Insights
Industry website benchmarks
Real diagnostic data from thousands of US small business websites. Pick an industry to see the averages, the spread, and the tech stacks they rely on.
Industry
Accounting & tax
252 sites analyzed
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Aesthetic treatments
51 sites analyzed
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Alternative medicine
36 sites analyzed
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Apartments & housing
119 sites analyzed
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Appliances
15 sites analyzed
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Appraisers
14 sites analyzed
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Law firms
263 sites analyzed
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Auto dealers
77 sites analyzed
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Auto parts & tires
26 sites analyzed
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Auto repair
143 sites analyzed
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Auto services
35 sites analyzed
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Bakery & dessert
106 sites analyzed
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Banks & credit unions
59 sites analyzed
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Bankruptcy lawyers
13 sites analyzed
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Bars & pubs
153 sites analyzed
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Barber shops
10 sites analyzed
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Beauty salons
119 sites analyzed
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Books & music
13 sites analyzed
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Breweries
15 sites analyzed
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Business consulting
43 sites analyzed
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Cabinet makers
17 sites analyzed
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Cafes & coffee shops
124 sites analyzed
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Car rental
10 sites analyzed
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Chiropractic
74 sites analyzed
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Clothing
87 sites analyzed
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Criminal lawyers
49 sites analyzed
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Delis & sandwich shops
16 sites analyzed
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Dental clinics
346 sites analyzed
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Department & discount stores
36 sites analyzed
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Dermatology
21 sites analyzed
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Early childhood
10 sites analyzed
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Electricians
21 sites analyzed
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Electronics
48 sites analyzed
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Estate planning lawyers
25 sites analyzed
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Eye care
44 sites analyzed
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Family lawyers
49 sites analyzed
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Financial advisors
88 sites analyzed
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Furniture
79 sites analyzed
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General contractors
22 sites analyzed
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General medical
224 sites analyzed
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Gift & specialty
15 sites analyzed
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Groceries & supermarkets
44 sites analyzed
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Gyms & fitness
76 sites analyzed
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Hair salons
93 sites analyzed
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Hardware & building materials
29 sites analyzed
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Home goods
20 sites analyzed
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Hospitals & urgent care
22 sites analyzed
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Hotels
21 sites analyzed
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HVAC
14 sites analyzed
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Immigration lawyers
11 sites analyzed
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Insurance
305 sites analyzed
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Interior design
11 sites analyzed
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Jewelry
68 sites analyzed
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Kitchen & bath retail
15 sites analyzed
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Manufacturers
38 sites analyzed
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Marketing & web agencies
19 sites analyzed
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Other medical specialties
32 sites analyzed
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Mental health
59 sites analyzed
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Mortgage & loans
103 sites analyzed
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Moving services
14 sites analyzed
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Music schools
10 sites analyzed
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Nail salons
38 sites analyzed
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Non-profits
29 sites analyzed
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Office space & coworking
35 sites analyzed
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Orthopedics & sports medicine
28 sites analyzed
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Personal injury lawyers
58 sites analyzed
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Pharmacies
51 sites analyzed
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Photographers
13 sites analyzed
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Physical therapy
27 sites analyzed
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Plumbers
12 sites analyzed
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Print & signs
28 sites analyzed
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Property management
74 sites analyzed
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Real estate agents
741 sites analyzed
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Asian restaurants
100 sites analyzed
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Burgers & chicken
28 sites analyzed
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Restaurants
255 sites analyzed
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Indian restaurants
10 sites analyzed
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Italian & pizza
56 sites analyzed
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Mediterranean
17 sites analyzed
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Mexican restaurants
84 sites analyzed
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Seafood restaurants
10 sites analyzed
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Steak & BBQ
23 sites analyzed
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Roofing
10 sites analyzed
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Shoe stores
39 sites analyzed
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Software companies
30 sites analyzed
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Spas & massage
160 sites analyzed
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Sporting goods
19 sites analyzed
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Tanning & tattoo
10 sites analyzed
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Tech repair
33 sites analyzed
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Thrift & consignment
10 sites analyzed
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Title companies
12 sites analyzed
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Vacation rentals
11 sites analyzed
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Veterinary
52 sites analyzed
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Video & audio production
12 sites analyzed
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Wellness & holistic health
31 sites analyzed
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Wholesale & distribution
22 sites analyzed
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Women's clothing
18 sites analyzed
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Yoga & pilates
20 sites analyzed
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The diagnostic engine is the same one we ship for product and agency clients
Want a diagnostic on your site?
Email us and we'll run the same crawl + benchmark we aggregate across every industry. No intake form, no pitch deck — results back within a business day.
Or write to hello@borahlabs.us directly. No intake form, no pitch deck.