            "count": 5,
            "pct": 20.8
          },
          {
            "platform": "youtube",
            "count": 5,
            "pct": 20.8
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 4.2
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 18,
          "pct": 75,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 16,
          "pct": 66.7,
          "source": "aggregated"
        },
        {
          "action": "14 broken links",
          "section": "security",
          "impact": "medium",
          "count": 16,
          "pct": 66.7,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 15,
          "pct": 62.5,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 8,
          "pct": 33.3,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 14
        }
      ],
      "related_industries": {
        "family": "automotive",
        "family_label": "Automotive",
        "industries": [
          {
            "slug": "auto_dealer",
            "name": "Auto dealers",
            "sample_size": 39
          },
          {
            "slug": "auto_repair",
            "name": "Auto repair",
            "sample_size": 17
          }
        ]
      }
    },
    {
      "slug": "auto_repair",
      "name": "Auto repair",
      "sample_size": 17,
      "last_updated": "2026-04-19T21:19:47+00:00",
      "narrative_hook": "Average page takes 11.7s to render its main content — 9.2s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 11.7s to render its main content — 9.2s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 17,
        "avg_performance": 57.5,
        "avg_seo": 87.8,
        "avg_accessibility": 82.2,
        "avg_lcp": 11698.54,
        "avg_fcp": 4771.56,
        "avg_cls": 0.078,
        "avg_ttfb": 67.18
      },
      "performance_distribution": {
        "sample_size": 17,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 7,
            "pct": 41.2
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 5,
            "pct": 29.4
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 5,
            "pct": 29.4
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 15,
        "without_ssl": 2,
        "pct_with_ssl": 88.2
      },
      "seo_health": {
        "sample_size": 17,
        "structured_data_pct": 64.7,
        "meta_description_pct": 76.5,
        "viewport_pct": 100,
        "canonical_pct": 82.4,
        "og_tags_pct": 76.5
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 10,
          "pct": 58.8
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 8,
          "pct": 47.1
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 8,
          "pct": 47.1
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 7,
          "pct": 41.2
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 7,
          "pct": 41.2
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 7,
          "pct": 41.2
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 7,
          "pct": 41.2
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 7,
          "pct": 41.2
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 6,
          "pct": 35.3
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Web servers",
          "count": 5,
          "pct": 29.4
        }
      ],
      "social": {
        "pct_with_social": 47.1,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 7,
            "pct": 41.2
          },
          {
            "platform": "instagram",
            "count": 3,
            "pct": 17.6
          },
          {
            "platform": "youtube",
            "count": 2,
            "pct": 11.8
          },
          {
            "platform": "linkedin",
            "count": 1,
            "pct": 5.9
          },
          {
            "platform": "twitter",
            "count": 1,
            "pct": 5.9
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 11,
          "pct": 64.7,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 10,
          "pct": 58.8,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 8,
          "pct": 47.1,
          "source": "aggregated"
        },
        {
          "action": "34 broken links",
          "section": "security",
          "impact": "medium",
          "count": 8,
          "pct": 47.1,
          "source": "aggregated"
        },
        {
          "action": "No valid SSL certificate",
          "section": "security",
          "impact": "medium",
          "count": 2,
          "pct": 11.8,
          "source": "aggregated"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "automotive",
        "family_label": "Automotive",
        "industries": [
          {
            "slug": "auto_dealer",
            "name": "Auto dealers",
            "sample_size": 39
          },
          {
            "slug": "auto_parts_tires",
            "name": "Auto parts & tires",
            "sample_size": 24
          }
        ]
      }
    },
    {
      "slug": "bakery_dessert",
      "name": "Bakery & dessert",
      "sample_size": 76,
      "last_updated": "2026-04-19T21:19:47+00:00",
      "narrative_hook": "Average page takes 12.9s to render its main content — 10.4s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.9s to render its main content — 10.4s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 76,
        "avg_performance": 51.1,
        "avg_seo": 91.1,
        "avg_accessibility": 89.6,
        "avg_lcp": 12907.97,
        "avg_fcp": 4133.31,
        "avg_cls": 0.164,
        "avg_ttfb": 35.61
      },
      "performance_distribution": {
        "sample_size": 76,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 33,
            "pct": 43.4
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 33,
            "pct": 43.4
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 5,
            "pct": 6.6
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 5,
            "pct": 6.6
          }
        ]
      },
      "ssl": {
        "with_ssl": 72,
        "without_ssl": 5,
        "pct_with_ssl": 93.5
      },
      "seo_health": {
        "sample_size": 77,
        "structured_data_pct": 58.4,
        "meta_description_pct": 59.7,
        "viewport_pct": 92.2,
        "canonical_pct": 75.3,
        "og_tags_pct": 79.2
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 40,
          "pct": 51.9
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 34,
          "pct": 44.2
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 32,
          "pct": 41.6
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 31,
          "pct": 40.3
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 29,
          "pct": 37.7
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 28,
          "pct": 36.4
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 28,
          "pct": 36.4
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 17,
          "pct": 22.1
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 17,
          "pct": 22.1
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 15,
          "pct": 19.5
        }
      ],
      "social": {
        "pct_with_social": 79.2,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 58,
            "pct": 75.3
          },
          {
            "platform": "facebook",
            "count": 48,
            "pct": 62.3
          },
          {
            "platform": "tiktok",
            "count": 19,
            "pct": 24.7
          },
          {
            "platform": "twitter",
            "count": 14,
            "pct": 18.2
          },
          {
            "platform": "linkedin",
            "count": 6,
            "pct": 7.8
          },
          {
            "platform": "youtube",
            "count": 6,
            "pct": 7.8
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 13,
          "pct": 16.9,
          "source": "aggregated"
        },
        {
          "action": "4 broken links",
          "section": "security",
          "impact": "medium",
          "count": 13,
          "pct": 16.9,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 13,
          "pct": 16.9,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 12,
          "pct": 15.6,
          "source": "aggregated"
        },
        {
          "action": "Elements shift while the page loads",
          "section": "performance",
          "impact": "high",
          "count": 5,
          "pct": 6.5,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 27
        }
      ],
      "related_industries": {
        "family": "food_beverage",
        "family_label": "Food & beverage",
        "industries": [
          {
            "slug": "restaurant_general",
            "name": "Restaurants",
            "sample_size": 163
          },
          {
            "slug": "bar_pub",
            "name": "Bars & pubs",
            "sample_size": 94
          },
          {
            "slug": "cafe_coffee",
            "name": "Cafes & coffee shops",
            "sample_size": 88
          },
          {
            "slug": "restaurant_asian",
            "name": "Asian restaurants",
            "sample_size": 68
          },
          {
            "slug": "restaurant_mexican",
            "name": "Mexican restaurants",
            "sample_size": 64
          },
          {
            "slug": "restaurant_italian_pizza",
            "name": "Italian & pizza",
            "sample_size": 29
          }
        ]
      }
    },
    {
      "slug": "bank_credit_union",
      "name": "Banks & credit unions",
      "sample_size": 34,
      "last_updated": "2026-04-19T21:19:47+00:00",
      "narrative_hook": "Average page takes 11.2s to render its main content — 8.7s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 11.2s to render its main content — 8.7s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 34,
        "avg_performance": 53,
        "avg_seo": 89.7,
        "avg_accessibility": 88.7,
        "avg_lcp": 11219.69,
        "avg_fcp": 3809.91,
        "avg_cls": 0.071,
        "avg_ttfb": 91.79
      },
      "performance_distribution": {
        "sample_size": 34,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 16,
            "pct": 47.1
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 12,
            "pct": 35.3
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 1,
            "pct": 2.9
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 5,
            "pct": 14.7
          }
        ]
      },
      "ssl": {
        "with_ssl": 34,
        "without_ssl": 0,
        "pct_with_ssl": 100
      },
      "seo_health": {
        "sample_size": 34,
        "structured_data_pct": 61.8,
        "meta_description_pct": 82.4,
        "viewport_pct": 94.1,
        "canonical_pct": 64.7,
        "og_tags_pct": 55.9
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 26,
          "pct": 76.5
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 24,
          "pct": 70.6
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 23,
          "pct": 67.6
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 18,
          "pct": 52.9
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 15,
          "pct": 44.1
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 10,
          "pct": 29.4
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 9,
          "pct": 26.5
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 7,
          "pct": 20.6
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 7,
          "pct": 20.6
        },
        {
          "slug": "google-maps",
          "name": "Google Maps",
          "category": "Maps",
          "count": 7,
          "pct": 20.6
        }
      ],
      "social": {
        "pct_with_social": 79.4,
        "top_platforms": [
          {
            "platform": "linkedin",
            "count": 25,
            "pct": 73.5
          },
          {
            "platform": "facebook",
            "count": 24,
            "pct": 70.6
          },
          {
            "platform": "instagram",
            "count": 20,
            "pct": 58.8
          },
          {
            "platform": "twitter",
            "count": 16,
            "pct": 47.1
          },
          {
            "platform": "youtube",
            "count": 15,
            "pct": 44.1
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 19,
          "pct": 55.9,
          "source": "aggregated"
        },
        {
          "action": "209 broken links",
          "section": "security",
          "impact": "medium",
          "count": 18,
          "pct": 52.9,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 17,
          "pct": 50,
          "source": "aggregated"
        },
        {
          "action": "3 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 15,
          "pct": 44.1,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 7,
          "pct": 20.6,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 16
        }
      ],
      "related_industries": {
        "family": "finance_insurance",
        "family_label": "Finance & insurance",
        "industries": [
          {
            "slug": "insurance",
            "name": "Insurance",
            "sample_size": 155
          },
          {
            "slug": "accountant_tax",
            "name": "Accounting & tax",
            "sample_size": 141
          },
          {
            "slug": "mortgage_loan",
            "name": "Mortgage & loans",
            "sample_size": 33
          },
          {
            "slug": "financial_advisor",
            "name": "Financial advisors",
            "sample_size": 30
          }
        ]
      }
    },
    {
      "slug": "bar_pub",
      "name": "Bars & pubs",
      "sample_size": 93,
      "last_updated": "2026-04-19T21:19:47+00:00",
      "narrative_hook": "Average page takes 12.4s to render its main content — 9.9s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.4s to render its main content — 9.9s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 93,
        "avg_performance": 56.1,
        "avg_seo": 90.8,
        "avg_accessibility": 90.3,
        "avg_lcp": 12410.37,
        "avg_fcp": 4530.71,
        "avg_cls": 0.1,
        "avg_ttfb": 49.09
      },
      "performance_distribution": {
        "sample_size": 93,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 30,
            "pct": 32.3
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 41,
            "pct": 44.1
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 17,
            "pct": 18.3
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 5,
            "pct": 5.4
          }
        ]
      },
      "ssl": {
        "with_ssl": 87,
        "without_ssl": 7,
        "pct_with_ssl": 92.6
      },
      "seo_health": {
        "sample_size": 94,
        "structured_data_pct": 71.3,
        "meta_description_pct": 62.8,
        "viewport_pct": 89.4,
        "canonical_pct": 78.7,
        "og_tags_pct": 74.5
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 53,
          "pct": 56.4
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 38,
          "pct": 40.4
        },
        {
          "slug": "squarespace",
          "name": "Squarespace",
          "category": "CMS",
          "count": 33,
          "pct": 35.1
        },
        {
          "slug": "squarespace-commerce",
          "name": "Squarespace Commerce",
          "category": "Ecommerce",
          "count": 33,
          "pct": 35.1
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 30,
          "pct": 31.9
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 29,
          "pct": 30.9
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 28,
          "pct": 29.8
        },
        {
          "slug": "stimulus",
          "name": "Stimulus",
          "category": "JavaScript frameworks",
          "count": 28,
          "pct": 29.8
        },
        {
          "slug": "adobe-fonts",
          "name": "Adobe Fonts",
          "category": "Font scripts",
          "count": 26,
          "pct": 27.7
        },
        {
          "slug": "typekit",
          "name": "Typekit",
          "category": "Font scripts",
          "count": 26,
          "pct": 27.7
        }
      ],
      "social": {
        "pct_with_social": 79.8,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 71,
            "pct": 75.5
          },
          {
            "platform": "facebook",
            "count": 54,
            "pct": 57.4
          },
          {
            "platform": "twitter",
            "count": 12,
            "pct": 12.8
          },
          {
            "platform": "tiktok",
            "count": 4,
            "pct": 4.3
          },
          {
            "platform": "youtube",
            "count": 2,
            "pct": 2.1
          },
          {
            "platform": "linkedin",
            "count": 1,
            "pct": 1.1
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 1,
          "pct": 1.1,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 1,
          "pct": 1.1,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 1,
          "pct": 1.1,
          "source": "aggregated"
        },
        {
          "action": "7 broken links",
          "section": "security",
          "impact": "medium",
          "count": 1,
          "pct": 1.1,
          "source": "aggregated"
        },
        {
          "action": "Speed up largest contentful paint (LCP)",
          "section": "performance",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 55
        }
      ],
      "related_industries": {
        "family": "food_beverage",
        "family_label": "Food & beverage",
        "industries": [
          {
            "slug": "restaurant_general",
            "name": "Restaurants",
            "sample_size": 163
          },
          {
            "slug": "cafe_coffee",
            "name": "Cafes & coffee shops",
            "sample_size": 88
          },
          {
            "slug": "bakery_dessert",
            "name": "Bakery & dessert",
            "sample_size": 77
          },
          {
            "slug": "restaurant_asian",
            "name": "Asian restaurants",
            "sample_size": 68
          },
          {
            "slug": "restaurant_mexican",
            "name": "Mexican restaurants",
            "sample_size": 64
          },
          {
            "slug": "restaurant_italian_pizza",
            "name": "Italian & pizza",
            "sample_size": 29
          }
        ]
      }
    },
    {
      "slug": "books_music_media",
      "name": "Books & music",
      "sample_size": 13,
      "last_updated": "2026-04-19T21:19:48+00:00",
      "narrative_hook": "Average page takes 12.1s to render its main content — 9.6s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.1s to render its main content — 9.6s over Google's passing threshold.",
        "Layout shift averages 0.44 — visitors click the wrong things on these sites 4x more than Google considers acceptable.",
        "Average Google PageSpeed score is 47/100 — well below the 50 passing bar."
      ],
      "performance": {
        "sample_size": 13,
        "avg_performance": 47,
        "avg_seo": 82.7,
        "avg_accessibility": 85.2,
        "avg_lcp": 12052.73,
        "avg_fcp": 4511.68,
        "avg_cls": 0.44,
        "avg_ttfb": 38.64
      },
      "performance_distribution": {
        "sample_size": 13,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 8,
            "pct": 61.5
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 3,
            "pct": 23.1
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 1,
            "pct": 7.7
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 1,
            "pct": 7.7
          }
        ]
      },
      "ssl": {
        "with_ssl": 13,
        "without_ssl": 0,
        "pct_with_ssl": 100
      },
      "seo_health": {
        "sample_size": 13,
        "structured_data_pct": 46.2,
        "meta_description_pct": 53.8,
        "viewport_pct": 76.9,
        "canonical_pct": 53.8,
        "og_tags_pct": 53.8
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 6,
          "pct": 46.2
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 6,
          "pct": 46.2
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 5,
          "pct": 38.5
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 5,
          "pct": 38.5
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 3,
          "pct": 23.1
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 2,
          "pct": 15.4
        },
        {
          "slug": "apache-http-server",
          "name": "Apache HTTP Server",
          "category": "Web servers",
          "count": 2,
          "pct": 15.4
        },
        {
          "slug": "bookmanager",
          "name": "BookManager",
          "category": "Ecommerce",
          "count": 2,
          "pct": 15.4
        },
        {
          "slug": "hostinger",
          "name": "Hostinger",
          "category": "Hosting",
          "count": 2,
          "pct": 15.4
        },
        {
          "slug": "elementor",
          "name": "Elementor",
          "category": "Page builders",
          "count": 2,
          "pct": 15.4
        }
      ],
      "social": {
        "pct_with_social": 38.5,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 4,
            "pct": 30.8
          },
          {
            "platform": "instagram",
            "count": 4,
            "pct": 30.8
          },
          {
            "platform": "twitter",
            "count": 2,
            "pct": 15.4
          },
          {
            "platform": "linkedin",
            "count": 1,
            "pct": 7.7
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 7.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 12,
          "pct": 92.3,
          "source": "aggregated"
        },
        {
          "action": "5 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 10,
          "pct": 76.9,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 10,
          "pct": 76.9,
          "source": "aggregated"
        },
        {
          "action": "241 broken links",
          "section": "security",
          "impact": "medium",
          "count": 7,
          "pct": 53.8,
          "source": "aggregated"
        },
        {
          "action": "Elements shift while the page loads",
          "section": "performance",
          "impact": "high",
          "count": 5,
          "pct": 38.5,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 11
        }
      ],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          }
        ]
      }
    },
    {
      "slug": "brewery",
      "name": "Breweries",
      "sample_size": 10,
      "last_updated": "2026-04-19T21:19:48+00:00",
      "narrative_hook": "Average page takes 16.4s to render its main content — 13.9s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 16.4s to render its main content — 13.9s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 10,
        "avg_performance": 51.4,
        "avg_seo": 96.8,
        "avg_accessibility": 94,
        "avg_lcp": 16403.89,
        "avg_fcp": 4770.53,
        "avg_cls": 0.052,
        "avg_ttfb": 13.5
      },
      "performance_distribution": {
        "sample_size": 10,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 6,
            "pct": 60
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 3,
            "pct": 30
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 1,
            "pct": 10
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 9,
        "without_ssl": 1,
        "pct_with_ssl": 90
      },
      "seo_health": {
        "sample_size": 10,
        "structured_data_pct": 70,
        "meta_description_pct": 90,
        "viewport_pct": 90,
        "canonical_pct": 90,
        "og_tags_pct": 90
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 7,
          "pct": 70
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 5,
          "pct": 50
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 4,
          "pct": 40
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 4,
          "pct": 40
        },
        {
          "slug": "adobe-fonts",
          "name": "Adobe Fonts",
          "category": "Font scripts",
          "count": 3,
          "pct": 30
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Web servers",
          "count": 3,
          "pct": 30
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 3,
          "pct": 30
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 3,
          "pct": 30
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 3,
          "pct": 30
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 3,
          "pct": 30
        }
      ],
      "social": {
        "pct_with_social": 100,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 9,
            "pct": 90
          },
          {
            "platform": "instagram",
            "count": 8,
            "pct": 80
          },
          {
            "platform": "twitter",
            "count": 2,
            "pct": 20
          },
          {
            "platform": "linkedin",
            "count": 1,
            "pct": 10
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 10
          },
          {
            "platform": "youtube",
            "count": 1,
            "pct": 10
          }
        ]
      },
      "quick_wins": [
        {
          "action": "5 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 1,
          "pct": 10,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 1,
          "pct": 10,
          "source": "aggregated"
        },
        {
          "action": "97 broken links",
          "section": "security",
          "impact": "medium",
          "count": 1,
          "pct": 10,
          "source": "aggregated"
        },
        {
          "action": "Speed up largest contentful paint (LCP)",
          "section": "performance",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Enable SSL/HTTPS on every page",
          "section": "security",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "food_beverage",
        "family_label": "Food & beverage",
        "industries": [
          {
            "slug": "restaurant_general",
            "name": "Restaurants",
            "sample_size": 163
          },
          {
            "slug": "bar_pub",
            "name": "Bars & pubs",
            "sample_size": 94
          },
          {
            "slug": "cafe_coffee",
            "name": "Cafes & coffee shops",
            "sample_size": 88
          },
          {
            "slug": "bakery_dessert",
            "name": "Bakery & dessert",
            "sample_size": 77
          },
          {
            "slug": "restaurant_asian",
            "name": "Asian restaurants",
            "sample_size": 68
          },
          {
            "slug": "restaurant_mexican",
            "name": "Mexican restaurants",
            "sample_size": 64
          }
        ]
      }
    },
    {
      "slug": "business_consulting",
      "name": "Business consulting",
      "sample_size": 24,
      "last_updated": "2026-04-19T21:19:48+00:00",
      "narrative_hook": "Average page takes 8.4s to render its main content — 5.9s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 8.4s to render its main content — 5.9s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 24,
        "avg_performance": 61.2,
        "avg_seo": 89.1,
        "avg_accessibility": 88.3,
        "avg_lcp": 8411.55,
        "avg_fcp": 3628.94,
        "avg_cls": 0.094,
        "avg_ttfb": 102.58
      },
      "performance_distribution": {
        "sample_size": 24,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 5,
            "pct": 20.8
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 10,
            "pct": 41.7
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 5,
            "pct": 20.8
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 4,
            "pct": 16.7
          }
        ]
      },
      "ssl": {
        "with_ssl": 21,
        "without_ssl": 3,
        "pct_with_ssl": 87.5
      },
      "seo_health": {
        "sample_size": 24,
        "structured_data_pct": 58.3,
        "meta_description_pct": 54.2,
        "viewport_pct": 79.2,
        "canonical_pct": 70.8,
        "og_tags_pct": 66.7
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 17,
          "pct": 70.8
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 14,
          "pct": 58.3
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 13,
          "pct": 54.2
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 13,
          "pct": 54.2
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 10,
          "pct": 41.7
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 10,
          "pct": 41.7
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 10,
          "pct": 41.7
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 9,
          "pct": 37.5
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 8,
          "pct": 33.3
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Web servers",
          "count": 8,
          "pct": 33.3
        }
      ],
      "social": {
        "pct_with_social": 45.8,
        "top_platforms": [
          {
            "platform": "linkedin",
            "count": 11,
            "pct": 45.8
          },
          {
            "platform": "facebook",
            "count": 7,
            "pct": 29.2
          },
          {
            "platform": "twitter",
            "count": 6,
            "pct": 25
          },
          {
            "platform": "instagram",
            "count": 5,
            "pct": 20.8
          },
          {
            "platform": "youtube",
            "count": 2,
            "pct": 8.3
          }
        ]
      },
      "quick_wins": [
        {
          "action": "7 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 15,
          "pct": 62.5,
          "source": "aggregated"
        },
        {
          "action": "10 broken links",
          "section": "security",
          "impact": "medium",
          "count": 14,
          "pct": 58.3,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 11,
          "pct": 45.8,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 7,
          "pct": 29.2,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 6,
          "pct": 25,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 19
        }
      ],
      "related_industries": {
        "family": "professional_services",
        "family_label": "Professional services",
        "industries": [
          {
            "slug": "printing_signs",
            "name": "Print & signs",
            "sample_size": 27
          },
          {
            "slug": "office_space",
            "name": "Office space & coworking",
            "sample_size": 26
          },
          {
            "slug": "software_company",
            "name": "Software companies",
            "sample_size": 13
          }
        ]
      }
    },
    {
      "slug": "cabinet_maker",
      "name": "Cabinet makers",
      "sample_size": 12,
      "last_updated": "2026-04-19T21:19:48+00:00",
      "narrative_hook": "Average page takes 8.1s to render its main content — 5.6s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 8.1s to render its main content — 5.6s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 12,
        "avg_performance": 65.1,
        "avg_seo": 90.2,
        "avg_accessibility": 87.8,
        "avg_lcp": 8091.6,
        "avg_fcp": 3038.08,
        "avg_cls": 0.09,
        "avg_ttfb": 49.25
      },
      "performance_distribution": {
        "sample_size": 12,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 3,
            "pct": 25
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 3,
            "pct": 25
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 6,
            "pct": 50
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 11,
        "without_ssl": 2,
        "pct_with_ssl": 84.6
      },
      "seo_health": {
        "sample_size": 13,
        "structured_data_pct": 30.8,
        "meta_description_pct": 38.5,
        "viewport_pct": 84.6,
        "canonical_pct": 76.9,
        "og_tags_pct": 61.5
      },
      "technologies": [
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 8,
          "pct": 61.5
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 8,
          "pct": 61.5
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 8,
          "pct": 61.5
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 7,
          "pct": 53.8
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 6,
          "pct": 46.2
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Web servers",
          "count": 5,
          "pct": 38.5
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 5,
          "pct": 38.5
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 5,
          "pct": 38.5
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 4,
          "pct": 30.8
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "CMS",
          "count": 4,
          "pct": 30.8
        }
      ],
      "social": {
        "pct_with_social": 61.5,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 6,
            "pct": 46.2
          },
          {
            "platform": "facebook",
            "count": 4,
            "pct": 30.8
          },
          {
            "platform": "twitter",
            "count": 1,
            "pct": 7.7
          },
          {
            "platform": "youtube",
            "count": 1,
            "pct": 7.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "1 broken links",
          "section": "security",
          "impact": "medium",
          "count": 10,
          "pct": 76.9,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 9,
          "pct": 69.2,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 8,
          "pct": 61.5,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 6,
          "pct": 46.2,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 4,
          "pct": 30.8,
          "source": "aggregated"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "home_services",
        "family_label": "Home services",
        "industries": [
          {
            "slug": "electrician",
            "name": "Electricians",
            "sample_size": 13
          },
          {
            "slug": "general_contractor",
            "name": "General contractors",
            "sample_size": 12
          },
          {
            "slug": "plumber",
            "name": "Plumbers",
            "sample_size": 11
          }
        ]
      }
    },
    {
      "slug": "cafe_coffee",
      "name": "Cafes & coffee shops",
      "sample_size": 88,
      "last_updated": "2026-04-19T21:19:48+00:00",
      "narrative_hook": "Average page takes 13.1s to render its main content — 10.6s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 13.1s to render its main content — 10.6s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 88,
        "avg_performance": 54.2,
        "avg_seo": 89.8,
        "avg_accessibility": 88.4,
        "avg_lcp": 13134.33,
        "avg_fcp": 4377.18,
        "avg_cls": 0.128,
        "avg_ttfb": 30.99
      },
      "performance_distribution": {
        "sample_size": 89,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 33,
            "pct": 37.1
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 36,
            "pct": 40.4
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 14,
            "pct": 15.7
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 6,
            "pct": 6.7
          }
        ]
      },
      "ssl": {
        "with_ssl": 81,
        "without_ssl": 7,
        "pct_with_ssl": 92
      },
      "seo_health": {
        "sample_size": 88,
        "structured_data_pct": 48.9,
        "meta_description_pct": 53.4,
        "viewport_pct": 95.5,
        "canonical_pct": 73.9,
        "og_tags_pct": 75
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 50,
          "pct": 56.8
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 39,
          "pct": 44.3
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 38,
          "pct": 43.2
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 35,
          "pct": 39.8
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 34,
          "pct": 38.6
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 32,
          "pct": 36.4
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 30,
          "pct": 34.1
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 25,
          "pct": 28.4
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 19,
          "pct": 21.6
        },
        {
          "slug": "adobe-fonts",
          "name": "Adobe Fonts",
          "category": "Font scripts",
          "count": 18,
          "pct": 20.5
        }
      ],
      "social": {
        "pct_with_social": 75,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 65,
            "pct": 73.9
          },
          {
            "platform": "facebook",
            "count": 44,
            "pct": 50
          },
          {
            "platform": "tiktok",
            "count": 18,
            "pct": 20.5
          },
          {
            "platform": "twitter",
            "count": 15,
            "pct": 17
          },
          {
            "platform": "youtube",
            "count": 10,
            "pct": 11.4
          },
          {
            "platform": "linkedin",
            "count": 8,
            "pct": 9.1
          }
        ]
      },
      "quick_wins": [
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 12,
          "pct": 13.6,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 11,
          "pct": 12.5,
          "source": "aggregated"
        },
        {
          "action": "176 broken links",
          "section": "security",
          "impact": "medium",
          "count": 10,
          "pct": 11.4,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 9,
          "pct": 10.2,
          "source": "aggregated"
        },
        {
          "action": "Elements shift while the page loads",
          "section": "performance",
          "impact": "high",
          "count": 3,
          "pct": 3.4,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 43
        }
      ],
      "related_industries": {
        "family": "food_beverage",
        "family_label": "Food & beverage",
        "industries": [
          {
            "slug": "restaurant_general",
            "name": "Restaurants",
            "sample_size": 163
          },
          {
            "slug": "bar_pub",
            "name": "Bars & pubs",
            "sample_size": 94
          },
          {
            "slug": "bakery_dessert",
            "name": "Bakery & dessert",
            "sample_size": 77
          },
          {
            "slug": "restaurant_asian",
            "name": "Asian restaurants",
            "sample_size": 68
          },
          {
            "slug": "restaurant_mexican",
            "name": "Mexican restaurants",
            "sample_size": 64
          },
          {
            "slug": "restaurant_italian_pizza",
            "name": "Italian & pizza",
            "sample_size": 29
          }
        ]
      }
    },
    {
      "slug": "chiropractic",
      "name": "Chiropractic",
      "sample_size": 15,
      "last_updated": "2026-04-19T21:19:49+00:00",
      "narrative_hook": "Average page takes 8.0s to render its main content — 5.5s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 8.0s to render its main content — 5.5s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 15,
        "avg_performance": 62.3,
        "avg_seo": 90.6,
        "avg_accessibility": 85,
        "avg_lcp": 7982.61,
        "avg_fcp": 3357.18,
        "avg_cls": 0.123,
        "avg_ttfb": 48.47
      },
      "performance_distribution": {
        "sample_size": 15,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 2,
            "pct": 13.3
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 8,
            "pct": 53.3
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 4,
            "pct": 26.7
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 1,
            "pct": 6.7
          }
        ]
      },
      "ssl": {
        "with_ssl": 14,
        "without_ssl": 1,
        "pct_with_ssl": 93.3
      },
      "seo_health": {
        "sample_size": 15,
        "structured_data_pct": 60,
        "meta_description_pct": 73.3,
        "viewport_pct": 93.3,
        "canonical_pct": 66.7,
        "og_tags_pct": 80
      },
      "technologies": [
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 8,
          "pct": 53.3
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 8,
          "pct": 53.3
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 8,
          "pct": 53.3
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 8,
          "pct": 53.3
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 8,
          "pct": 53.3
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 7,
          "pct": 46.7
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 6,
          "pct": 40
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 5,
          "pct": 33.3
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 5,
          "pct": 33.3
        },
        {
          "slug": "yoast-seo",
          "name": "Yoast SEO",
          "category": "SEO",
          "count": 5,
          "pct": 33.3
        }
      ],
      "social": {
        "pct_with_social": 66.7,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 9,
            "pct": 60
          },
          {
            "platform": "instagram",
            "count": 6,
            "pct": 40
          },
          {
            "platform": "youtube",
            "count": 5,
            "pct": 33.3
          },
          {
            "platform": "linkedin",
            "count": 2,
            "pct": 13.3
          },
          {
            "platform": "tiktok",
            "count": 2,
            "pct": 13.3
          },
          {
            "platform": "twitter",
            "count": 1,
            "pct": 6.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 2,
          "pct": 13.3,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 2,
          "pct": 13.3,
          "source": "aggregated"
        },
        {
          "action": "113 broken links",
          "section": "security",
          "impact": "medium",
          "count": 2,
          "pct": 13.3,
          "source": "aggregated"
        },
        {
          "action": "3 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 1,
          "pct": 6.7,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 1,
          "pct": 6.7,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 10
        }
      ],
      "related_industries": {
        "family": "healthcare",
        "family_label": "Healthcare",
        "industries": [
          {
            "slug": "dental",
            "name": "Dental clinics",
            "sample_size": 181
          },
          {
            "slug": "general_medical",
            "name": "General medical",
            "sample_size": 77
          },
          {
            "slug": "pharmacy",
            "name": "Pharmacies",
            "sample_size": 37
          },
          {
            "slug": "eye_care",
            "name": "Eye care",
            "sample_size": 20
          },
          {
            "slug": "mental_health",
            "name": "Mental health",
            "sample_size": 15
          },
          {
            "slug": "alternative_medicine",
            "name": "Alternative medicine",
            "sample_size": 12
          }
        ]
      }
    },
    {
      "slug": "clothing_general",
      "name": "Clothing",
      "sample_size": 73,
      "last_updated": "2026-04-19T21:19:49+00:00",
      "narrative_hook": "Average page takes 12.3s to render its main content — 9.8s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.3s to render its main content — 9.8s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 73,
        "avg_performance": 55,
        "avg_seo": 87.8,
        "avg_accessibility": 88.7,
        "avg_lcp": 12281,
        "avg_fcp": 4057.88,
        "avg_cls": 0.087,
        "avg_ttfb": 18.74
      },
      "performance_distribution": {
        "sample_size": 73,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 31,
            "pct": 42.5
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 25,
            "pct": 34.2
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 8,
            "pct": 11
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 9,
            "pct": 12.3
          }
        ]
      },
      "ssl": {
        "with_ssl": 71,
        "without_ssl": 2,
        "pct_with_ssl": 97.3
      },
      "seo_health": {
        "sample_size": 73,
        "structured_data_pct": 60.3,
        "meta_description_pct": 65.8,
        "viewport_pct": 86.3,
        "canonical_pct": 69.9,
        "og_tags_pct": 67.1
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 53,
          "pct": 72.6
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 39,
          "pct": 53.4
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 33,
          "pct": 45.2
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 20,
          "pct": 27.4
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 20,
          "pct": 27.4
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 15,
          "pct": 20.5
        },
        {
          "slug": "shopify",
          "name": "Shopify",
          "category": "Ecommerce",
          "count": 15,
          "pct": 20.5
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 15,
          "pct": 20.5
        },
        {
          "slug": "shopify",
          "name": "Shopify",
          "category": "CMS",
          "count": 15,
          "pct": 20.5
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 10,
          "pct": 13.7
        }
      ],
      "social": {
        "pct_with_social": 58.9,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 42,
            "pct": 57.5
          },
          {
            "platform": "facebook",
            "count": 32,
            "pct": 43.8
          },
          {
            "platform": "twitter",
            "count": 14,
            "pct": 19.2
          },
          {
            "platform": "tiktok",
            "count": 13,
            "pct": 17.8
          },
          {
            "platform": "youtube",
            "count": 13,
            "pct": 17.8
          },
          {
            "platform": "linkedin",
            "count": 7,
            "pct": 9.6
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 56,
          "pct": 76.7,
          "source": "aggregated"
        },
        {
          "action": "135 broken links",
          "section": "security",
          "impact": "medium",
          "count": 52,
          "pct": 71.2,
          "source": "aggregated"
        },
        {
          "action": "11 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 47,
          "pct": 64.4,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 42,
          "pct": 57.5,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 22,
          "pct": 30.1,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 44
        }
      ],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          },
          {
            "slug": "shoes",
            "name": "Shoe stores",
            "sample_size": 30
          }
        ]
      }
    },
    {
      "slug": "criminal_lawyer",
      "name": "Criminal lawyers",
      "sample_size": 31,
      "last_updated": "2026-04-19T21:19:49+00:00",
      "narrative_hook": "Average page takes 8.5s to render its main content — 6.0s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 8.5s to render its main content — 6.0s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 31,
        "avg_performance": 67.6,
        "avg_seo": 92.3,
        "avg_accessibility": 85.9,
        "avg_lcp": 8466.28,
        "avg_fcp": 3052.98,
        "avg_cls": 0.032,
        "avg_ttfb": 85.39
      },
      "performance_distribution": {
        "sample_size": 31,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 5,
            "pct": 16.1
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 12,
            "pct": 38.7
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 11,
            "pct": 35.5
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 3,
            "pct": 9.7
          }
        ]
      },
      "ssl": {
        "with_ssl": 28,
        "without_ssl": 3,
        "pct_with_ssl": 90.3
      },
      "seo_health": {
        "sample_size": 31,
        "structured_data_pct": 87.1,
        "meta_description_pct": 90.3,
        "viewport_pct": 87.1,
        "canonical_pct": 80.6,
        "og_tags_pct": 83.9
      },
      "technologies": [
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 21,
          "pct": 67.7
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 21,
          "pct": 67.7
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 20,
          "pct": 64.5
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 20,
          "pct": 64.5
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 17,
          "pct": 54.8
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 16,
          "pct": 51.6
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 13,
          "pct": 41.9
        },
        {
          "slug": "yoast-seo",
          "name": "Yoast SEO",
          "category": "SEO",
          "count": 13,
          "pct": 41.9
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 10,
          "pct": 32.3
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 10,
          "pct": 32.3
        }
      ],
      "social": {
        "pct_with_social": 64.5,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 17,
            "pct": 54.8
          },
          {
            "platform": "linkedin",
            "count": 12,
            "pct": 38.7
          },
          {
            "platform": "twitter",
            "count": 7,
            "pct": 22.6
          },
          {
            "platform": "instagram",
            "count": 4,
            "pct": 12.9
          },
          {
            "platform": "youtube",
            "count": 3,
            "pct": 9.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "8 broken links",
          "section": "security",
          "impact": "medium",
          "count": 19,
          "pct": 61.3,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 17,
          "pct": 54.8,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 15,
          "pct": 48.4,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 14,
          "pct": 45.2,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 4,
          "pct": 12.9,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 25
        }
      ],
      "related_industries": {
        "family": "legal",
        "family_label": "Legal services",
        "industries": [
          {
            "slug": "attorney_general",
            "name": "Law firms",
            "sample_size": 137
          },
          {
            "slug": "personal_injury_lawyer",
            "name": "Personal injury lawyers",
            "sample_size": 35
          },
          {
            "slug": "family_lawyer",
            "name": "Family lawyers",
            "sample_size": 27
          },
          {
            "slug": "estate_planning_lawyer",
            "name": "Estate planning lawyers",
            "sample_size": 12
          }
        ]
      }
    },
    {
      "slug": "deli_sandwich",
      "name": "Delis & sandwich shops",
      "sample_size": 11,
      "last_updated": "2026-04-19T21:19:49+00:00",
      "narrative_hook": "Average page takes 12.3s to render its main content — 9.8s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.3s to render its main content — 9.8s over Google's passing threshold.",
        "Average Google PageSpeed score is 49/100 — well below the 50 passing bar."
      ],
      "performance": {
        "sample_size": 11,
        "avg_performance": 48.7,
        "avg_seo": 93.6,
        "avg_accessibility": 93.4,
        "avg_lcp": 12331.01,
        "avg_fcp": 3530.77,
        "avg_cls": 0.152,
        "avg_ttfb": 33.25
      },
      "performance_distribution": {
        "sample_size": 12,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 5,
            "pct": 41.7
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 6,
            "pct": 50
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 1,
            "pct": 8.3
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 10,
        "without_ssl": 1,
        "pct_with_ssl": 90.9
      },
      "seo_health": {
        "sample_size": 11,
        "structured_data_pct": 54.5,
        "meta_description_pct": 72.7,
        "viewport_pct": 100,
        "canonical_pct": 72.7,
        "og_tags_pct": 63.6
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 6,
          "pct": 54.5
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 6,
          "pct": 54.5
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 5,
          "pct": 45.5
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 5,
          "pct": 45.5
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 5,
          "pct": 45.5
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 4,
          "pct": 36.4
        },
        {
          "slug": "recaptcha",
          "name": "reCAPTCHA",
          "category": "Security",
          "count": 4,
          "pct": 36.4
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 3,
          "pct": 27.3
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 3,
          "pct": 27.3
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 3,
          "pct": 27.3
        }
      ],
      "social": {
        "pct_with_social": 54.5,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 6,
            "pct": 54.5
          },
          {
            "platform": "instagram",
            "count": 5,
            "pct": 45.5
          },
          {
            "platform": "twitter",
            "count": 5,
            "pct": 45.5
          },
          {
            "platform": "youtube",
            "count": 3,
            "pct": 27.3
          },
          {
            "platform": "linkedin",
            "count": 2,
            "pct": 18.2
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 1,
          "pct": 9.1,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 1,
          "pct": 9.1,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 1,
          "pct": 9.1,
          "source": "aggregated"
        },
        {
          "action": "No valid SSL certificate",
          "section": "security",
          "impact": "medium",
          "count": 1,
          "pct": 9.1,
          "source": "aggregated"
        },
        {
          "action": "HTTPS not detected",
          "section": "security",
          "impact": "medium",
          "count": 1,
          "pct": 9.1,
          "source": "aggregated"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "food_beverage",
        "family_label": "Food & beverage",
        "industries": [
          {
            "slug": "restaurant_general",
            "name": "Restaurants",
            "sample_size": 163
          },
          {
            "slug": "bar_pub",
            "name": "Bars & pubs",
            "sample_size": 94
          },
          {
            "slug": "cafe_coffee",
            "name": "Cafes & coffee shops",
            "sample_size": 88
          },
          {
            "slug": "bakery_dessert",
            "name": "Bakery & dessert",
            "sample_size": 77
          },
          {
            "slug": "restaurant_asian",
            "name": "Asian restaurants",
            "sample_size": 68
          },
          {
            "slug": "restaurant_mexican",
            "name": "Mexican restaurants",
            "sample_size": 64
          }
        ]
      }
    },
    {
      "slug": "dental",
      "name": "Dental clinics",
      "sample_size": 179,
      "last_updated": "2026-04-19T21:19:50+00:00",
      "narrative_hook": "Average page takes 9.8s to render its main content — 7.3s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 9.8s to render its main content — 7.3s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 179,
        "avg_performance": 63,
        "avg_seo": 89.8,
        "avg_accessibility": 84.3,
        "avg_lcp": 9818.57,
        "avg_fcp": 3516.66,
        "avg_cls": 0.119,
        "avg_ttfb": 70.41
      },
      "performance_distribution": {
        "sample_size": 182,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 37,
            "pct": 20.3
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 84,
            "pct": 46.2
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 39,
            "pct": 21.4
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 22,
            "pct": 12.1
          }
        ]
      },
      "ssl": {
        "with_ssl": 170,
        "without_ssl": 11,
        "pct_with_ssl": 93.9
      },
      "seo_health": {
        "sample_size": 181,
        "structured_data_pct": 69.1,
        "meta_description_pct": 70.2,
        "viewport_pct": 89,
        "canonical_pct": 76.8,
        "og_tags_pct": 74
      },
      "technologies": [
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 100,
          "pct": 55.2
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 99,
          "pct": 54.7
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 98,
          "pct": 54.1
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 95,
          "pct": 52.5
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 92,
          "pct": 50.8
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 82,
          "pct": 45.3
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 78,
          "pct": 43.1
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 65,
          "pct": 35.9
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 64,
          "pct": 35.4
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 63,
          "pct": 34.8
        }
      ],
      "social": {
        "pct_with_social": 59.1,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 97,
            "pct": 53.6
          },
          {
            "platform": "instagram",
            "count": 62,
            "pct": 34.3
          },
          {
            "platform": "twitter",
            "count": 27,
            "pct": 14.9
          },
          {
            "platform": "youtube",
            "count": 24,
            "pct": 13.3
          },
          {
            "platform": "linkedin",
            "count": 7,
            "pct": 3.9
          },
          {
            "platform": "tiktok",
            "count": 5,
            "pct": 2.8
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Speed up largest contentful paint (LCP)",
          "section": "performance",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Enable SSL/HTTPS on every page",
          "section": "security",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Reduce cumulative layout shift (CLS)",
          "section": "performance",
          "impact": "medium",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 72
        },
        {
          "city": "West Valley City",
          "city_slug": "west-valley-city",
          "sample_size": 20
        },
        {
          "city": "Bountiful",
          "city_slug": "bountiful",
          "sample_size": 14
        }
      ],
      "related_industries": {
        "family": "healthcare",
        "family_label": "Healthcare",
        "industries": [
          {
            "slug": "general_medical",
            "name": "General medical",
            "sample_size": 77
          },
          {
            "slug": "pharmacy",
            "name": "Pharmacies",
            "sample_size": 37
          },
          {
            "slug": "eye_care",
            "name": "Eye care",
            "sample_size": 20
          },
          {
            "slug": "chiropractic",
            "name": "Chiropractic",
            "sample_size": 15
          },
          {
            "slug": "mental_health",
            "name": "Mental health",
            "sample_size": 15
          },
          {
            "slug": "alternative_medicine",
            "name": "Alternative medicine",
            "sample_size": 12
          }
        ]
      }
    },
    {
      "slug": "department_discount_store",
      "name": "Department & discount stores",
      "sample_size": 35,
      "last_updated": "2026-04-19T21:19:50+00:00",
      "narrative_hook": "Average page takes 9.4s to render its main content — 6.9s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 9.4s to render its main content — 6.9s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 35,
        "avg_performance": 62.1,
        "avg_seo": 87.9,
        "avg_accessibility": 85.7,
        "avg_lcp": 9400.84,
        "avg_fcp": 3990.67,
        "avg_cls": 0.058,
        "avg_ttfb": 40.23
      },
      "performance_distribution": {
        "sample_size": 36,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 8,
            "pct": 22.2
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 15,
            "pct": 41.7
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 10,
            "pct": 27.8
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 3,
            "pct": 8.3
          }
        ]
      },
      "ssl": {
        "with_ssl": 34,
        "without_ssl": 1,
        "pct_with_ssl": 97.1
      },
      "seo_health": {
        "sample_size": 35,
        "structured_data_pct": 42.9,
        "meta_description_pct": 62.9,
        "viewport_pct": 91.4,
        "canonical_pct": 68.6,
        "og_tags_pct": 68.6
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 18,
          "pct": 51.4
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 15,
          "pct": 42.9
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 15,
          "pct": 42.9
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 15,
          "pct": 42.9
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 14,
          "pct": 40
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 14,
          "pct": 40
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 13,
          "pct": 37.1
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 11,
          "pct": 31.4
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 10,
          "pct": 28.6
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 9,
          "pct": 25.7
        }
      ],
      "social": {
        "pct_with_social": 54.3,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 16,
            "pct": 45.7
          },
          {
            "platform": "instagram",
            "count": 12,
            "pct": 34.3
          },
          {
            "platform": "twitter",
            "count": 4,
            "pct": 11.4
          },
          {
            "platform": "linkedin",
            "count": 3,
            "pct": 8.6
          },
          {
            "platform": "youtube",
            "count": 3,
            "pct": 8.6
          },
          {
            "platform": "tiktok",
            "count": 2,
            "pct": 5.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "5 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 24,
          "pct": 68.6,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 23,
          "pct": 65.7,
          "source": "aggregated"
        },
        {
          "action": "1648 broken links",
          "section": "security",
          "impact": "medium",
          "count": 20,
          "pct": 57.1,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 19,
          "pct": 54.3,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 12,
          "pct": 34.3,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 19
        }
      ],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "shoes",
            "name": "Shoe stores",
            "sample_size": 30
          }
        ]
      }
    },
    {
      "slug": "electrician",
      "name": "Electricians",
      "sample_size": 13,
      "last_updated": "2026-04-19T21:19:50+00:00",
      "narrative_hook": "Average page takes 11.4s to render its main content — 8.9s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 11.4s to render its main content — 8.9s over Google's passing threshold.",
        "Average Google PageSpeed score is 50/100 — well below the 50 passing bar."
      ],
      "performance": {
        "sample_size": 13,
        "avg_performance": 49.8,
        "avg_seo": 87.6,
        "avg_accessibility": 85.7,
        "avg_lcp": 11421.23,
        "avg_fcp": 4304.18,
        "avg_cls": 0.108,
        "avg_ttfb": 97.54
      },
      "performance_distribution": {
        "sample_size": 13,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 7,
            "pct": 53.8
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 4,
            "pct": 30.8
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 2,
            "pct": 15.4
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 13,
        "without_ssl": 0,
        "pct_with_ssl": 100
      },
      "seo_health": {
        "sample_size": 13,
        "structured_data_pct": 53.8,
        "meta_description_pct": 46.2,
        "viewport_pct": 100,
        "canonical_pct": 69.2,
        "og_tags_pct": 46.2
      },
      "technologies": [
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 6,
          "pct": 46.2
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 5,
          "pct": 38.5
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 4,
          "pct": 30.8
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 4,
          "pct": 30.8
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 3,
          "pct": 23.1
        },
        {
          "slug": "google-maps",
          "name": "Google Maps",
          "category": "Maps",
          "count": 3,
          "pct": 23.1
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 3,
          "pct": 23.1
        },
        {
          "slug": "vuejs",
          "name": "Vue.js",
          "category": "JavaScript frameworks",
          "count": 3,
          "pct": 23.1
        },
        {
          "slug": "azure",
          "name": "Azure",
          "category": "PaaS",
          "count": 2,
          "pct": 15.4
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 2,
          "pct": 15.4
        }
      ],
      "social": {
        "pct_with_social": 61.5,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 8,
            "pct": 61.5
          },
          {
            "platform": "linkedin",
            "count": 6,
            "pct": 46.2
          },
          {
            "platform": "youtube",
            "count": 5,
            "pct": 38.5
          },
          {
            "platform": "instagram",
            "count": 4,
            "pct": 30.8
          },
          {
            "platform": "twitter",
            "count": 4,
            "pct": 30.8
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 11,
          "pct": 84.6,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 8,
          "pct": 61.5,
          "source": "aggregated"
        },
        {
          "action": "1 broken links",
          "section": "security",
          "impact": "medium",
          "count": 8,
          "pct": 61.5,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 8,
          "pct": 61.5,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 7,
          "pct": 53.8,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 10
        }
      ],
      "related_industries": {
        "family": "home_services",
        "family_label": "Home services",
        "industries": [
          {
            "slug": "cabinet_maker",
            "name": "Cabinet makers",
            "sample_size": 13
          },
          {
            "slug": "general_contractor",
            "name": "General contractors",
            "sample_size": 12
          },
          {
            "slug": "plumber",
            "name": "Plumbers",
            "sample_size": 11
          }
        ]
      }
    },
    {
      "slug": "electronics_store",
      "name": "Electronics",
      "sample_size": 38,
      "last_updated": "2026-04-19T21:19:51+00:00",
      "narrative_hook": "Average page takes 8.5s to render its main content — 6.0s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 8.5s to render its main content — 6.0s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 38,
        "avg_performance": 61.3,
        "avg_seo": 88.4,
        "avg_accessibility": 87.2,
        "avg_lcp": 8493.28,
        "avg_fcp": 3543.76,
        "avg_cls": 0.149,
        "avg_ttfb": 74.16
      },
      "performance_distribution": {
        "sample_size": 38,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 10,
            "pct": 26.3
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 14,
            "pct": 36.8
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 10,
            "pct": 26.3
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 4,
            "pct": 10.5
          }
        ]
      },
      "ssl": {
        "with_ssl": 36,
        "without_ssl": 2,
        "pct_with_ssl": 94.7
      },
      "seo_health": {
        "sample_size": 38,
        "structured_data_pct": 57.9,
        "meta_description_pct": 71.1,
        "viewport_pct": 97.4,
        "canonical_pct": 57.9,
        "og_tags_pct": 63.2
      },
      "technologies": [
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 20,
          "pct": 52.6
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 19,
          "pct": 50
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 17,
          "pct": 44.7
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 16,
          "pct": 42.1
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 15,
          "pct": 39.5
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 13,
          "pct": 34.2
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 12,
          "pct": 31.6
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 9,
          "pct": 23.7
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 8,
          "pct": 21.1
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 8,
          "pct": 21.1
        }
      ],
      "social": {
        "pct_with_social": 57.9,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 19,
            "pct": 50
          },
          {
            "platform": "instagram",
            "count": 15,
            "pct": 39.5
          },
          {
            "platform": "linkedin",
            "count": 9,
            "pct": 23.7
          },
          {
            "platform": "twitter",
            "count": 8,
            "pct": 21.1
          },
          {
            "platform": "youtube",
            "count": 6,
            "pct": 15.8
          },
          {
            "platform": "tiktok",
            "count": 2,
            "pct": 5.3
          }
        ]
      },
      "quick_wins": [
        {
          "action": "17 broken links",
          "section": "security",
          "impact": "medium",
          "count": 29,
          "pct": 76.3,
          "source": "aggregated"
        },
        {
          "action": "43 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 25,
          "pct": 65.8,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 25,
          "pct": 65.8,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 15,
          "pct": 39.5,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 7,
          "pct": 18.4,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 13
        }
      ],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          },
          {
            "slug": "shoes",
            "name": "Shoe stores",
            "sample_size": 30
          }
        ]
      }
    },
    {
      "slug": "estate_planning_lawyer",
      "name": "Estate planning lawyers",
      "sample_size": 12,
      "last_updated": "2026-04-19T21:19:51+00:00",
      "narrative_hook": "Average page takes 11.9s to render its main content — 9.4s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 11.9s to render its main content — 9.4s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 12,
        "avg_performance": 59.5,
        "avg_seo": 89.2,
        "avg_accessibility": 83.8,
        "avg_lcp": 11885.72,
        "avg_fcp": 4031.91,
        "avg_cls": 0.032,
        "avg_ttfb": 106.67
      },
      "performance_distribution": {
        "sample_size": 12,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 2,
            "pct": 16.7
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 8,
            "pct": 66.7
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 1,
            "pct": 8.3
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 1,
            "pct": 8.3
          }
        ]
      },
      "ssl": {
        "with_ssl": 11,
        "without_ssl": 1,
        "pct_with_ssl": 91.7
      },
      "seo_health": {
        "sample_size": 12,
        "structured_data_pct": 66.7,
        "meta_description_pct": 58.3,
        "viewport_pct": 91.7,
        "canonical_pct": 91.7,
        "og_tags_pct": 75
      },
      "technologies": [
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 6,
          "pct": 50
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 6,
          "pct": 50
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 6,
          "pct": 50
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 6,
          "pct": 50
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 5,
          "pct": 41.7
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 5,
          "pct": 41.7
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 5,
          "pct": 41.7
        },
        {
          "slug": "youtube",
          "name": "YouTube",
          "category": "Video players",
          "count": 4,
          "pct": 33.3
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 4,
          "pct": 33.3
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 3,
          "pct": 25
        }
      ],
      "social": {
        "pct_with_social": 41.7,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 3,
            "pct": 25
          },
          {
            "platform": "instagram",
            "count": 3,
            "pct": 25
          },
          {
            "platform": "linkedin",
            "count": 3,
            "pct": 25
          },
          {
            "platform": "twitter",
            "count": 3,
            "pct": 25
          }
        ]
      },
      "quick_wins": [
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 9,
          "pct": 75,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 8,
          "pct": 66.7,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 6,
          "pct": 50,
          "source": "aggregated"
        },
        {
          "action": "27 broken links",
          "section": "security",
          "impact": "medium",
          "count": 6,
          "pct": 50,
          "source": "aggregated"
        },
        {
          "action": "Certificate expires in 28 days",
          "section": "security",
          "impact": "medium",
          "count": 3,
          "pct": 25,
          "source": "aggregated"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "legal",
        "family_label": "Legal services",
        "industries": [
          {
            "slug": "attorney_general",
            "name": "Law firms",
            "sample_size": 137
          },
          {
            "slug": "personal_injury_lawyer",
            "name": "Personal injury lawyers",
            "sample_size": 35
          },
          {
            "slug": "criminal_lawyer",
            "name": "Criminal lawyers",
            "sample_size": 31
          },
          {
            "slug": "family_lawyer",
            "name": "Family lawyers",
            "sample_size": 27
          }
        ]
      }
    },
    {
      "slug": "eye_care",
      "name": "Eye care",
      "sample_size": 20,
      "last_updated": "2026-04-19T21:19:51+00:00",
      "narrative_hook": "Average page takes 8.2s to render its main content — 5.7s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 8.2s to render its main content — 5.7s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 20,
        "avg_performance": 64.5,
        "avg_seo": 88.7,
        "avg_accessibility": 89.2,
        "avg_lcp": 8151.98,
        "avg_fcp": 3925.66,
        "avg_cls": 0.193,
        "avg_ttfb": 38
      },
      "performance_distribution": {
        "sample_size": 20,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 4,
            "pct": 20
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 7,
            "pct": 35
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 6,
            "pct": 30
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 3,
            "pct": 15
          }
        ]
      },
      "ssl": {
        "with_ssl": 19,
        "without_ssl": 1,
        "pct_with_ssl": 95
      },
      "seo_health": {
        "sample_size": 20,
        "structured_data_pct": 60,
        "meta_description_pct": 60,
        "viewport_pct": 75,
        "canonical_pct": 60,
        "og_tags_pct": 65
      },
      "technologies": [
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 14,
          "pct": 70
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 11,
          "pct": 55
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 9,
          "pct": 45
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 8,
          "pct": 40
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 8,
          "pct": 40
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 8,
          "pct": 40
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 4,
          "pct": 20
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 4,
          "pct": 20
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 4,
          "pct": 20
        },
        {
          "slug": "google-cloud",
          "name": "Google Cloud",
          "category": "IaaS",
          "count": 3,
          "pct": 15
        }
      ],
      "social": {
        "pct_with_social": 50,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 10,
            "pct": 50
          },
          {
            "platform": "facebook",
            "count": 9,
            "pct": 45
          },
          {
            "platform": "tiktok",
            "count": 5,
            "pct": 25
          },
          {
            "platform": "youtube",
            "count": 4,
            "pct": 20
          },
          {
            "platform": "twitter",
            "count": 3,
            "pct": 15
          },
          {
            "platform": "linkedin",
            "count": 2,
            "pct": 10
          }
        ]
      },
      "quick_wins": [
        {
          "action": "2 broken links",
          "section": "security",
          "impact": "medium",
          "count": 4,
          "pct": 20,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 3,
          "pct": 15,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 3,
          "pct": 15,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 1,
          "pct": 5,
          "source": "aggregated"
        },
        {
          "action": "Elements shift while the page loads",
          "section": "performance",
          "impact": "high",
          "count": 1,
          "pct": 5,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 15
        }
      ],
      "related_industries": {
        "family": "healthcare",
        "family_label": "Healthcare",
        "industries": [
          {
            "slug": "dental",
            "name": "Dental clinics",
            "sample_size": 181
          },
          {
            "slug": "general_medical",
            "name": "General medical",
            "sample_size": 77
          },
          {
            "slug": "pharmacy",
            "name": "Pharmacies",
            "sample_size": 37
          },
          {
            "slug": "chiropractic",
            "name": "Chiropractic",
            "sample_size": 15
          },
          {
            "slug": "mental_health",
            "name": "Mental health",
            "sample_size": 15
          },
          {
            "slug": "alternative_medicine",
            "name": "Alternative medicine",
            "sample_size": 12
          }
        ]
      }
    },
    {
      "slug": "family_lawyer",
      "name": "Family lawyers",
      "sample_size": 27,
      "last_updated": "2026-04-19T21:19:51+00:00",
      "narrative_hook": "Average page takes 11.1s to render its main content — 8.6s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 11.1s to render its main content — 8.6s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 27,
        "avg_performance": 58.7,
        "avg_seo": 90.4,
        "avg_accessibility": 81.9,
        "avg_lcp": 11126.77,
        "avg_fcp": 4517.7,
        "avg_cls": 0.097,
        "avg_ttfb": 151.81
      },
      "performance_distribution": {
        "sample_size": 27,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 12,
            "pct": 44.4
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 4,
            "pct": 14.8
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 6,
            "pct": 22.2
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 5,
            "pct": 18.5
          }
        ]
      },
      "ssl": {
        "with_ssl": 25,
        "without_ssl": 2,
        "pct_with_ssl": 92.6
      },
      "seo_health": {
        "sample_size": 27,
        "structured_data_pct": 74.1,
        "meta_description_pct": 77.8,
        "viewport_pct": 88.9,
        "canonical_pct": 81.5,
        "og_tags_pct": 77.8
      },
      "technologies": [
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 18,
          "pct": 66.7
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 18,
          "pct": 66.7
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 18,
          "pct": 66.7
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 17,
          "pct": 63
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 15,
          "pct": 55.6
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 14,
          "pct": 51.9
        },
        {
          "slug": "yoast-seo",
          "name": "Yoast SEO",
          "category": "SEO",
          "count": 9,
          "pct": 33.3
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 9,
          "pct": 33.3
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 8,
          "pct": 29.6
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 8,
          "pct": 29.6
        }
      ],
      "social": {
        "pct_with_social": 63,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 16,
            "pct": 59.3
          },
          {
            "platform": "linkedin",
            "count": 6,
            "pct": 22.2
          },
          {
            "platform": "twitter",
            "count": 5,
            "pct": 18.5
          },
          {
            "platform": "youtube",
            "count": 3,
            "pct": 11.1
          },
          {
            "platform": "instagram",
            "count": 1,
            "pct": 3.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 14,
          "pct": 51.9,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 14,
          "pct": 51.9,
          "source": "aggregated"
        },
        {
          "action": "86 broken links",
          "section": "security",
          "impact": "medium",
          "count": 14,
          "pct": 51.9,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 12,
          "pct": 44.4,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 3,
          "pct": 11.1,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 17
        }
      ],
      "related_industries": {
        "family": "legal",
        "family_label": "Legal services",
        "industries": [
          {
            "slug": "attorney_general",
            "name": "Law firms",
            "sample_size": 137
          },
          {
            "slug": "personal_injury_lawyer",
            "name": "Personal injury lawyers",
            "sample_size": 35
          },
          {
            "slug": "criminal_lawyer",
            "name": "Criminal lawyers",
            "sample_size": 31
          },
          {
            "slug": "estate_planning_lawyer",
            "name": "Estate planning lawyers",
            "sample_size": 12
          }
        ]
      }
    },
    {
      "slug": "financial_advisor",
      "name": "Financial advisors",
      "sample_size": 30,
      "last_updated": "2026-04-19T21:19:51+00:00",
      "narrative_hook": "Average page takes 13.6s to render its main content — 11.1s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 13.6s to render its main content — 11.1s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 30,
        "avg_performance": 50.7,
        "avg_seo": 90.8,
        "avg_accessibility": 90.9,
        "avg_lcp": 13615.94,
        "avg_fcp": 4114.61,
        "avg_cls": 0.171,
        "avg_ttfb": 68.13
      },
      "performance_distribution": {
        "sample_size": 32,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 16,
            "pct": 50
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 11,
            "pct": 34.4
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 2,
            "pct": 6.3
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 3,
            "pct": 9.4
          }
        ]
      },
      "ssl": {
        "with_ssl": 27,
        "without_ssl": 3,
        "pct_with_ssl": 90
      },
      "seo_health": {
        "sample_size": 30,
        "structured_data_pct": 53.3,
        "meta_description_pct": 63.3,
        "viewport_pct": 90,
        "canonical_pct": 73.3,
        "og_tags_pct": 73.3
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 18,
          "pct": 60
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 14,
          "pct": 46.7
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 13,
          "pct": 43.3
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 13,
          "pct": 43.3
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 13,
          "pct": 43.3
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 13,
          "pct": 43.3
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 12,
          "pct": 40
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 11,
          "pct": 36.7
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 11,
          "pct": 36.7
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 10,
          "pct": 33.3
        }
      ],
      "social": {
        "pct_with_social": 46.7,
        "top_platforms": [
          {
            "platform": "linkedin",
            "count": 14,
            "pct": 46.7
          },
          {
            "platform": "youtube",
            "count": 11,
            "pct": 36.7
          },
          {
            "platform": "facebook",
            "count": 10,
            "pct": 33.3
          },
          {
            "platform": "instagram",
            "count": 8,
            "pct": 26.7
          },
          {
            "platform": "twitter",
            "count": 5,
            "pct": 16.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 17,
          "pct": 56.7,
          "source": "aggregated"
        },
        {
          "action": "1927 broken links",
          "section": "security",
          "impact": "medium",
          "count": 15,
          "pct": 50,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 14,
          "pct": 46.7,
          "source": "aggregated"
        },
        {
          "action": "2 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 14,
          "pct": 46.7,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 9,
          "pct": 30,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 27
        }
      ],
      "related_industries": {
        "family": "finance_insurance",
        "family_label": "Finance & insurance",
        "industries": [
          {
            "slug": "insurance",
            "name": "Insurance",
            "sample_size": 155
          },
          {
            "slug": "accountant_tax",
            "name": "Accounting & tax",
            "sample_size": 141
          },
          {
            "slug": "bank_credit_union",
            "name": "Banks & credit unions",
            "sample_size": 34
          },
          {
            "slug": "mortgage_loan",
            "name": "Mortgage & loans",
            "sample_size": 33
          }
        ]
      }
    },
    {
      "slug": "furniture",
      "name": "Furniture",
      "sample_size": 68,
      "last_updated": "2026-04-19T21:19:52+00:00",
      "narrative_hook": "Average page takes 12.0s to render its main content — 9.5s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.0s to render its main content — 9.5s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 68,
        "avg_performance": 55.1,
        "avg_seo": 90.2,
        "avg_accessibility": 86.4,
        "avg_lcp": 12011.92,
        "avg_fcp": 3744.58,
        "avg_cls": 0.136,
        "avg_ttfb": 81.5
      },
      "performance_distribution": {
        "sample_size": 71,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 28,
            "pct": 39.4
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 20,
            "pct": 28.2
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 16,
            "pct": 22.5
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 7,
            "pct": 9.9
          }
        ]
      },
      "ssl": {
        "with_ssl": 61,
        "without_ssl": 7,
        "pct_with_ssl": 89.7
      },
      "seo_health": {
        "sample_size": 68,
        "structured_data_pct": 55.9,
        "meta_description_pct": 70.6,
        "viewport_pct": 83.8,
        "canonical_pct": 69.1,
        "og_tags_pct": 67.6
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 34,
          "pct": 50
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 34,
          "pct": 50
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 34,
          "pct": 50
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 33,
          "pct": 48.5
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 30,
          "pct": 44.1
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 16,
          "pct": 23.5
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 16,
          "pct": 23.5
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 15,
          "pct": 22.1
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 14,
          "pct": 20.6
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 14,
          "pct": 20.6
        }
      ],
      "social": {
        "pct_with_social": 66.2,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 39,
            "pct": 57.4
          },
          {
            "platform": "instagram",
            "count": 37,
            "pct": 54.4
          },
          {
            "platform": "twitter",
            "count": 11,
            "pct": 16.2
          },
          {
            "platform": "youtube",
            "count": 9,
            "pct": 13.2
          },
          {
            "platform": "linkedin",
            "count": 8,
            "pct": 11.8
          },
          {
            "platform": "tiktok",
            "count": 2,
            "pct": 2.9
          }
        ]
      },
      "quick_wins": [
        {
          "action": "105 broken links",
          "section": "security",
          "impact": "medium",
          "count": 53,
          "pct": 77.9,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 51,
          "pct": 75,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 49,
          "pct": 72.1,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 23,
          "pct": 33.8,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 16,
          "pct": 23.5,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 28
        }
      ],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          },
          {
            "slug": "shoes",
            "name": "Shoe stores",
            "sample_size": 30
          }
        ]
      }
    },
    {
      "slug": "general_contractor",
      "name": "General contractors",
      "sample_size": 12,
      "last_updated": "2026-04-19T21:19:52+00:00",
      "narrative_hook": "25% of these sites are still flagged \"Not secure\" by Chrome — the single cheapest fix in the report.",
      "narrative_hooks": [
        "25% of these sites are still flagged \"Not secure\" by Chrome — the single cheapest fix in the report.",
        "Average page takes 7.3s to render its main content — 4.8s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 12,
        "avg_performance": 59.3,
        "avg_seo": 89.8,
        "avg_accessibility": 83,
        "avg_lcp": 7267.57,
        "avg_fcp": 3120.59,
        "avg_cls": 0.08,
        "avg_ttfb": 57.75
      },
      "performance_distribution": {
        "sample_size": 12,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 3,
            "pct": 25
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 6,
            "pct": 50
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 2,
            "pct": 16.7
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 1,
            "pct": 8.3
          }
        ]
      },
      "ssl": {
        "with_ssl": 9,
        "without_ssl": 3,
        "pct_with_ssl": 75
      },
      "seo_health": {
        "sample_size": 12,
        "structured_data_pct": 58.3,
        "meta_description_pct": 75,
        "viewport_pct": 100,
        "canonical_pct": 91.7,
        "og_tags_pct": 58.3
      },
      "technologies": [
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 7,
          "pct": 58.3
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 7,
          "pct": 58.3
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 7,
          "pct": 58.3
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 6,
          "pct": 50
        },
        {
          "slug": "recaptcha",
          "name": "reCAPTCHA",
          "category": "Security",
          "count": 4,
          "pct": 33.3
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 4,
          "pct": 33.3
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 4,
          "pct": 33.3
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 4,
          "pct": 33.3
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 4,
          "pct": 33.3
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "CMS",
          "count": 4,
          "pct": 33.3
        }
      ],
      "social": {
        "pct_with_social": 83.3,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 10,
            "pct": 83.3
          },
          {
            "platform": "instagram",
            "count": 7,
            "pct": 58.3
          },
          {
            "platform": "youtube",
            "count": 5,
            "pct": 41.7
          },
          {
            "platform": "linkedin",
            "count": 4,
            "pct": 33.3
          },
          {
            "platform": "twitter",
            "count": 2,
            "pct": 16.7
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 8.3
          }
        ]
      },
      "quick_wins": [
        {
          "action": "92 broken links",
          "section": "security",
          "impact": "medium",
          "count": 12,
          "pct": 100,
          "source": "aggregated"
        },
        {
          "action": "3 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 10,
          "pct": 83.3,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 9,
          "pct": 75,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 7,
          "pct": 58.3,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 5,
          "pct": 41.7,
          "source": "aggregated"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "home_services",
        "family_label": "Home services",
        "industries": [
          {
            "slug": "cabinet_maker",
            "name": "Cabinet makers",
            "sample_size": 13
          },
          {
            "slug": "electrician",
            "name": "Electricians",
            "sample_size": 13
          },
          {
            "slug": "plumber",
            "name": "Plumbers",
            "sample_size": 11
          }
        ]
      }
    },
    {
      "slug": "general_medical",
      "name": "General medical",
      "sample_size": 76,
      "last_updated": "2026-04-19T21:19:52+00:00",
      "narrative_hook": "Average page takes 13.3s to render its main content — 10.8s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 13.3s to render its main content — 10.8s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 76,
        "avg_performance": 59.6,
        "avg_seo": 87.6,
        "avg_accessibility": 87,
        "avg_lcp": 13298.17,
        "avg_fcp": 4295.51,
        "avg_cls": 0.057,
        "avg_ttfb": 42.65
      },
      "performance_distribution": {
        "sample_size": 76,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 21,
            "pct": 27.6
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 34,
            "pct": 44.7
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 17,
            "pct": 22.4
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 4,
            "pct": 5.3
          }
        ]
      },
      "ssl": {
        "with_ssl": 67,
        "without_ssl": 10,
        "pct_with_ssl": 87
      },
      "seo_health": {
        "sample_size": 77,
        "structured_data_pct": 51.9,
        "meta_description_pct": 67.5,
        "viewport_pct": 94.8,
        "canonical_pct": 66.2,
        "og_tags_pct": 67.5
      },
      "technologies": [
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 37,
          "pct": 48.1
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 37,
          "pct": 48.1
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 32,
          "pct": 41.6
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 29,
          "pct": 37.7
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 28,
          "pct": 36.4
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 27,
          "pct": 35.1
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 22,
          "pct": 28.6
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 20,
          "pct": 26
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 18,
          "pct": 23.4
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 15,
          "pct": 19.5
        }
      ],
      "social": {
        "pct_with_social": 51.9,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 34,
            "pct": 44.2
          },
          {
            "platform": "instagram",
            "count": 28,
            "pct": 36.4
          },
          {
            "platform": "linkedin",
            "count": 19,
            "pct": 24.7
          },
          {
            "platform": "twitter",
            "count": 17,
            "pct": 22.1
          },
          {
            "platform": "youtube",
            "count": 12,
            "pct": 15.6
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 2,
          "pct": 2.6,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 2,
          "pct": 2.6,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 2,
          "pct": 2.6,
          "source": "aggregated"
        },
        {
          "action": "112 broken links",
          "section": "security",
          "impact": "medium",
          "count": 2,
          "pct": 2.6,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 1,
          "pct": 1.3,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 48
        }
      ],
      "related_industries": {
        "family": "healthcare",
        "family_label": "Healthcare",
        "industries": [
          {
            "slug": "dental",
            "name": "Dental clinics",
            "sample_size": 181
          },
          {
            "slug": "pharmacy",
            "name": "Pharmacies",
            "sample_size": 37
          },
          {
            "slug": "eye_care",
            "name": "Eye care",
            "sample_size": 20
          },
          {
            "slug": "chiropractic",
            "name": "Chiropractic",
            "sample_size": 15
          },
          {
            "slug": "mental_health",
            "name": "Mental health",
            "sample_size": 15
          },
          {
            "slug": "alternative_medicine",
            "name": "Alternative medicine",
            "sample_size": 12
          }
        ]
      }
    },
    {
      "slug": "gift_specialty",
      "name": "Gift & specialty",
      "sample_size": 15,
      "last_updated": "2026-04-19T21:19:52+00:00",
      "narrative_hook": "Average page takes 12.7s to render its main content — 10.2s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.7s to render its main content — 10.2s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 15,
        "avg_performance": 57.9,
        "avg_seo": 90,
        "avg_accessibility": 86.8,
        "avg_lcp": 12719.7,
        "avg_fcp": 3020.76,
        "avg_cls": 0.067,
        "avg_ttfb": 30.93
      },
      "performance_distribution": {
        "sample_size": 16,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 8,
            "pct": 50
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 1,
            "pct": 6.3
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 6,
            "pct": 37.5
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 1,
            "pct": 6.3
          }
        ]
      },
      "ssl": {
        "with_ssl": 15,
        "without_ssl": 0,
        "pct_with_ssl": 100
      },
      "seo_health": {
        "sample_size": 15,
        "structured_data_pct": 66.7,
        "meta_description_pct": 73.3,
        "viewport_pct": 86.7,
        "canonical_pct": 73.3,
        "og_tags_pct": 86.7
      },
      "technologies": [
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 10,
          "pct": 66.7
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 10,
          "pct": 66.7
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 10,
          "pct": 66.7
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 7,
          "pct": 46.7
        },
        {
          "slug": "shopify",
          "name": "Shopify",
          "category": "CMS",
          "count": 5,
          "pct": 33.3
        },
        {
          "slug": "shopify",
          "name": "Shopify",
          "category": "Ecommerce",
          "count": 5,
          "pct": 33.3
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 5,
          "pct": 33.3
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 4,
          "pct": 26.7
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 3,
          "pct": 20
        },
        {
          "slug": "apache-http-server",
          "name": "Apache HTTP Server",
          "category": "Web servers",
          "count": 2,
          "pct": 13.3
        }
      ],
      "social": {
        "pct_with_social": 80,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 10,
            "pct": 66.7
          },
          {
            "platform": "instagram",
            "count": 10,
            "pct": 66.7
          },
          {
            "platform": "youtube",
            "count": 4,
            "pct": 26.7
          },
          {
            "platform": "linkedin",
            "count": 2,
            "pct": 13.3
          },
          {
            "platform": "tiktok",
            "count": 2,
            "pct": 13.3
          },
          {
            "platform": "twitter",
            "count": 1,
            "pct": 6.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "5907 broken links",
          "section": "security",
          "impact": "medium",
          "count": 10,
          "pct": 66.7,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 9,
          "pct": 60,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 9,
          "pct": 60,
          "source": "aggregated"
        },
        {
          "action": "2 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 7,
          "pct": 46.7,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 3,
          "pct": 20,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 11
        }
      ],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          }
        ]
      }
    },
    {
      "slug": "grocery_supermarket",
      "name": "Groceries & supermarkets",
      "sample_size": 41,
      "last_updated": "2026-04-19T21:19:53+00:00",
      "narrative_hook": "Average page takes 15.1s to render its main content — 12.6s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 15.1s to render its main content — 12.6s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 41,
        "avg_performance": 50.3,
        "avg_seo": 90,
        "avg_accessibility": 89,
        "avg_lcp": 15132.98,
        "avg_fcp": 5564.95,
        "avg_cls": 0.109,
        "avg_ttfb": 90.54
      },
      "performance_distribution": {
        "sample_size": 41,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 22,
            "pct": 53.7
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 13,
            "pct": 31.7
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 4,
            "pct": 9.8
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 2,
            "pct": 4.9
          }
        ]
      },
      "ssl": {
        "with_ssl": 34,
        "without_ssl": 7,
        "pct_with_ssl": 82.9
      },
      "seo_health": {
        "sample_size": 41,
        "structured_data_pct": 43.9,
        "meta_description_pct": 73.2,
        "viewport_pct": 90.2,
        "canonical_pct": 63.4,
        "og_tags_pct": 78
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 21,
          "pct": 51.2
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 17,
          "pct": 41.5
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 16,
          "pct": 39
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 12,
          "pct": 29.3
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 12,
          "pct": 29.3
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 11,
          "pct": 26.8
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 10,
          "pct": 24.4
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 10,
          "pct": 24.4
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 9,
          "pct": 22
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 8,
          "pct": 19.5
        }
      ],
      "social": {
        "pct_with_social": 63.4,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 22,
            "pct": 53.7
          },
          {
            "platform": "facebook",
            "count": 21,
            "pct": 51.2
          },
          {
            "platform": "twitter",
            "count": 13,
            "pct": 31.7
          },
          {
            "platform": "youtube",
            "count": 8,
            "pct": 19.5
          },
          {
            "platform": "tiktok",
            "count": 6,
            "pct": 14.6
          },
          {
            "platform": "linkedin",
            "count": 3,
            "pct": 7.3
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 4,
          "pct": 9.8,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 4,
          "pct": 9.8,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 3,
          "pct": 7.3,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 2,
          "pct": 4.9,
          "source": "aggregated"
        },
        {
          "action": "33 broken links",
          "section": "security",
          "impact": "medium",
          "count": 2,
          "pct": 4.9,
          "source": "aggregated"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          },
          {
            "slug": "shoes",
            "name": "Shoe stores",
            "sample_size": 30
          }
        ]
      }
    },
    {
      "slug": "hardware_building_materials",
      "name": "Hardware & building materials",
      "sample_size": 29,
      "last_updated": "2026-04-19T21:19:53+00:00",
      "narrative_hook": "27.6% of these sites are still flagged \"Not secure\" by Chrome — the single cheapest fix in the report.",
      "narrative_hooks": [
        "27.6% of these sites are still flagged \"Not secure\" by Chrome — the single cheapest fix in the report.",
        "Average page takes 10.9s to render its main content — 8.4s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 29,
        "avg_performance": 52.3,
        "avg_seo": 87.8,
        "avg_accessibility": 83.9,
        "avg_lcp": 10908.85,
        "avg_fcp": 3969.81,
        "avg_cls": 0.094,
        "avg_ttfb": 116.57
      },
      "performance_distribution": {
        "sample_size": 29,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 12,
            "pct": 41.4
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 13,
            "pct": 44.8
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 2,
            "pct": 6.9
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 2,
            "pct": 6.9
          }
        ]
      },
      "ssl": {
        "with_ssl": 21,
        "without_ssl": 8,
        "pct_with_ssl": 72.4
      },
      "seo_health": {
        "sample_size": 29,
        "structured_data_pct": 44.8,
        "meta_description_pct": 41.4,
        "viewport_pct": 93.1,
        "canonical_pct": 69,
        "og_tags_pct": 44.8
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 17,
          "pct": 58.6
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 15,
          "pct": 51.7
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 15,
          "pct": 51.7
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 15,
          "pct": 51.7
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 12,
          "pct": 41.4
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 12,
          "pct": 41.4
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 11,
          "pct": 37.9
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 10,
          "pct": 34.5
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "CMS",
          "count": 8,
          "pct": 27.6
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 7,
          "pct": 24.1
        }
      ],
      "social": {
        "pct_with_social": 41.4,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 11,
            "pct": 37.9
          },
          {
            "platform": "instagram",
            "count": 8,
            "pct": 27.6
          },
          {
            "platform": "linkedin",
            "count": 4,
            "pct": 13.8
          },
          {
            "platform": "youtube",
            "count": 4,
            "pct": 13.8
          },
          {
            "platform": "twitter",
            "count": 3,
            "pct": 10.3
          },
          {
            "platform": "tiktok",
            "count": 2,
            "pct": 6.9
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 22,
          "pct": 75.9,
          "source": "aggregated"
        },
        {
          "action": "363 broken links",
          "section": "security",
          "impact": "medium",
          "count": 18,
          "pct": 62.1,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 17,
          "pct": 58.6,
          "source": "aggregated"
        },
        {
          "action": "18 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 15,
          "pct": 51.7,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 11,
          "pct": 37.9,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 18
        }
      ],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          }
        ]
      }
    },
    {
      "slug": "home_goods",
      "name": "Home goods",
      "sample_size": 19,
      "last_updated": "2026-04-19T21:19:53+00:00",
      "narrative_hook": "Average page takes 7.6s to render its main content — 5.1s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 7.6s to render its main content — 5.1s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 19,
        "avg_performance": 56,
        "avg_seo": 89.7,
        "avg_accessibility": 85.6,
        "avg_lcp": 7630.44,
        "avg_fcp": 3964.95,
        "avg_cls": 0.05,
        "avg_ttfb": 70.74
      },
      "performance_distribution": {
        "sample_size": 19,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 8,
            "pct": 42.1
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 7,
            "pct": 36.8
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 3,
            "pct": 15.8
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 1,
            "pct": 5.3
          }
        ]
      },
      "ssl": {
        "with_ssl": 16,
        "without_ssl": 3,
        "pct_with_ssl": 84.2
      },
      "seo_health": {
        "sample_size": 19,
        "structured_data_pct": 63.2,
        "meta_description_pct": 68.4,
        "viewport_pct": 84.2,
        "canonical_pct": 73.7,
        "og_tags_pct": 57.9
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 11,
          "pct": 57.9
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 8,
          "pct": 42.1
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 8,
          "pct": 42.1
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 8,
          "pct": 42.1
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 7,
          "pct": 36.8
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 7,
          "pct": 36.8
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 7,
          "pct": 36.8
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 7,
          "pct": 36.8
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 7,
          "pct": 36.8
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 6,
          "pct": 31.6
        }
      ],
      "social": {
        "pct_with_social": 68.4,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 9,
            "pct": 47.4
          },
          {
            "platform": "instagram",
            "count": 9,
            "pct": 47.4
          },
          {
            "platform": "twitter",
            "count": 4,
            "pct": 21.1
          },
          {
            "platform": "youtube",
            "count": 3,
            "pct": 15.8
          },
          {
            "platform": "linkedin",
            "count": 2,
            "pct": 10.5
          },
          {
            "platform": "tiktok",
            "count": 2,
            "pct": 10.5
          }
        ]
      },
      "quick_wins": [
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 14,
          "pct": 73.7,
          "source": "aggregated"
        },
        {
          "action": "4 broken links",
          "section": "security",
          "impact": "medium",
          "count": 12,
          "pct": 63.2,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 12,
          "pct": 63.2,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 9,
          "pct": 47.4,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 5,
          "pct": 26.3,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 10
        }
      ],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          }
        ]
      }
    },
    {
      "slug": "insurance",
      "name": "Insurance",
      "sample_size": 154,
      "last_updated": "2026-04-19T21:19:53+00:00",
      "narrative_hook": "Average page takes 10.3s to render its main content — 7.8s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 10.3s to render its main content — 7.8s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 154,
        "avg_performance": 58.7,
        "avg_seo": 90.1,
        "avg_accessibility": 87.5,
        "avg_lcp": 10339.68,
        "avg_fcp": 3786.68,
        "avg_cls": 0.087,
        "avg_ttfb": 90.29
      },
      "performance_distribution": {
        "sample_size": 154,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 44,
            "pct": 28.6
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 73,
            "pct": 47.4
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 29,
            "pct": 18.8
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 8,
            "pct": 5.2
          }
        ]
      },
      "ssl": {
        "with_ssl": 143,
        "without_ssl": 12,
        "pct_with_ssl": 92.3
      },
      "seo_health": {
        "sample_size": 155,
        "structured_data_pct": 62.6,
        "meta_description_pct": 69,
        "viewport_pct": 89,
        "canonical_pct": 72.3,
        "og_tags_pct": 71
      },
      "technologies": [
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 100,
          "pct": 64.5
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 93,
          "pct": 60
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 73,
          "pct": 47.1
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 69,
          "pct": 44.5
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 68,
          "pct": 43.9
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 66,
          "pct": 42.6
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 61,
          "pct": 39.4
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 53,
          "pct": 34.2
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 52,
          "pct": 33.5
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 48,
          "pct": 31
        }
      ],
      "social": {
        "pct_with_social": 54.2,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 70,
            "pct": 45.2
          },
          {
            "platform": "instagram",
            "count": 50,
            "pct": 32.3
          },
          {
            "platform": "linkedin",
            "count": 48,
            "pct": 31
          },
          {
            "platform": "twitter",
            "count": 34,
            "pct": 21.9
          },
          {
            "platform": "youtube",
            "count": 20,
            "pct": 12.9
          },
          {
            "platform": "tiktok",
            "count": 4,
            "pct": 2.6
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 99,
          "pct": 63.9,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 91,
          "pct": 58.7,
          "source": "aggregated"
        },
        {
          "action": "2 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 90,
          "pct": 58.1,
          "source": "aggregated"
        },
        {
          "action": "1 broken links",
          "section": "security",
          "impact": "medium",
          "count": 88,
          "pct": 56.8,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 28,
          "pct": 18.1,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 69
        },
        {
          "city": "Bountiful",
          "city_slug": "bountiful",
          "sample_size": 15
        }
      ],
      "related_industries": {
        "family": "finance_insurance",
        "family_label": "Finance & insurance",
        "industries": [
          {
            "slug": "accountant_tax",
            "name": "Accounting & tax",
            "sample_size": 141
          },
          {
            "slug": "bank_credit_union",
            "name": "Banks & credit unions",
            "sample_size": 34
          },
          {
            "slug": "mortgage_loan",
            "name": "Mortgage & loans",
            "sample_size": 33
          },
          {
            "slug": "financial_advisor",
            "name": "Financial advisors",
            "sample_size": 30
          }
        ]
      }
    },
    {
      "slug": "jewelry",
      "name": "Jewelry",
      "sample_size": 41,
      "last_updated": "2026-04-19T21:19:54+00:00",
      "narrative_hook": "Average page takes 10.3s to render its main content — 7.8s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 10.3s to render its main content — 7.8s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 41,
        "avg_performance": 55.8,
        "avg_seo": 90.1,
        "avg_accessibility": 88.1,
        "avg_lcp": 10282.48,
        "avg_fcp": 3740.04,
        "avg_cls": 0.115,
        "avg_ttfb": 51.49
      },
      "performance_distribution": {
        "sample_size": 41,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 15,
            "pct": 36.6
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 18,
            "pct": 43.9
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 5,
            "pct": 12.2
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 3,
            "pct": 7.3
          }
        ]
      },
      "ssl": {
        "with_ssl": 38,
        "without_ssl": 3,
        "pct_with_ssl": 92.7
      },
      "seo_health": {
        "sample_size": 41,
        "structured_data_pct": 78,
        "meta_description_pct": 82.9,
        "viewport_pct": 100,
        "canonical_pct": 87.8,
        "og_tags_pct": 80.5
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 24,
          "pct": 58.5
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 19,
          "pct": 46.3
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 19,
          "pct": 46.3
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 16,
          "pct": 39
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 16,
          "pct": 39
        },
        {
          "slug": "shopify",
          "name": "Shopify",
          "category": "Ecommerce",
          "count": 9,
          "pct": 22
        },
        {
          "slug": "shopify",
          "name": "Shopify",
          "category": "CMS",
          "count": 9,
          "pct": 22
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 9,
          "pct": 22
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 8,
          "pct": 19.5
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 8,
          "pct": 19.5
        }
      ],
      "social": {
        "pct_with_social": 82.9,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 32,
            "pct": 78
          },
          {
            "platform": "facebook",
            "count": 28,
            "pct": 68.3
          },
          {
            "platform": "twitter",
            "count": 11,
            "pct": 26.8
          },
          {
            "platform": "tiktok",
            "count": 9,
            "pct": 22
          },
          {
            "platform": "youtube",
            "count": 7,
            "pct": 17.1
          }
        ]
      },
      "quick_wins": [
        {
          "action": "299 broken links",
          "section": "security",
          "impact": "medium",
          "count": 38,
          "pct": 92.7,
          "source": "aggregated"
        },
        {
          "action": "4 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 31,
          "pct": 75.6,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 30,
          "pct": 73.2,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 11,
          "pct": 26.8,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 8,
          "pct": 19.5,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 18
        }
      ],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          },
          {
            "slug": "shoes",
            "name": "Shoe stores",
            "sample_size": 30
          }
        ]
      }
    },
    {
      "slug": "kitchen_bath_retail",
      "name": "Kitchen & bath retail",
      "sample_size": 15,
      "last_updated": "2026-04-19T21:19:54+00:00",
      "narrative_hook": "Average page takes 8.7s to render its main content — 6.2s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 8.7s to render its main content — 6.2s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 15,
        "avg_performance": 63.4,
        "avg_seo": 90.8,
        "avg_accessibility": 87.5,
        "avg_lcp": 8706.3,
        "avg_fcp": 3805.61,
        "avg_cls": 0.027,
        "avg_ttfb": 67.71
      },
      "performance_distribution": {
        "sample_size": 15,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 3,
            "pct": 20
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 7,
            "pct": 46.7
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 4,
            "pct": 26.7
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 1,
            "pct": 6.7
          }
        ]
      },
      "ssl": {
        "with_ssl": 13,
        "without_ssl": 2,
        "pct_with_ssl": 86.7
      },
      "seo_health": {
        "sample_size": 15,
        "structured_data_pct": 46.7,
        "meta_description_pct": 60,
        "viewport_pct": 93.3,
        "canonical_pct": 73.3,
        "og_tags_pct": 73.3
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 8,
          "pct": 53.3
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 6,
          "pct": 40
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 5,
          "pct": 33.3
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 5,
          "pct": 33.3
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 5,
          "pct": 33.3
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 4,
          "pct": 26.7
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 3,
          "pct": 20
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 3,
          "pct": 20
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 3,
          "pct": 20
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 3,
          "pct": 20
        }
      ],
      "social": {
        "pct_with_social": 73.3,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 10,
            "pct": 66.7
          },
          {
            "platform": "instagram",
            "count": 9,
            "pct": 60
          },
          {
            "platform": "twitter",
            "count": 3,
            "pct": 20
          },
          {
            "platform": "linkedin",
            "count": 2,
            "pct": 13.3
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 6.7
          },
          {
            "platform": "youtube",
            "count": 1,
            "pct": 6.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "2 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 12,
          "pct": 80,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 12,
          "pct": 80,
          "source": "aggregated"
        },
        {
          "action": "10 broken links",
          "section": "security",
          "impact": "medium",
          "count": 12,
          "pct": 80,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 9,
          "pct": 60,
          "source": "aggregated"
        },
        {
          "action": "Certificate expires in 22 days",
          "section": "security",
          "impact": "medium",
          "count": 2,
          "pct": 13.3,
          "source": "aggregated"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          }
        ]
      }
    },
    {
      "slug": "manufacturer",
      "name": "Manufacturers",
      "sample_size": 36,
      "last_updated": "2026-04-19T21:19:54+00:00",
      "narrative_hook": "Average page takes 10.8s to render its main content — 8.3s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 10.8s to render its main content — 8.3s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 36,
        "avg_performance": 53.8,
        "avg_seo": 89.3,
        "avg_accessibility": 84.1,
        "avg_lcp": 10794.37,
        "avg_fcp": 3933.07,
        "avg_cls": 0.058,
        "avg_ttfb": 65.97
      },
      "performance_distribution": {
        "sample_size": 37,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 16,
            "pct": 43.2
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 15,
            "pct": 40.5
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 4,
            "pct": 10.8
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 2,
            "pct": 5.4
          }
        ]
      },
      "ssl": {
        "with_ssl": 30,
        "without_ssl": 6,
        "pct_with_ssl": 83.3
      },
      "seo_health": {
        "sample_size": 36,
        "structured_data_pct": 69.4,
        "meta_description_pct": 63.9,
        "viewport_pct": 83.3,
        "canonical_pct": 69.4,
        "og_tags_pct": 72.2
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 21,
          "pct": 58.3
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 17,
          "pct": 47.2
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 17,
          "pct": 47.2
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 16,
          "pct": 44.4
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 15,
          "pct": 41.7
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 15,
          "pct": 41.7
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 14,
          "pct": 38.9
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 14,
          "pct": 38.9
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 14,
          "pct": 38.9
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 13,
          "pct": 36.1
        }
      ],
      "social": {
        "pct_with_social": 50,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 13,
            "pct": 36.1
          },
          {
            "platform": "facebook",
            "count": 11,
            "pct": 30.6
          },
          {
            "platform": "youtube",
            "count": 10,
            "pct": 27.8
          },
          {
            "platform": "linkedin",
            "count": 9,
            "pct": 25
          },
          {
            "platform": "tiktok",
            "count": 4,
            "pct": 11.1
          },
          {
            "platform": "twitter",
            "count": 4,
            "pct": 11.1
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 23,
          "pct": 63.9,
          "source": "aggregated"
        },
        {
          "action": "13 broken links",
          "section": "security",
          "impact": "medium",
          "count": 19,
          "pct": 52.8,
          "source": "aggregated"
        },
        {
          "action": "4 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 18,
          "pct": 50,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 15,
          "pct": 41.7,
          "source": "aggregated"
        },
        {
          "action": "No valid SSL certificate",
          "section": "security",
          "impact": "medium",
          "count": 4,
          "pct": 11.1,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 24
        }
      ],
      "related_industries": {
        "family": "b2b_industrial",
        "family_label": "Industrial & distribution",
        "industries": [
          {
            "slug": "wholesale_distribution",
            "name": "Wholesale & distribution",
            "sample_size": 20
          }
        ]
      }
    },
    {
      "slug": "mental_health",
      "name": "Mental health",
      "sample_size": 15,
      "last_updated": "2026-04-19T21:19:54+00:00",
      "narrative_hook": "Average page takes 9.1s to render its main content — 6.6s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 9.1s to render its main content — 6.6s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 15,
        "avg_performance": 66.3,
        "avg_seo": 90.5,
        "avg_accessibility": 87.7,
        "avg_lcp": 9111.39,
        "avg_fcp": 5351.79,
        "avg_cls": 0.023,
        "avg_ttfb": 43
      },
      "performance_distribution": {
        "sample_size": 15,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 1,
            "pct": 6.7
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 9,
            "pct": 60
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 2,
            "pct": 13.3
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 3,
            "pct": 20
          }
        ]
      },
      "ssl": {
        "with_ssl": 12,
        "without_ssl": 3,
        "pct_with_ssl": 80
      },
      "seo_health": {
        "sample_size": 15,
        "structured_data_pct": 60,
        "meta_description_pct": 80,
        "viewport_pct": 93.3,
        "canonical_pct": 66.7,
        "og_tags_pct": 80
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 8,
          "pct": 53.3
        },
        {
          "slug": "squarespace",
          "name": "Squarespace",
          "category": "CMS",
          "count": 5,
          "pct": 33.3
        },
        {
          "slug": "squarespace-commerce",
          "name": "Squarespace Commerce",
          "category": "Ecommerce",
          "count": 5,
          "pct": 33.3
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 5,
          "pct": 33.3
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 4,
          "pct": 26.7
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 4,
          "pct": 26.7
        },
        {
          "slug": "stimulus",
          "name": "Stimulus",
          "category": "JavaScript frameworks",
          "count": 4,
          "pct": 26.7
        },
        {
          "slug": "adobe-fonts",
          "name": "Adobe Fonts",
          "category": "Font scripts",
          "count": 3,
          "pct": 20
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 3,
          "pct": 20
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 3,
          "pct": 20
        }
      ],
      "social": {
        "pct_with_social": 40,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 5,
            "pct": 33.3
          },
          {
            "platform": "linkedin",
            "count": 3,
            "pct": 20
          },
          {
            "platform": "instagram",
            "count": 1,
            "pct": 6.7
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 6.7
          },
          {
            "platform": "twitter",
            "count": 1,
            "pct": 6.7
          },
          {
            "platform": "youtube",
            "count": 1,
            "pct": 6.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Speed up largest contentful paint (LCP)",
          "section": "performance",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Enable SSL/HTTPS on every page",
          "section": "security",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Add social media links to the footer",
          "section": "presence",
          "impact": "low",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 14
        }
      ],
      "related_industries": {
        "family": "healthcare",
        "family_label": "Healthcare",
        "industries": [
          {
            "slug": "dental",
            "name": "Dental clinics",
            "sample_size": 181
          },
          {
            "slug": "general_medical",
            "name": "General medical",
            "sample_size": 77
          },
          {
            "slug": "pharmacy",
            "name": "Pharmacies",
            "sample_size": 37
          },
          {
            "slug": "eye_care",
            "name": "Eye care",
            "sample_size": 20
          },
          {
            "slug": "chiropractic",
            "name": "Chiropractic",
            "sample_size": 15
          },
          {
            "slug": "alternative_medicine",
            "name": "Alternative medicine",
            "sample_size": 12
          }
        ]
      }
    },
    {
      "slug": "mortgage_loan",
      "name": "Mortgage & loans",
      "sample_size": 33,
      "last_updated": "2026-04-19T21:19:54+00:00",
      "narrative_hook": "Average page takes 9.4s to render its main content — 6.9s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 9.4s to render its main content — 6.9s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 33,
        "avg_performance": 63.4,
        "avg_seo": 89.5,
        "avg_accessibility": 84.2,
        "avg_lcp": 9353.11,
        "avg_fcp": 3850.3,
        "avg_cls": 0.041,
        "avg_ttfb": 67.7
      },
      "performance_distribution": {
        "sample_size": 33,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 7,
            "pct": 21.2
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 17,
            "pct": 51.5
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 2,
            "pct": 6.1
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 7,
            "pct": 21.2
          }
        ]
      },
      "ssl": {
        "with_ssl": 32,
        "without_ssl": 1,
        "pct_with_ssl": 97
      },
      "seo_health": {
        "sample_size": 33,
        "structured_data_pct": 63.6,
        "meta_description_pct": 78.8,
        "viewport_pct": 90.9,
        "canonical_pct": 66.7,
        "og_tags_pct": 72.7
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 19,
          "pct": 57.6
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 17,
          "pct": 51.5
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 16,
          "pct": 48.5
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 15,
          "pct": 45.5
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 14,
          "pct": 42.4
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 12,
          "pct": 36.4
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 12,
          "pct": 36.4
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 12,
          "pct": 36.4
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 12,
          "pct": 36.4
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "CMS",
          "count": 9,
          "pct": 27.3
        }
      ],
      "social": {
        "pct_with_social": 51.5,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 15,
            "pct": 45.5
          },
          {
            "platform": "instagram",
            "count": 12,
            "pct": 36.4
          },
          {
            "platform": "linkedin",
            "count": 11,
            "pct": 33.3
          },
          {
            "platform": "twitter",
            "count": 9,
            "pct": 27.3
          },
          {
            "platform": "youtube",
            "count": 9,
            "pct": 27.3
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 3
          }
        ]
      },
      "quick_wins": [
        {
          "action": "2 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 18,
          "pct": 54.5,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 18,
          "pct": 54.5,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 17,
          "pct": 51.5,
          "source": "aggregated"
        },
        {
          "action": "92 broken links",
          "section": "security",
          "impact": "medium",
          "count": 17,
          "pct": 51.5,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 6,
          "pct": 18.2,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 25
        }
      ],
      "related_industries": {
        "family": "finance_insurance",
        "family_label": "Finance & insurance",
        "industries": [
          {
            "slug": "insurance",
            "name": "Insurance",
            "sample_size": 155
          },
          {
            "slug": "accountant_tax",
            "name": "Accounting & tax",
            "sample_size": 141
          },
          {
            "slug": "bank_credit_union",
            "name": "Banks & credit unions",
            "sample_size": 34
          },
          {
            "slug": "financial_advisor",
            "name": "Financial advisors",
            "sample_size": 30
          }
        ]
      }
    },
    {
      "slug": "office_space",
      "name": "Office space & coworking",
      "sample_size": 26,
      "last_updated": "2026-04-19T21:19:55+00:00",
      "narrative_hook": "Average page takes 12.8s to render its main content — 10.3s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.8s to render its main content — 10.3s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 26,
        "avg_performance": 53,
        "avg_seo": 87.7,
        "avg_accessibility": 87.9,
        "avg_lcp": 12794.72,
        "avg_fcp": 4723.55,
        "avg_cls": 0.059,
        "avg_ttfb": 111.12
      },
      "performance_distribution": {
        "sample_size": 26,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 9,
            "pct": 34.6
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 15,
            "pct": 57.7
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 2,
            "pct": 7.7
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 26,
        "without_ssl": 0,
        "pct_with_ssl": 100
      },
      "seo_health": {
        "sample_size": 26,
        "structured_data_pct": 65.4,
        "meta_description_pct": 65.4,
        "viewport_pct": 100,
        "canonical_pct": 84.6,
        "og_tags_pct": 61.5
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 17,
          "pct": 65.4
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 15,
          "pct": 57.7
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 13,
          "pct": 50
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 11,
          "pct": 42.3
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 10,
          "pct": 38.5
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 10,
          "pct": 38.5
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 10,
          "pct": 38.5
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 9,
          "pct": 34.6
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 8,
          "pct": 30.8
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "CMS",
          "count": 7,
          "pct": 26.9
        }
      ],
      "social": {
        "pct_with_social": 57.7,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 14,
            "pct": 53.8
          },
          {
            "platform": "instagram",
            "count": 13,
            "pct": 50
          },
          {
            "platform": "youtube",
            "count": 11,
            "pct": 42.3
          },
          {
            "platform": "linkedin",
            "count": 9,
            "pct": 34.6
          },
          {
            "platform": "twitter",
            "count": 9,
            "pct": 34.6
          },
          {
            "platform": "tiktok",
            "count": 4,
            "pct": 15.4
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 21,
          "pct": 80.8,
          "source": "aggregated"
        },
        {
          "action": "4 broken links",
          "section": "security",
          "impact": "medium",
          "count": 17,
          "pct": 65.4,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 16,
          "pct": 61.5,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 12,
          "pct": 46.2,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 9,
          "pct": 34.6,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 17
        }
      ],
      "related_industries": {
        "family": "professional_services",
        "family_label": "Professional services",
        "industries": [
          {
            "slug": "printing_signs",
            "name": "Print & signs",
            "sample_size": 27
          },
          {
            "slug": "business_consulting",
            "name": "Business consulting",
            "sample_size": 24
          },
          {
            "slug": "software_company",
            "name": "Software companies",
            "sample_size": 13
          }
        ]
      }
    },
    {
      "slug": "orthopedics_sports_medicine",
      "name": "Orthopedics & sports medicine",
      "sample_size": 10,
      "last_updated": "2026-04-19T21:19:55+00:00",
      "narrative_hook": "Average page takes 9.2s to render its main content — 6.7s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 9.2s to render its main content — 6.7s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 10,
        "avg_performance": 58.2,
        "avg_seo": 89.7,
        "avg_accessibility": 88.5,
        "avg_lcp": 9227.86,
        "avg_fcp": 3630.05,
        "avg_cls": 0.139,
        "avg_ttfb": 59.8
      },
      "performance_distribution": {
        "sample_size": 10,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 3,
            "pct": 30
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 4,
            "pct": 40
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 3,
            "pct": 30
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 10,
        "without_ssl": 0,
        "pct_with_ssl": 100
      },
      "seo_health": {
        "sample_size": 10,
        "structured_data_pct": 70,
        "meta_description_pct": 80,
        "viewport_pct": 100,
        "canonical_pct": 60,
        "og_tags_pct": 60
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 9,
          "pct": 90
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 7,
          "pct": 70
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 6,
          "pct": 60
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 5,
          "pct": 50
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 5,
          "pct": 50
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 4,
          "pct": 40
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 4,
          "pct": 40
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 4,
          "pct": 40
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 4,
          "pct": 40
        },
        {
          "slug": "apache-http-server",
          "name": "Apache HTTP Server",
          "category": "Web servers",
          "count": 3,
          "pct": 30
        }
      ],
      "social": {
        "pct_with_social": 90,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 6,
            "pct": 60
          },
          {
            "platform": "twitter",
            "count": 6,
            "pct": 60
          },
          {
            "platform": "youtube",
            "count": 5,
            "pct": 50
          },
          {
            "platform": "linkedin",
            "count": 4,
            "pct": 40
          },
          {
            "platform": "instagram",
            "count": 3,
            "pct": 30
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Speed up largest contentful paint (LCP)",
          "section": "performance",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Improve overall page speed",
          "section": "performance",
          "impact": "medium",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Reduce cumulative layout shift (CLS)",
          "section": "performance",
          "impact": "medium",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "healthcare",
        "family_label": "Healthcare",
        "industries": [
          {
            "slug": "dental",
            "name": "Dental clinics",
            "sample_size": 181
          },
          {
            "slug": "general_medical",
            "name": "General medical",
            "sample_size": 77
          },
          {
            "slug": "pharmacy",
            "name": "Pharmacies",
            "sample_size": 37
          },
          {
            "slug": "eye_care",
            "name": "Eye care",
            "sample_size": 20
          },
          {
            "slug": "chiropractic",
            "name": "Chiropractic",
            "sample_size": 15
          },
          {
            "slug": "mental_health",
            "name": "Mental health",
            "sample_size": 15
          }
        ]
      }
    },
    {
      "slug": "personal_injury_lawyer",
      "name": "Personal injury lawyers",
      "sample_size": 35,
      "last_updated": "2026-04-19T21:19:55+00:00",
      "narrative_hook": "Average page takes 8.0s to render its main content — 5.5s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 8.0s to render its main content — 5.5s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 35,
        "avg_performance": 65.2,
        "avg_seo": 90.3,
        "avg_accessibility": 86.6,
        "avg_lcp": 7986.43,
        "avg_fcp": 2883.51,
        "avg_cls": 0.087,
        "avg_ttfb": 112.94
      },
      "performance_distribution": {
        "sample_size": 35,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 10,
            "pct": 28.6
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 11,
            "pct": 31.4
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 9,
            "pct": 25.7
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 5,
            "pct": 14.3
          }
        ]
      },
      "ssl": {
        "with_ssl": 34,
        "without_ssl": 1,
        "pct_with_ssl": 97.1
      },
      "seo_health": {
        "sample_size": 35,
        "structured_data_pct": 88.6,
        "meta_description_pct": 85.7,
        "viewport_pct": 94.3,
        "canonical_pct": 88.6,
        "og_tags_pct": 88.6
      },
      "technologies": [
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 27,
          "pct": 77.1
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 26,
          "pct": 74.3
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 25,
          "pct": 71.4
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 21,
          "pct": 60
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 20,
          "pct": 57.1
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 20,
          "pct": 57.1
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 18,
          "pct": 51.4
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 16,
          "pct": 45.7
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "CMS",
          "count": 15,
          "pct": 42.9
        },
        {
          "slug": "gravity-forms",
          "name": "Gravity Forms",
          "category": "Form builders",
          "count": 13,
          "pct": 37.1
        }
      ],
      "social": {
        "pct_with_social": 74.3,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 22,
            "pct": 62.9
          },
          {
            "platform": "linkedin",
            "count": 20,
            "pct": 57.1
          },
          {
            "platform": "instagram",
            "count": 18,
            "pct": 51.4
          },
          {
            "platform": "twitter",
            "count": 13,
            "pct": 37.1
          },
          {
            "platform": "youtube",
            "count": 13,
            "pct": 37.1
          },
          {
            "platform": "tiktok",
            "count": 4,
            "pct": 11.4
          }
        ]
      },
      "quick_wins": [
        {
          "action": "41 broken links",
          "section": "security",
          "impact": "medium",
          "count": 15,
          "pct": 42.9,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 13,
          "pct": 37.1,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 11,
          "pct": 31.4,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 10,
          "pct": 28.6,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 8,
          "pct": 22.9,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 24
        }
      ],
      "related_industries": {
        "family": "legal",
        "family_label": "Legal services",
        "industries": [
          {
            "slug": "attorney_general",
            "name": "Law firms",
            "sample_size": 137
          },
          {
            "slug": "criminal_lawyer",
            "name": "Criminal lawyers",
            "sample_size": 31
          },
          {
            "slug": "family_lawyer",
            "name": "Family lawyers",
            "sample_size": 27
          },
          {
            "slug": "estate_planning_lawyer",
            "name": "Estate planning lawyers",
            "sample_size": 12
          }
        ]
      }
    },
    {
      "slug": "pharmacy",
      "name": "Pharmacies",
      "sample_size": 37,
      "last_updated": "2026-04-19T21:19:56+00:00",
      "narrative_hook": "Average page takes 12.0s to render its main content — 9.5s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.0s to render its main content — 9.5s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 37,
        "avg_performance": 54.8,
        "avg_seo": 90.3,
        "avg_accessibility": 89.1,
        "avg_lcp": 11976.25,
        "avg_fcp": 4490.01,
        "avg_cls": 0.142,
        "avg_ttfb": 64
      },
      "performance_distribution": {
        "sample_size": 37,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 14,
            "pct": 37.8
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 17,
            "pct": 45.9
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 4,
            "pct": 10.8
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 2,
            "pct": 5.4
          }
        ]
      },
      "ssl": {
        "with_ssl": 33,
        "without_ssl": 4,
        "pct_with_ssl": 89.2
      },
      "seo_health": {
        "sample_size": 37,
        "structured_data_pct": 48.6,
        "meta_description_pct": 51.4,
        "viewport_pct": 78.4,
        "canonical_pct": 67.6,
        "og_tags_pct": 56.8
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 18,
          "pct": 48.6
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 18,
          "pct": 48.6
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 16,
          "pct": 43.2
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 14,
          "pct": 37.8
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 14,
          "pct": 37.8
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 12,
          "pct": 32.4
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 12,
          "pct": 32.4
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 10,
          "pct": 27
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 8,
          "pct": 21.6
        },
        {
          "slug": "yoast-seo",
          "name": "Yoast SEO",
          "category": "SEO",
          "count": 8,
          "pct": 21.6
        }
      ],
      "social": {
        "pct_with_social": 51.4,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 16,
            "pct": 43.2
          },
          {
            "platform": "instagram",
            "count": 12,
            "pct": 32.4
          },
          {
            "platform": "twitter",
            "count": 7,
            "pct": 18.9
          },
          {
            "platform": "linkedin",
            "count": 5,
            "pct": 13.5
          },
          {
            "platform": "youtube",
            "count": 4,
            "pct": 10.8
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 11,
          "pct": 29.7,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 10,
          "pct": 27,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 9,
          "pct": 24.3,
          "source": "aggregated"
        },
        {
          "action": "2 broken links",
          "section": "security",
          "impact": "medium",
          "count": 8,
          "pct": 21.6,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 6,
          "pct": 16.2,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 16
        }
      ],
      "related_industries": {
        "family": "healthcare",
        "family_label": "Healthcare",
        "industries": [
          {
            "slug": "dental",
            "name": "Dental clinics",
            "sample_size": 181
          },
          {
            "slug": "general_medical",
            "name": "General medical",
            "sample_size": 77
          },
          {
            "slug": "eye_care",
            "name": "Eye care",
            "sample_size": 20
          },
          {
            "slug": "chiropractic",
            "name": "Chiropractic",
            "sample_size": 15
          },
          {
            "slug": "mental_health",
            "name": "Mental health",
            "sample_size": 15
          },
          {
            "slug": "alternative_medicine",
            "name": "Alternative medicine",
            "sample_size": 12
          }
        ]
      }
    },
    {
      "slug": "plumber",
      "name": "Plumbers",
      "sample_size": 11,
      "last_updated": "2026-04-19T21:19:56+00:00",
      "narrative_hook": "Average page takes 10.3s to render its main content — 7.8s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 10.3s to render its main content — 7.8s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 11,
        "avg_performance": 51.7,
        "avg_seo": 89.5,
        "avg_accessibility": 85.8,
        "avg_lcp": 10268.04,
        "avg_fcp": 4002.6,
        "avg_cls": 0.104,
        "avg_ttfb": 116
      },
      "performance_distribution": {
        "sample_size": 11,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 7,
            "pct": 63.6
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 0,
            "pct": 0
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 4,
            "pct": 36.4
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 10,
        "without_ssl": 1,
        "pct_with_ssl": 90.9
      },
      "seo_health": {
        "sample_size": 11,
        "structured_data_pct": 72.7,
        "meta_description_pct": 81.8,
        "viewport_pct": 90.9,
        "canonical_pct": 81.8,
        "og_tags_pct": 72.7
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 9,
          "pct": 81.8
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 8,
          "pct": 72.7
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 8,
          "pct": 72.7
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 8,
          "pct": 72.7
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 8,
          "pct": 72.7
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 7,
          "pct": 63.6
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 7,
          "pct": 63.6
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 6,
          "pct": 54.5
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 5,
          "pct": 45.5
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 4,
          "pct": 36.4
        }
      ],
      "social": {
        "pct_with_social": 72.7,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 8,
            "pct": 72.7
          },
          {
            "platform": "instagram",
            "count": 8,
            "pct": 72.7
          },
          {
            "platform": "youtube",
            "count": 6,
            "pct": 54.5
          },
          {
            "platform": "linkedin",
            "count": 4,
            "pct": 36.4
          },
          {
            "platform": "twitter",
            "count": 1,
            "pct": 9.1
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 7,
          "pct": 63.6,
          "source": "aggregated"
        },
        {
          "action": "174 broken links",
          "section": "security",
          "impact": "medium",
          "count": 6,
          "pct": 54.5,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 4,
          "pct": 36.4,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 4,
          "pct": 36.4,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 3,
          "pct": 27.3,
          "source": "aggregated"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "home_services",
        "family_label": "Home services",
        "industries": [
          {
            "slug": "cabinet_maker",
            "name": "Cabinet makers",
            "sample_size": 13
          },
          {
            "slug": "electrician",
            "name": "Electricians",
            "sample_size": 13
          },
          {
            "slug": "general_contractor",
            "name": "General contractors",
            "sample_size": 12
          }
        ]
      }
    },
    {
      "slug": "printing_signs",
      "name": "Print & signs",
      "sample_size": 27,
      "last_updated": "2026-04-19T21:19:56+00:00",
      "narrative_hook": "22.2% of these sites are still flagged \"Not secure\" by Chrome — the single cheapest fix in the report.",
      "narrative_hooks": [
        "22.2% of these sites are still flagged \"Not secure\" by Chrome — the single cheapest fix in the report.",
        "Average page takes 10.6s to render its main content — 8.1s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 27,
        "avg_performance": 59.1,
        "avg_seo": 86.2,
        "avg_accessibility": 82,
        "avg_lcp": 10581.39,
        "avg_fcp": 4525.91,
        "avg_cls": 0.103,
        "avg_ttfb": 75.72
      },
      "performance_distribution": {
        "sample_size": 29,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 10,
            "pct": 34.5
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 8,
            "pct": 27.6
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 7,
            "pct": 24.1
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 4,
            "pct": 13.8
          }
        ]
      },
      "ssl": {
        "with_ssl": 21,
        "without_ssl": 6,
        "pct_with_ssl": 77.8
      },
      "seo_health": {
        "sample_size": 27,
        "structured_data_pct": 44.4,
        "meta_description_pct": 48.1,
        "viewport_pct": 81.5,
        "canonical_pct": 63,
        "og_tags_pct": 70.4
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 18,
          "pct": 66.7
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 13,
          "pct": 48.1
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 13,
          "pct": 48.1
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 13,
          "pct": 48.1
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 10,
          "pct": 37
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 10,
          "pct": 37
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 8,
          "pct": 29.6
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 8,
          "pct": 29.6
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 8,
          "pct": 29.6
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 7,
          "pct": 25.9
        }
      ],
      "social": {
        "pct_with_social": 37,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 10,
            "pct": 37
          },
          {
            "platform": "instagram",
            "count": 9,
            "pct": 33.3
          },
          {
            "platform": "linkedin",
            "count": 3,
            "pct": 11.1
          },
          {
            "platform": "twitter",
            "count": 3,
            "pct": 11.1
          },
          {
            "platform": "youtube",
            "count": 2,
            "pct": 7.4
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 3.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 20,
          "pct": 74.1,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 16,
          "pct": 59.3,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 16,
          "pct": 59.3,
          "source": "aggregated"
        },
        {
          "action": "4 broken links",
          "section": "security",
          "impact": "medium",
          "count": 14,
          "pct": 51.9,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 7,
          "pct": 25.9,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 11
        }
      ],
      "related_industries": {
        "family": "professional_services",
        "family_label": "Professional services",
        "industries": [
          {
            "slug": "office_space",
            "name": "Office space & coworking",
            "sample_size": 26
          },
          {
            "slug": "business_consulting",
            "name": "Business consulting",
            "sample_size": 24
          },
          {
            "slug": "software_company",
            "name": "Software companies",
            "sample_size": 13
          }
        ]
      }
    },
    {
      "slug": "property_management",
      "name": "Property management",
      "sample_size": 23,
      "last_updated": "2026-04-19T21:19:56+00:00",
      "narrative_hook": "Average page takes 9.7s to render its main content — 7.2s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 9.7s to render its main content — 7.2s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 23,
        "avg_performance": 56.7,
        "avg_seo": 92.4,
        "avg_accessibility": 84.7,
        "avg_lcp": 9661.8,
        "avg_fcp": 3691.23,
        "avg_cls": 0.042,
        "avg_ttfb": 56.26
      },
      "performance_distribution": {
        "sample_size": 23,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 8,
            "pct": 34.8
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 11,
            "pct": 47.8
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 4,
            "pct": 17.4
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 21,
        "without_ssl": 2,
        "pct_with_ssl": 91.3
      },
      "seo_health": {
        "sample_size": 23,
        "structured_data_pct": 60.9,
        "meta_description_pct": 82.6,
        "viewport_pct": 100,
        "canonical_pct": 69.6,
        "og_tags_pct": 73.9
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 16,
          "pct": 69.6
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 13,
          "pct": 56.5
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 10,
          "pct": 43.5
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 10,
          "pct": 43.5
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 9,
          "pct": 39.1
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 9,
          "pct": 39.1
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 7,
          "pct": 30.4
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 7,
          "pct": 30.4
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 7,
          "pct": 30.4
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 7,
          "pct": 30.4
        }
      ],
      "social": {
        "pct_with_social": 60.9,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 9,
            "pct": 39.1
          },
          {
            "platform": "instagram",
            "count": 9,
            "pct": 39.1
          },
          {
            "platform": "linkedin",
            "count": 9,
            "pct": 39.1
          },
          {
            "platform": "twitter",
            "count": 6,
            "pct": 26.1
          },
          {
            "platform": "youtube",
            "count": 6,
            "pct": 26.1
          },
          {
            "platform": "tiktok",
            "count": 2,
            "pct": 8.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 20,
          "pct": 87,
          "source": "aggregated"
        },
        {
          "action": "94 broken links",
          "section": "security",
          "impact": "medium",
          "count": 20,
          "pct": 87,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 19,
          "pct": 82.6,
          "source": "aggregated"
        },
        {
          "action": "Certificate expires in 23 days",
          "section": "security",
          "impact": "medium",
          "count": 7,
          "pct": 30.4,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 7,
          "pct": 30.4,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 21
        }
      ],
      "related_industries": {
        "family": "real_estate",
        "family_label": "Real estate",
        "industries": [
          {
            "slug": "real_estate_agent",
            "name": "Real estate agents",
            "sample_size": 283
          },
          {
            "slug": "apartments_housing",
            "name": "Apartments & housing",
            "sample_size": 84
          }
        ]
      }
    },
    {
      "slug": "real_estate_agent",
      "name": "Real estate agents",
      "sample_size": 279,
      "last_updated": "2026-04-19T21:19:57+00:00",
      "narrative_hook": "Average page takes 12.4s to render its main content — 9.9s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.4s to render its main content — 9.9s over Google's passing threshold.",
        "Average Google PageSpeed score is 49/100 — well below the 50 passing bar."
      ],
      "performance": {
        "sample_size": 279,
        "avg_performance": 49.1,
        "avg_seo": 87.6,
        "avg_accessibility": 84.4,
        "avg_lcp": 12392.11,
        "avg_fcp": 4352.41,
        "avg_cls": 0.053,
        "avg_ttfb": 72.14
      },
      "performance_distribution": {
        "sample_size": 282,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 130,
            "pct": 46.1
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 91,
            "pct": 32.3
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 39,
            "pct": 13.8
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 22,
            "pct": 7.8
          }
        ]
      },
      "ssl": {
        "with_ssl": 253,
        "without_ssl": 30,
        "pct_with_ssl": 89.4
      },
      "seo_health": {
        "sample_size": 283,
        "structured_data_pct": 44.9,
        "meta_description_pct": 59.4,
        "viewport_pct": 86.9,
        "canonical_pct": 49.8,
        "og_tags_pct": 68.6
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 159,
          "pct": 56.2
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 102,
          "pct": 36
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 102,
          "pct": 36
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 93,
          "pct": 32.9
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 87,
          "pct": 30.7
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 82,
          "pct": 29
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 82,
          "pct": 29
        },
        {
          "slug": "apache-http-server",
          "name": "Apache HTTP Server",
          "category": "Web servers",
          "count": 71,
          "pct": 25.1
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 66,
          "pct": 23.3
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 63,
          "pct": 22.3
        }
      ],
      "social": {
        "pct_with_social": 44.9,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 104,
            "pct": 36.7
          },
          {
            "platform": "instagram",
            "count": 102,
            "pct": 36
          },
          {
            "platform": "linkedin",
            "count": 69,
            "pct": 24.4
          },
          {
            "platform": "youtube",
            "count": 52,
            "pct": 18.4
          },
          {
            "platform": "twitter",
            "count": 29,
            "pct": 10.2
          },
          {
            "platform": "tiktok",
            "count": 9,
            "pct": 3.2
          }
        ]
      },
      "quick_wins": [
        {
          "action": "38 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 209,
          "pct": 73.9,
          "source": "aggregated"
        },
        {
          "action": "261 broken links",
          "section": "security",
          "impact": "medium",
          "count": 196,
          "pct": 69.3,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 189,
          "pct": 66.8,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 99,
          "pct": 35,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 76,
          "pct": 26.9,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 165
        },
        {
          "city": "Cottonwood Heights",
          "city_slug": "cottonwood-heights",
          "sample_size": 10
        }
      ],
      "related_industries": {
        "family": "real_estate",
        "family_label": "Real estate",
        "industries": [
          {
            "slug": "apartments_housing",
            "name": "Apartments & housing",
            "sample_size": 84
          },
          {
            "slug": "property_management",
            "name": "Property management",
            "sample_size": 23
          }
        ]
      }
    },
    {
      "slug": "restaurant_asian",
      "name": "Asian restaurants",
      "sample_size": 68,
      "last_updated": "2026-04-19T21:19:57+00:00",
      "narrative_hook": "Average page takes 8.8s to render its main content — 6.3s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 8.8s to render its main content — 6.3s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 68,
        "avg_performance": 61.9,
        "avg_seo": 92.6,
        "avg_accessibility": 88.6,
        "avg_lcp": 8793.6,
        "avg_fcp": 3338.44,
        "avg_cls": 0.067,
        "avg_ttfb": 37.33
      },
      "performance_distribution": {
        "sample_size": 68,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 16,
            "pct": 23.5
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 24,
            "pct": 35.3
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 26,
            "pct": 38.2
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 2,
            "pct": 2.9
          }
        ]
      },
      "ssl": {
        "with_ssl": 58,
        "without_ssl": 10,
        "pct_with_ssl": 85.3
      },
      "seo_health": {
        "sample_size": 68,
        "structured_data_pct": 54.4,
        "meta_description_pct": 67.6,
        "viewport_pct": 94.1,
        "canonical_pct": 60.3,
        "og_tags_pct": 64.7
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 36,
          "pct": 52.9
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 24,
          "pct": 35.3
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 22,
          "pct": 32.4
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 19,
          "pct": 27.9
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Web servers",
          "count": 16,
          "pct": 23.5
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 14,
          "pct": 20.6
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 13,
          "pct": 19.1
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 11,
          "pct": 16.2
        },
        {
          "slug": "react",
          "name": "React",
          "category": "JavaScript frameworks",
          "count": 10,
          "pct": 14.7
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 10,
          "pct": 14.7
        }
      ],
      "social": {
        "pct_with_social": 41.2,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 23,
            "pct": 33.8
          },
          {
            "platform": "facebook",
            "count": 21,
            "pct": 30.9
          },
          {
            "platform": "tiktok",
            "count": 6,
            "pct": 8.8
          },
          {
            "platform": "twitter",
            "count": 6,
            "pct": 8.8
          },
          {
            "platform": "youtube",
            "count": 2,
            "pct": 2.9
          },
          {
            "platform": "linkedin",
            "count": 1,
            "pct": 1.5
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Speed up largest contentful paint (LCP)",
          "section": "performance",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Enable SSL/HTTPS on every page",
          "section": "security",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Add social media links to the footer",
          "section": "presence",
          "impact": "low",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 39
        },
        {
          "city": "West Valley City",
          "city_slug": "west-valley-city",
          "sample_size": 11
        }
      ],
      "related_industries": {
        "family": "food_beverage",
        "family_label": "Food & beverage",
        "industries": [
          {
            "slug": "restaurant_general",
            "name": "Restaurants",
            "sample_size": 163
          },
          {
            "slug": "bar_pub",
            "name": "Bars & pubs",
            "sample_size": 94
          },
          {
            "slug": "cafe_coffee",
            "name": "Cafes & coffee shops",
            "sample_size": 88
          },
          {
            "slug": "bakery_dessert",
            "name": "Bakery & dessert",
            "sample_size": 77
          },
          {
            "slug": "restaurant_mexican",
            "name": "Mexican restaurants",
            "sample_size": 64
          },
          {
            "slug": "restaurant_italian_pizza",
            "name": "Italian & pizza",
            "sample_size": 29
          }
        ]
      }
    },
    {
      "slug": "restaurant_burger_chicken",
      "name": "Burgers & chicken",
      "sample_size": 20,
      "last_updated": "2026-04-19T21:19:58+00:00",
      "narrative_hook": "Average page takes 17.0s to render its main content — 14.5s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 17.0s to render its main content — 14.5s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 20,
        "avg_performance": 56.8,
        "avg_seo": 90.7,
        "avg_accessibility": 89.6,
        "avg_lcp": 16999.47,
        "avg_fcp": 3794.56,
        "avg_cls": 0.192,
        "avg_ttfb": 8.8
      },
      "performance_distribution": {
        "sample_size": 20,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 7,
            "pct": 35
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 7,
            "pct": 35
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 5,
            "pct": 25
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 1,
            "pct": 5
          }
        ]
      },
      "ssl": {
        "with_ssl": 19,
        "without_ssl": 1,
        "pct_with_ssl": 95
      },
      "seo_health": {
        "sample_size": 20,
        "structured_data_pct": 50,
        "meta_description_pct": 60,
        "viewport_pct": 95,
        "canonical_pct": 70,
        "og_tags_pct": 55
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 10,
          "pct": 50
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 9,
          "pct": 45
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 9,
          "pct": 45
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 7,
          "pct": 35
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 6,
          "pct": 30
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 6,
          "pct": 30
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 5,
          "pct": 25
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 5,
          "pct": 25
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 5,
          "pct": 25
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 4,
          "pct": 20
        }
      ],
      "social": {
        "pct_with_social": 60,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 12,
            "pct": 60
          },
          {
            "platform": "facebook",
            "count": 11,
            "pct": 55
          },
          {
            "platform": "twitter",
            "count": 8,
            "pct": 40
          },
          {
            "platform": "tiktok",
            "count": 4,
            "pct": 20
          },
          {
            "platform": "linkedin",
            "count": 2,
            "pct": 10
          },
          {
            "platform": "youtube",
            "count": 2,
            "pct": 10
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Speed up largest contentful paint (LCP)",
          "section": "performance",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Improve overall page speed",
          "section": "performance",
          "impact": "medium",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Reduce cumulative layout shift (CLS)",
          "section": "performance",
          "impact": "medium",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 14
        }
      ],
      "related_industries": {
        "family": "food_beverage",
        "family_label": "Food & beverage",
        "industries": [
          {
            "slug": "restaurant_general",
            "name": "Restaurants",
            "sample_size": 163
          },
          {
            "slug": "bar_pub",
            "name": "Bars & pubs",
            "sample_size": 94
          },
          {
            "slug": "cafe_coffee",
            "name": "Cafes & coffee shops",
            "sample_size": 88
          },
          {
            "slug": "bakery_dessert",
            "name": "Bakery & dessert",
            "sample_size": 77
          },
          {
            "slug": "restaurant_asian",
            "name": "Asian restaurants",
            "sample_size": 68
          },
          {
            "slug": "restaurant_mexican",
            "name": "Mexican restaurants",
            "sample_size": 64
          }
        ]
      }
    },
    {
      "slug": "restaurant_general",
      "name": "Restaurants",
      "sample_size": 158,
      "last_updated": "2026-04-19T21:19:58+00:00",
      "narrative_hook": "Average page takes 13.6s to render its main content — 11.1s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 13.6s to render its main content — 11.1s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 158,
        "avg_performance": 52.6,
        "avg_seo": 92.1,
        "avg_accessibility": 90.5,
        "avg_lcp": 13620.92,
        "avg_fcp": 4081.55,
        "avg_cls": 0.11,
        "avg_ttfb": 40.15
      },
      "performance_distribution": {
        "sample_size": 158,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 62,
            "pct": 39.2
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 74,
            "pct": 46.8
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 16,
            "pct": 10.1
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 6,
            "pct": 3.8
          }
        ]
      },
      "ssl": {
        "with_ssl": 154,
        "without_ssl": 9,
        "pct_with_ssl": 94.5
      },
      "seo_health": {
        "sample_size": 163,
        "structured_data_pct": 60.7,
        "meta_description_pct": 70.6,
        "viewport_pct": 90.2,
        "canonical_pct": 78.5,
        "og_tags_pct": 73
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 82,
          "pct": 50.3
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 65,
          "pct": 39.9
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 64,
          "pct": 39.3
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 60,
          "pct": 36.8
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 58,
          "pct": 35.6
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 51,
          "pct": 31.3
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 49,
          "pct": 30.1
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 43,
          "pct": 26.4
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 42,
          "pct": 25.8
        },
        {
          "slug": "recaptcha",
          "name": "reCAPTCHA",
          "category": "Security",
          "count": 34,
          "pct": 20.9
        }
      ],
      "social": {
        "pct_with_social": 69.3,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 107,
            "pct": 65.6
          },
          {
            "platform": "facebook",
            "count": 83,
            "pct": 50.9
          },
          {
            "platform": "twitter",
            "count": 34,
            "pct": 20.9
          },
          {
            "platform": "tiktok",
            "count": 23,
            "pct": 14.1
          },
          {
            "platform": "youtube",
            "count": 17,
            "pct": 10.4
          },
          {
            "platform": "linkedin",
            "count": 16,
            "pct": 9.8
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 5,
          "pct": 3.1,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 4,
          "pct": 2.5,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 4,
          "pct": 2.5,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 3,
          "pct": 1.8,
          "source": "aggregated"
        },
        {
          "action": "6 broken links",
          "section": "security",
          "impact": "medium",
          "count": 3,
          "pct": 1.8,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 101
        },
        {
          "city": "West Valley City",
          "city_slug": "west-valley-city",
          "sample_size": 13
        }
      ],
      "related_industries": {
        "family": "food_beverage",
        "family_label": "Food & beverage",
        "industries": [
          {
            "slug": "bar_pub",
            "name": "Bars & pubs",
            "sample_size": 94
          },
          {
            "slug": "cafe_coffee",
            "name": "Cafes & coffee shops",
            "sample_size": 88
          },
          {
            "slug": "bakery_dessert",
            "name": "Bakery & dessert",
            "sample_size": 77
          },
          {
            "slug": "restaurant_asian",
            "name": "Asian restaurants",
            "sample_size": 68
          },
          {
            "slug": "restaurant_mexican",
            "name": "Mexican restaurants",
            "sample_size": 64
          },
          {
            "slug": "restaurant_italian_pizza",
            "name": "Italian & pizza",
            "sample_size": 29
          }
        ]
      }
    },
    {
      "slug": "restaurant_italian_pizza",
      "name": "Italian & pizza",
      "sample_size": 28,
      "last_updated": "2026-04-19T21:19:58+00:00",
      "narrative_hook": "Average page takes 13.2s to render its main content — 10.7s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 13.2s to render its main content — 10.7s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 28,
        "avg_performance": 55,
        "avg_seo": 93.7,
        "avg_accessibility": 89,
        "avg_lcp": 13185.81,
        "avg_fcp": 4812.96,
        "avg_cls": 0.096,
        "avg_ttfb": 73.71
      },
      "performance_distribution": {
        "sample_size": 28,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 9,
            "pct": 32.1
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 15,
            "pct": 53.6
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 4,
            "pct": 14.3
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 26,
        "without_ssl": 3,
        "pct_with_ssl": 89.7
      },
      "seo_health": {
        "sample_size": 29,
        "structured_data_pct": 55.2,
        "meta_description_pct": 62.1,
        "viewport_pct": 86.2,
        "canonical_pct": 75.9,
        "og_tags_pct": 72.4
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 15,
          "pct": 51.7
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 14,
          "pct": 48.3
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 13,
          "pct": 44.8
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 12,
          "pct": 41.4
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 9,
          "pct": 31
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 9,
          "pct": 31
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 7,
          "pct": 24.1
        },
        {
          "slug": "google-maps",
          "name": "Google Maps",
          "category": "Maps",
          "count": 7,
          "pct": 24.1
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 7,
          "pct": 24.1
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 7,
          "pct": 24.1
        }
      ],
      "social": {
        "pct_with_social": 62.1,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 15,
            "pct": 51.7
          },
          {
            "platform": "instagram",
            "count": 15,
            "pct": 51.7
          },
          {
            "platform": "twitter",
            "count": 6,
            "pct": 20.7
          },
          {
            "platform": "linkedin",
            "count": 1,
            "pct": 3.4
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 3.4
          }
        ]
      },
      "quick_wins": [
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 2,
          "pct": 6.9,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 2,
          "pct": 6.9,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 2,
          "pct": 6.9,
          "source": "aggregated"
        },
        {
          "action": "3 broken links",
          "section": "security",
          "impact": "medium",
          "count": 2,
          "pct": 6.9,
          "source": "aggregated"
        },
        {
          "action": "Certificate expires in 25 days",
          "section": "security",
          "impact": "medium",
          "count": 1,
          "pct": 3.4,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 17
        }
      ],
      "related_industries": {
        "family": "food_beverage",
        "family_label": "Food & beverage",
        "industries": [
          {
            "slug": "restaurant_general",
            "name": "Restaurants",
            "sample_size": 163
          },
          {
            "slug": "bar_pub",
            "name": "Bars & pubs",
            "sample_size": 94
          },
          {
            "slug": "cafe_coffee",
            "name": "Cafes & coffee shops",
            "sample_size": 88
          },
          {
            "slug": "bakery_dessert",
            "name": "Bakery & dessert",
            "sample_size": 77
          },
          {
            "slug": "restaurant_asian",
            "name": "Asian restaurants",
            "sample_size": 68
          },
          {
            "slug": "restaurant_mexican",
            "name": "Mexican restaurants",
            "sample_size": 64
          }
        ]
      }
    },
    {
      "slug": "restaurant_mediterranean",
      "name": "Mediterranean",
      "sample_size": 12,
      "last_updated": "2026-04-19T21:19:58+00:00",
      "narrative_hook": "Average page takes 8.3s to render its main content — 5.8s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 8.3s to render its main content — 5.8s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 12,
        "avg_performance": 58.4,
        "avg_seo": 92.2,
        "avg_accessibility": 91.8,
        "avg_lcp": 8311.47,
        "avg_fcp": 4300.11,
        "avg_cls": 0.07,
        "avg_ttfb": 38.5
      },
      "performance_distribution": {
        "sample_size": 12,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 3,
            "pct": 25
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 7,
            "pct": 58.3
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 1,
            "pct": 8.3
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 1,
            "pct": 8.3
          }
        ]
      },
      "ssl": {
        "with_ssl": 11,
        "without_ssl": 1,
        "pct_with_ssl": 91.7
      },
      "seo_health": {
        "sample_size": 12,
        "structured_data_pct": 66.7,
        "meta_description_pct": 75,
        "viewport_pct": 100,
        "canonical_pct": 66.7,
        "og_tags_pct": 75
      },
      "technologies": [
        {
          "slug": "adobe-fonts",
          "name": "Adobe Fonts",
          "category": "Font scripts",
          "count": 6,
          "pct": 50
        },
        {
          "slug": "typekit",
          "name": "Typekit",
          "category": "Font scripts",
          "count": 6,
          "pct": 50
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 6,
          "pct": 50
        },
        {
          "slug": "squarespace",
          "name": "Squarespace",
          "category": "CMS",
          "count": 5,
          "pct": 41.7
        },
        {
          "slug": "squarespace-commerce",
          "name": "Squarespace Commerce",
          "category": "Ecommerce",
          "count": 5,
          "pct": 41.7
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 5,
          "pct": 41.7
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 3,
          "pct": 25
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 3,
          "pct": 25
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 3,
          "pct": 25
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 2,
          "pct": 16.7
        }
      ],
      "social": {
        "pct_with_social": 83.3,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 10,
            "pct": 83.3
          },
          {
            "platform": "instagram",
            "count": 9,
            "pct": 75
          },
          {
            "platform": "twitter",
            "count": 3,
            "pct": 25
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 8.3
          },
          {
            "platform": "youtube",
            "count": 1,
            "pct": 8.3
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Speed up largest contentful paint (LCP)",
          "section": "performance",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Enable SSL/HTTPS on every page",
          "section": "security",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Improve overall page speed",
          "section": "performance",
          "impact": "medium",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "food_beverage",
        "family_label": "Food & beverage",
        "industries": [
          {
            "slug": "restaurant_general",
            "name": "Restaurants",
            "sample_size": 163
          },
          {
            "slug": "bar_pub",
            "name": "Bars & pubs",
            "sample_size": 94
          },
          {
            "slug": "cafe_coffee",
            "name": "Cafes & coffee shops",
            "sample_size": 88
          },
          {
            "slug": "bakery_dessert",
            "name": "Bakery & dessert",
            "sample_size": 77
          },
          {
            "slug": "restaurant_asian",
            "name": "Asian restaurants",
            "sample_size": 68
          },
          {
            "slug": "restaurant_mexican",
            "name": "Mexican restaurants",
            "sample_size": 64
          }
        ]
      }
    },
    {
      "slug": "restaurant_mexican",
      "name": "Mexican restaurants",
      "sample_size": 64,
      "last_updated": "2026-04-19T21:19:59+00:00",
      "narrative_hook": "Average page takes 11.6s to render its main content — 9.1s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 11.6s to render its main content — 9.1s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 64,
        "avg_performance": 61.3,
        "avg_seo": 91.4,
        "avg_accessibility": 89,
        "avg_lcp": 11559.53,
        "avg_fcp": 3784.95,
        "avg_cls": 0.097,
        "avg_ttfb": 46.9
      },
      "performance_distribution": {
        "sample_size": 64,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 13,
            "pct": 20.3
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 33,
            "pct": 51.6
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 15,
            "pct": 23.4
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 3,
            "pct": 4.7
          }
        ]
      },
      "ssl": {
        "with_ssl": 54,
        "without_ssl": 10,
        "pct_with_ssl": 84.4
      },
      "seo_health": {
        "sample_size": 64,
        "structured_data_pct": 39.1,
        "meta_description_pct": 54.7,
        "viewport_pct": 87.5,
        "canonical_pct": 56.3,
        "og_tags_pct": 57.8
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 30,
          "pct": 46.9
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 20,
          "pct": 31.3
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 19,
          "pct": 29.7
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 19,
          "pct": 29.7
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 18,
          "pct": 28.1
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 17,
          "pct": 26.6
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 16,
          "pct": 25
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 16,
          "pct": 25
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 15,
          "pct": 23.4
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 14,
          "pct": 21.9
        }
      ],
      "social": {
        "pct_with_social": 54.7,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 33,
            "pct": 51.6
          },
          {
            "platform": "facebook",
            "count": 31,
            "pct": 48.4
          },
          {
            "platform": "tiktok",
            "count": 10,
            "pct": 15.6
          },
          {
            "platform": "twitter",
            "count": 8,
            "pct": 12.5
          },
          {
            "platform": "linkedin",
            "count": 3,
            "pct": 4.7
          },
          {
            "platform": "youtube",
            "count": 3,
            "pct": 4.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Speed up largest contentful paint (LCP)",
          "section": "performance",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        },
        {
          "action": "Enable SSL/HTTPS on every page",
          "section": "security",
          "impact": "high",
          "count": 0,
          "pct": 0,
          "source": "synthesized"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 38
        },
        {
          "city": "West Valley City",
          "city_slug": "west-valley-city",
          "sample_size": 10
        }
      ],
      "related_industries": {
        "family": "food_beverage",
        "family_label": "Food & beverage",
        "industries": [
          {
            "slug": "restaurant_general",
            "name": "Restaurants",
            "sample_size": 163
          },
          {
            "slug": "bar_pub",
            "name": "Bars & pubs",
            "sample_size": 94
          },
          {
            "slug": "cafe_coffee",
            "name": "Cafes & coffee shops",
            "sample_size": 88
          },
          {
            "slug": "bakery_dessert",
            "name": "Bakery & dessert",
            "sample_size": 77
          },
          {
            "slug": "restaurant_asian",
            "name": "Asian restaurants",
            "sample_size": 68
          },
          {
            "slug": "restaurant_italian_pizza",
            "name": "Italian & pizza",
            "sample_size": 29
          }
        ]
      }
    },
    {
      "slug": "shoes",
      "name": "Shoe stores",
      "sample_size": 30,
      "last_updated": "2026-04-19T21:19:59+00:00",
      "narrative_hook": "Average page takes 10.9s to render its main content — 8.4s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 10.9s to render its main content — 8.4s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 30,
        "avg_performance": 51.4,
        "avg_seo": 86.4,
        "avg_accessibility": 85.7,
        "avg_lcp": 10934.76,
        "avg_fcp": 3618.62,
        "avg_cls": 0.103,
        "avg_ttfb": 58.03
      },
      "performance_distribution": {
        "sample_size": 30,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 14,
            "pct": 46.7
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 9,
            "pct": 30
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 5,
            "pct": 16.7
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 2,
            "pct": 6.7
          }
        ]
      },
      "ssl": {
        "with_ssl": 27,
        "without_ssl": 3,
        "pct_with_ssl": 90
      },
      "seo_health": {
        "sample_size": 30,
        "structured_data_pct": 73.3,
        "meta_description_pct": 90,
        "viewport_pct": 96.7,
        "canonical_pct": 83.3,
        "og_tags_pct": 66.7
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 25,
          "pct": 83.3
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 21,
          "pct": 70
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 19,
          "pct": 63.3
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 15,
          "pct": 50
        },
        {
          "slug": "shopify",
          "name": "Shopify",
          "category": "Ecommerce",
          "count": 12,
          "pct": 40
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 12,
          "pct": 40
        },
        {
          "slug": "shopify",
          "name": "Shopify",
          "category": "CMS",
          "count": 12,
          "pct": 40
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 6,
          "pct": 20
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 6,
          "pct": 20
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 6,
          "pct": 20
        }
      ],
      "social": {
        "pct_with_social": 76.7,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 22,
            "pct": 73.3
          },
          {
            "platform": "facebook",
            "count": 18,
            "pct": 60
          },
          {
            "platform": "youtube",
            "count": 11,
            "pct": 36.7
          },
          {
            "platform": "twitter",
            "count": 8,
            "pct": 26.7
          },
          {
            "platform": "tiktok",
            "count": 5,
            "pct": 16.7
          },
          {
            "platform": "linkedin",
            "count": 2,
            "pct": 6.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "3132 broken links",
          "section": "security",
          "impact": "medium",
          "count": 27,
          "pct": 90,
          "source": "aggregated"
        },
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 25,
          "pct": 83.3,
          "source": "aggregated"
        },
        {
          "action": "9 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 21,
          "pct": 70,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 7,
          "pct": 23.3,
          "source": "aggregated"
        },
        {
          "action": "Elements shift while the page loads",
          "section": "performance",
          "impact": "high",
          "count": 5,
          "pct": 16.7,
          "source": "aggregated"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          }
        ]
      }
    },
    {
      "slug": "software_company",
      "name": "Software companies",
      "sample_size": 13,
      "last_updated": "2026-04-19T21:19:59+00:00",
      "narrative_hook": "Average page takes 11.2s to render its main content — 8.7s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 11.2s to render its main content — 8.7s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 13,
        "avg_performance": 53.2,
        "avg_seo": 89.2,
        "avg_accessibility": 84.4,
        "avg_lcp": 11167.5,
        "avg_fcp": 4243.62,
        "avg_cls": 0.147,
        "avg_ttfb": 80.92
      },
      "performance_distribution": {
        "sample_size": 13,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 4,
            "pct": 30.8
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 6,
            "pct": 46.2
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 3,
            "pct": 23.1
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 0,
            "pct": 0
          }
        ]
      },
      "ssl": {
        "with_ssl": 13,
        "without_ssl": 0,
        "pct_with_ssl": 100
      },
      "seo_health": {
        "sample_size": 13,
        "structured_data_pct": 76.9,
        "meta_description_pct": 84.6,
        "viewport_pct": 84.6,
        "canonical_pct": 84.6,
        "og_tags_pct": 84.6
      },
      "technologies": [
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 11,
          "pct": 84.6
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 9,
          "pct": 69.2
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 7,
          "pct": 53.8
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 6,
          "pct": 46.2
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 5,
          "pct": 38.5
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 5,
          "pct": 38.5
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 5,
          "pct": 38.5
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 5,
          "pct": 38.5
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 4,
          "pct": 30.8
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 4,
          "pct": 30.8
        }
      ],
      "social": {
        "pct_with_social": 69.2,
        "top_platforms": [
          {
            "platform": "linkedin",
            "count": 8,
            "pct": 61.5
          },
          {
            "platform": "twitter",
            "count": 7,
            "pct": 53.8
          },
          {
            "platform": "facebook",
            "count": 6,
            "pct": 46.2
          },
          {
            "platform": "youtube",
            "count": 6,
            "pct": 46.2
          },
          {
            "platform": "instagram",
            "count": 4,
            "pct": 30.8
          },
          {
            "platform": "tiktok",
            "count": 1,
            "pct": 7.7
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 10,
          "pct": 76.9,
          "source": "aggregated"
        },
        {
          "action": "110 broken links",
          "section": "security",
          "impact": "medium",
          "count": 10,
          "pct": 76.9,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 10,
          "pct": 76.9,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 3,
          "pct": 23.1,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 3,
          "pct": 23.1,
          "source": "aggregated"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "professional_services",
        "family_label": "Professional services",
        "industries": [
          {
            "slug": "printing_signs",
            "name": "Print & signs",
            "sample_size": 27
          },
          {
            "slug": "office_space",
            "name": "Office space & coworking",
            "sample_size": 26
          },
          {
            "slug": "business_consulting",
            "name": "Business consulting",
            "sample_size": 24
          }
        ]
      }
    },
    {
      "slug": "sporting_goods",
      "name": "Sporting goods",
      "sample_size": 17,
      "last_updated": "2026-04-19T21:19:59+00:00",
      "narrative_hook": "Average page takes 12.9s to render its main content — 10.4s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 12.9s to render its main content — 10.4s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 17,
        "avg_performance": 52.2,
        "avg_seo": 88.3,
        "avg_accessibility": 87.7,
        "avg_lcp": 12932.02,
        "avg_fcp": 5432.73,
        "avg_cls": 0.139,
        "avg_ttfb": 45.94
      },
      "performance_distribution": {
        "sample_size": 17,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 9,
            "pct": 52.9
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 5,
            "pct": 29.4
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 1,
            "pct": 5.9
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 2,
            "pct": 11.8
          }
        ]
      },
      "ssl": {
        "with_ssl": 15,
        "without_ssl": 2,
        "pct_with_ssl": 88.2
      },
      "seo_health": {
        "sample_size": 17,
        "structured_data_pct": 58.8,
        "meta_description_pct": 70.6,
        "viewport_pct": 88.2,
        "canonical_pct": 76.5,
        "og_tags_pct": 70.6
      },
      "technologies": [
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 13,
          "pct": 76.5
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 10,
          "pct": 58.8
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 8,
          "pct": 47.1
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 7,
          "pct": 41.2
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 7,
          "pct": 41.2
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 7,
          "pct": 41.2
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 6,
          "pct": 35.3
        },
        {
          "slug": "nginx",
          "name": "Nginx",
          "category": "Reverse proxies",
          "count": 6,
          "pct": 35.3
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 5,
          "pct": 29.4
        },
        {
          "slug": "cdnjs",
          "name": "cdnjs",
          "category": "CDN",
          "count": 5,
          "pct": 29.4
        }
      ],
      "social": {
        "pct_with_social": 76.5,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 12,
            "pct": 70.6
          },
          {
            "platform": "instagram",
            "count": 12,
            "pct": 70.6
          },
          {
            "platform": "youtube",
            "count": 5,
            "pct": 29.4
          },
          {
            "platform": "tiktok",
            "count": 3,
            "pct": 17.6
          },
          {
            "platform": "twitter",
            "count": 1,
            "pct": 5.9
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 12,
          "pct": 70.6,
          "source": "aggregated"
        },
        {
          "action": "134 broken links",
          "section": "security",
          "impact": "medium",
          "count": 11,
          "pct": 64.7,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 9,
          "pct": 52.9,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 9,
          "pct": 52.9,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 3,
          "pct": 17.6,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 13
        }
      ],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          }
        ]
      }
    },
    {
      "slug": "tech_repair",
      "name": "Tech repair",
      "sample_size": 19,
      "last_updated": "2026-04-19T21:19:59+00:00",
      "narrative_hook": "Average page takes 13.0s to render its main content — 10.5s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 13.0s to render its main content — 10.5s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 19,
        "avg_performance": 58.3,
        "avg_seo": 91.8,
        "avg_accessibility": 85.3,
        "avg_lcp": 13011.68,
        "avg_fcp": 3628.34,
        "avg_cls": 0.061,
        "avg_ttfb": 73
      },
      "performance_distribution": {
        "sample_size": 19,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 6,
            "pct": 31.6
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 6,
            "pct": 31.6
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 4,
            "pct": 21.1
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 3,
            "pct": 15.8
          }
        ]
      },
      "ssl": {
        "with_ssl": 16,
        "without_ssl": 3,
        "pct_with_ssl": 84.2
      },
      "seo_health": {
        "sample_size": 19,
        "structured_data_pct": 47.4,
        "meta_description_pct": 84.2,
        "viewport_pct": 89.5,
        "canonical_pct": 73.7,
        "og_tags_pct": 68.4
      },
      "technologies": [
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 10,
          "pct": 52.6
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 9,
          "pct": 47.4
        },
        {
          "slug": "mysql",
          "name": "MySQL",
          "category": "Databases",
          "count": 7,
          "pct": 36.8
        },
        {
          "slug": "wordpress",
          "name": "WordPress",
          "category": "Blogs",
          "count": 7,
          "pct": 36.8
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 7,
          "pct": 36.8
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 7,
          "pct": 36.8
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 7,
          "pct": 36.8
        },
        {
          "slug": "apache-http-server",
          "name": "Apache HTTP Server",
          "category": "Web servers",
          "count": 6,
          "pct": 31.6
        },
        {
          "slug": "jquery-migrate",
          "name": "jQuery Migrate",
          "category": "JavaScript libraries",
          "count": 6,
          "pct": 31.6
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 5,
          "pct": 26.3
        }
      ],
      "social": {
        "pct_with_social": 63.2,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 12,
            "pct": 63.2
          },
          {
            "platform": "twitter",
            "count": 9,
            "pct": 47.4
          },
          {
            "platform": "instagram",
            "count": 8,
            "pct": 42.1
          },
          {
            "platform": "linkedin",
            "count": 7,
            "pct": 36.8
          },
          {
            "platform": "youtube",
            "count": 3,
            "pct": 15.8
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 14,
          "pct": 73.7,
          "source": "aggregated"
        },
        {
          "action": "4 broken links",
          "section": "security",
          "impact": "medium",
          "count": 14,
          "pct": 73.7,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 12,
          "pct": 63.2,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 8,
          "pct": 42.1,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 5,
          "pct": 26.3,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 10
        }
      ],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          }
        ]
      }
    },
    {
      "slug": "wholesale_distribution",
      "name": "Wholesale & distribution",
      "sample_size": 19,
      "last_updated": "2026-04-19T21:20:00+00:00",
      "narrative_hook": "Average page takes 13.6s to render its main content — 11.1s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 13.6s to render its main content — 11.1s over Google's passing threshold.",
        "Average Google PageSpeed score is 49/100 — well below the 50 passing bar."
      ],
      "performance": {
        "sample_size": 19,
        "avg_performance": 48.6,
        "avg_seo": 85.5,
        "avg_accessibility": 81.7,
        "avg_lcp": 13584.87,
        "avg_fcp": 6550.17,
        "avg_cls": 0.211,
        "avg_ttfb": 78.47
      },
      "performance_distribution": {
        "sample_size": 19,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 11,
            "pct": 57.9
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 3,
            "pct": 15.8
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 3,
            "pct": 15.8
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 2,
            "pct": 10.5
          }
        ]
      },
      "ssl": {
        "with_ssl": 16,
        "without_ssl": 4,
        "pct_with_ssl": 80
      },
      "seo_health": {
        "sample_size": 20,
        "structured_data_pct": 45,
        "meta_description_pct": 65,
        "viewport_pct": 80,
        "canonical_pct": 65,
        "og_tags_pct": 45
      },
      "technologies": [
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 10,
          "pct": 50
        },
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 10,
          "pct": 50
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 8,
          "pct": 40
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 7,
          "pct": 35
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 6,
          "pct": 30
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 6,
          "pct": 30
        },
        {
          "slug": "php",
          "name": "PHP",
          "category": "Programming languages",
          "count": 5,
          "pct": 25
        },
        {
          "slug": "bootstrap",
          "name": "Bootstrap",
          "category": "UI frameworks",
          "count": 4,
          "pct": 20
        },
        {
          "slug": "apache-http-server",
          "name": "Apache HTTP Server",
          "category": "Web servers",
          "count": 3,
          "pct": 15
        },
        {
          "slug": "google-hosted-libraries",
          "name": "Google Hosted Libraries",
          "category": "CDN",
          "count": 3,
          "pct": 15
        }
      ],
      "social": {
        "pct_with_social": 55,
        "top_platforms": [
          {
            "platform": "facebook",
            "count": 9,
            "pct": 45
          },
          {
            "platform": "instagram",
            "count": 9,
            "pct": 45
          },
          {
            "platform": "linkedin",
            "count": 6,
            "pct": 30
          },
          {
            "platform": "youtube",
            "count": 6,
            "pct": 30
          },
          {
            "platform": "twitter",
            "count": 3,
            "pct": 15
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 15,
          "pct": 75,
          "source": "aggregated"
        },
        {
          "action": "134 broken links",
          "section": "security",
          "impact": "medium",
          "count": 14,
          "pct": 70,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 14,
          "pct": 70,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 12,
          "pct": 60,
          "source": "aggregated"
        },
        {
          "action": "No robots.txt found",
          "section": "visibility",
          "impact": "high",
          "count": 8,
          "pct": 40,
          "source": "aggregated"
        }
      ],
      "top_cities": [
        {
          "city": "Salt Lake City",
          "city_slug": "salt-lake-city",
          "sample_size": 16
        }
      ],
      "related_industries": {
        "family": "b2b_industrial",
        "family_label": "Industrial & distribution",
        "industries": [
          {
            "slug": "manufacturer",
            "name": "Manufacturers",
            "sample_size": 36
          }
        ]
      }
    },
    {
      "slug": "womens_clothing",
      "name": "Women's clothing",
      "sample_size": 14,
      "last_updated": "2026-04-19T21:20:00+00:00",
      "narrative_hook": "Average page takes 10.1s to render its main content — 7.6s over Google's passing threshold.",
      "narrative_hooks": [
        "Average page takes 10.1s to render its main content — 7.6s over Google's passing threshold."
      ],
      "performance": {
        "sample_size": 14,
        "avg_performance": 52.1,
        "avg_seo": 90.4,
        "avg_accessibility": 90.9,
        "avg_lcp": 10053.39,
        "avg_fcp": 3508.92,
        "avg_cls": 0.164,
        "avg_ttfb": 58.69
      },
      "performance_distribution": {
        "sample_size": 14,
        "buckets": [
          {
            "label": "Critical",
            "range": {
              "min": 0,
              "max": 49
            },
            "count": 7,
            "pct": 50
          },
          {
            "label": "Needs work",
            "range": {
              "min": 50,
              "max": 69
            },
            "count": 4,
            "pct": 28.6
          },
          {
            "label": "Decent",
            "range": {
              "min": 70,
              "max": 89
            },
            "count": 2,
            "pct": 14.3
          },
          {
            "label": "Good",
            "range": {
              "min": 90,
              "max": 100
            },
            "count": 1,
            "pct": 7.1
          }
        ]
      },
      "ssl": {
        "with_ssl": 14,
        "without_ssl": 0,
        "pct_with_ssl": 100
      },
      "seo_health": {
        "sample_size": 14,
        "structured_data_pct": 71.4,
        "meta_description_pct": 78.6,
        "viewport_pct": 100,
        "canonical_pct": 92.9,
        "og_tags_pct": 92.9
      },
      "technologies": [
        {
          "slug": "hsts",
          "name": "HSTS",
          "category": "Security",
          "count": 12,
          "pct": 85.7
        },
        {
          "slug": "cloudflare",
          "name": "Cloudflare",
          "category": "CDN",
          "count": 10,
          "pct": 71.4
        },
        {
          "slug": "http3",
          "name": "HTTP/3",
          "category": "Miscellaneous",
          "count": 9,
          "pct": 64.3
        },
        {
          "slug": "google-analytics",
          "name": "Google Analytics",
          "category": "Analytics",
          "count": 6,
          "pct": 42.9
        },
        {
          "slug": "shopify",
          "name": "Shopify",
          "category": "Ecommerce",
          "count": 5,
          "pct": 35.7
        },
        {
          "slug": "shopify",
          "name": "Shopify",
          "category": "CMS",
          "count": 5,
          "pct": 35.7
        },
        {
          "slug": "google-tag-manager",
          "name": "Google Tag Manager",
          "category": "Tag managers",
          "count": 5,
          "pct": 35.7
        },
        {
          "slug": "jquery",
          "name": "jQuery",
          "category": "JavaScript libraries",
          "count": 4,
          "pct": 28.6
        },
        {
          "slug": "klaviyo",
          "name": "Klaviyo",
          "category": "Marketing automation",
          "count": 4,
          "pct": 28.6
        },
        {
          "slug": "facebook-pixel",
          "name": "Facebook Pixel",
          "category": "Analytics",
          "count": 4,
          "pct": 28.6
        }
      ],
      "social": {
        "pct_with_social": 78.6,
        "top_platforms": [
          {
            "platform": "instagram",
            "count": 11,
            "pct": 78.6
          },
          {
            "platform": "facebook",
            "count": 8,
            "pct": 57.1
          },
          {
            "platform": "tiktok",
            "count": 4,
            "pct": 28.6
          },
          {
            "platform": "linkedin",
            "count": 2,
            "pct": 14.3
          },
          {
            "platform": "youtube",
            "count": 2,
            "pct": 14.3
          },
          {
            "platform": "twitter",
            "count": 1,
            "pct": 7.1
          }
        ]
      },
      "quick_wins": [
        {
          "action": "Main content takes too long to appear",
          "section": "performance",
          "impact": "high",
          "count": 12,
          "pct": 85.7,
          "source": "aggregated"
        },
        {
          "action": "4 broken links",
          "section": "security",
          "impact": "medium",
          "count": 11,
          "pct": 78.6,
          "source": "aggregated"
        },
        {
          "action": "1 pages share the same title",
          "section": "visibility",
          "impact": "medium",
          "count": 10,
          "pct": 71.4,
          "source": "aggregated"
        },
        {
          "action": "No sitemap found",
          "section": "visibility",
          "impact": "high",
          "count": 5,
          "pct": 35.7,
          "source": "aggregated"
        },
        {
          "action": "Elements shift while the page loads",
          "section": "performance",
          "impact": "high",
          "count": 4,
          "pct": 28.6,
          "source": "aggregated"
        }
      ],
      "top_cities": [],
      "related_industries": {
        "family": "retail_apparel_goods",
        "family_label": "Retail",
        "industries": [
          {
            "slug": "clothing_general",
            "name": "Clothing",
            "sample_size": 73
          },
          {
            "slug": "furniture",
            "name": "Furniture",
            "sample_size": 68
          },
          {
            "slug": "grocery_supermarket",
            "name": "Groceries & supermarkets",
            "sample_size": 41
          },
          {
            "slug": "jewelry",
            "name": "Jewelry",
            "sample_size": 41
          },
          {
            "slug": "electronics_store",
            "name": "Electronics",
            "sample_size": 38
          },
          {
            "slug": "department_discount_store",
            "name": "Department & discount stores",
            "sample_size": 35
          }
        ]
      }
    }
  ]
}