Open dataset

Every number on our insights, directory, and technology pages comes from this dataset. Free under CC BY 4.0 — credit borahlabs.us and you can use it in your own research, articles, or client reports.

Regenerated April 19, 2026Refreshed weekly

JSON dataset

60 records

Industry benchmarks

Aggregated performance, SEO, SSL, and tech-stack averages for every industry with enough data to publish (min 10 sites).

[{"slug":"dental","sample_size":847,"performance":{"avg_performance":68,"avg_lcp":3200,...},...}]
Download borahlabs-industry-benchmarks.json →

JSON dataset

54 records

City + industry directories

Same payload, split by city. Each entry shows local averages plus a national comparison block.

[{"city":"Miami","industry_slug":"dental","sample_size":142,"national_benchmark":{...},...}]
Download borahlabs-city-directories.json →

JSON dataset

231 records

Technology benchmarks

Performance and adoption data for the platforms powering these sites (CMSs, frameworks, analytics, hosting).

[{"slug":"wordpress","sample_size":1820,"performance":{"avg_performance":62,...},"industries":[...]}]
Download borahlabs-technology-benchmarks.json →

Methodology

Each record is built from a full diagnostic crawl: Lighthouse / PageSpeed, SSL inspection, Wappalyzer-style tech detection, structured-data extraction, and social-profile discovery. We require a minimum of 10 completed diagnostics per bucket before any aggregate is published — thinner segments return a 404 on the SEO-export API so they never surface here.

Every field is an aggregate across the sample. We never expose individual business names, domains, or screenshots in this dataset.

Attribution

Use the data however you like — internal reports, blog posts, tools, pitch decks. Just credit borahlabs.us as the source with a link back.

Example citation: "Based on data from Borah Labs' US small-business website benchmarks, 2026."

Released under CC BY 4.0.