Mabbly
How we built an AI agent platform that automated case study creation for a Chicago marketing agency - from concept to working product in under two months.
The Challenge
Mabbly's team spent hours on every case study - gathering information, writing, formatting, and reviewing. The process depended on who did it, producing inconsistent results in tone, structure, and detail. The team was spending time on repetitive production work instead of strategic client work. It was a process problem, not a talent problem.
What We Built
We mapped the entire case study creation workflow to find where time was lost. Then we designed specialized AI agents - each focused on a specific stage of the process, with defined roles and constraints. Not generic chatbots. We built the interface with Laravel and Filament, giving the team a clean dashboard to manage the full workflow. Weekly iterations with Mabbly kept the product sharp and focused on what actually mattered.
Tech Stack
Under 2 months
Time to Product
Multi-agent system
AI Agents Built
Hours to minutes
Process
Daily use from day one
Adoption
The Outcome
From concept to a validated, functional product in under two months. Mabbly adopted the platform immediately, iterated on it internally, and launched it as a daily-use tool across their team. Case studies that used to take hours now take a fraction of the time. The platform standardized output quality while freeing the team to focus on strategy.
“Raul and his team brought passion, speed and most importantly a deep understanding of our objective. From concept to a usable product in less than two months. Amazing work!”
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