Connect Your Systems. Eliminate Manual Work.
Your team shouldn't be copying data between systems. We build integrations that sync your tools, automate handoffs, and eliminate the spreadsheet bridges holding your business together.
API integration services connect the SaaS tools, internal systems, and third-party platforms your business depends on so data moves automatically instead of through human copy-paste. The work spans direct API connections (Salesforce ↔ Stripe ↔ NetSuite, for example), custom middleware that transforms and routes data, webhook processing for event-driven workflows, and the development of new APIs for systems that don't have one yet. A typical API integration project at Borah Labs ships in 3 to 8 weeks, starts at $8,500, and includes the parts most low-code tools quietly skip: retry logic, idempotency, dead-letter queues, schema validation, observability, and a runbook your operations team can act on at 2am. We've built integrations across HubSpot, Salesforce, Shopify, Stripe, NetSuite, QuickBooks, Plaid, Twilio, Zendesk, Intercom, and dozens of vertical-specific tools — and we're the team you call when Zapier or Make finally breaks under volume.
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Who this is for
Built for teams with one of these problems.
If your situation looks like one of these three, you'll feel at home with us.
B2B services, distribution, professional services, vertical SaaS
Operations or RevOps lead at a 50-300 person SMB
Owns the tool stack — Salesforce / HubSpot, NetSuite / QuickBooks, Stripe, a CRM and a CS platform — and is constantly chasing data discrepancies between them. Wants the integrations to just work without paying a per-tool integration platform $40K/year.
B2B SaaS, fintech, vertical SaaS, marketplaces
Engineering leader at a Series-A to Series-C SaaS
Has 20+ enterprise customers asking for integrations into their stack — Salesforce, HubSpot, Slack, Workday, Okta — and a roadmap that's already booked. Needs an external team that can own integration delivery as a product line without distracting the core engineering team.
Ecommerce ops, agency operations, services with high transaction volume
Founder or COO replacing a brittle no-code automation
Has Zapier, Make, or n8n flows duct-taping the business together. Volume has grown past what those tools handle reliably and the workarounds (filters, paths, retries) have become unmaintainable. Wants a real, owned integration layer with the same business logic but production-grade reliability.
Sound familiar?
- Your team copies data between three or four different systems every day — quotes from the CRM into the ERP, contacts from marketing into sales, payouts from billing into accounting — because nothing talks to each other reliably.
- You bought great SaaS tools individually but they don't integrate, and the Zapier or Make workflow holding it all together silently breaks once a week and nobody notices until a customer complains.
- A vendor's API documentation is unreadable, the auth flow is undocumented, the rate limits aren't published, and your team can't figure out the integration after weeks of trial and error.
How we solve it
- Custom API integrations that sync data reliably between your systems with retry logic, idempotency, dead-letter queues, schema validation, and clear ownership of the source of truth for every field.
- We build middleware that orchestrates complex workflows across multiple services — Salesforce, Stripe, NetSuite, your warehouse system — and exposes a clean, versioned API for your internal teams to build on.
- Monitoring, alerting, and a single dashboard so you know within minutes if a sync fails or drifts, not days later when the finance team finds the discrepancy in a reconciliation report.
What you get
Deliverables, with sample artifacts.
Concrete outputs you can expect from this engagement — and a sample of what each one looks like.
System-to-System Integration
Direct API connections between the platforms running your business — CRM, ERP, accounting, support, marketing, billing — with explicit source-of-truth rules per field, conflict resolution, real-time or batch sync depending on the use case, and full audit logs of every record changed. We design around the messy real-world cases (deletions, deduplication, schema drift) most integrations skip.
Sample artifact
A deployed integration service running in your infra, a field-level mapping document showing where each piece of data lives, and a Datadog or Grafana dashboard with sync health, error rate, and latency.
Custom Middleware
An integration layer that sits between your tools, transforms data into a canonical schema, applies your business rules (currency conversion, tax logic, account hierarchy), and routes events to the right downstream systems. The middleware exposes a clean internal API your engineering team can build new features on instead of integrating against five vendors directly.
Sample artifact
A versioned internal API with OpenAPI documentation, a deployment in your infra (Docker, Lambda, Cloud Run — your call), and a Postman collection your team can use day one.
Webhook Processing
Event-driven integrations that react in real time to changes in any connected system — a new Stripe charge, a closed Salesforce deal, an updated Shopify order — with idempotent handlers, replay support, ordered delivery where it matters, and a dead-letter queue with one-click retry for anything that fails. We build the listener, the queue, the handlers, and the observability around them.
Sample artifact
A deployed webhook service, a queue dashboard showing in-flight, succeeded, and dead-lettered events, and a one-click replay tool for handling failures without paging engineering.
API Development
When the tool you need to connect doesn't have an API, we build one. RESTful or GraphQL endpoints over your internal systems, with auth, rate limits, versioning, OpenAPI documentation, and SDK generation for the languages your customers actually use. The kind of API your enterprise customers ask for in their security review.
Sample artifact
A deployed REST or GraphQL API, OpenAPI spec, generated client SDKs, and a developer portal with example requests and response schemas.
Tech stack
The tools we ship with.
Battle-tested, boring where it should be, modern where it earns it.
Laravel
Node.js
TypeScript
Redis
PostgreSQL
AWS Lambda
- REST
GraphQL
Process
Week by week — what shipping looks like.
A typical engagement, end to end. Concrete deliverables every milestone.
Week 1
Discovery & contract design
- Map every system in the integration scope, what data each one owns, and the source of truth per field.
- Document auth, rate limits, webhook capabilities, and pagination behavior for each external API — including the parts the vendor's docs leave out.
- Design the canonical data schema and the transformation layer between each system and that schema.
- Lock SLAs: latency targets, retry policy, what happens when a sync fails permanently.
Weeks 2-3
Build the integration layer
- Implement the connectors with retry logic, idempotency, schema validation, and structured logging.
- Stand up the middleware, queues, and dead-letter handling on the infra of your choice (your AWS, your GCP, our managed environment).
- Wire up webhook listeners with replay support and ordered delivery where the business requires it.
- Backfill historical data into the canonical layer with a documented procedure for re-running it.
Week 4
Observability & runbooks
- Build the dashboards: sync health by integration, error rate, latency p95/p99, queue depth, dead-letter count.
- Configure alerting via your existing Slack / PagerDuty / Datadog setup. Alerts fire on patterns that matter, not on every transient blip.
- Write the runbook: what each alert means, how to triage, how to replay failed events, escalation path.
- Run a chaos drill — disconnect one of the source systems and confirm the integration recovers cleanly.
Weeks 5-6
Cutover & handoff
- Run the new integration in shadow mode alongside the existing process for a week, comparing outputs.
- Cut over once the shadow run shows zero discrepancy. Decommission the old Zapier / scripts / manual process.
- Hand off the runbook, the dashboards, and an internal training session for the team that owns operations day-to-day.
- 30-day post-launch support included; optional retainer covers ongoing schema changes and new vendor versions.
Featured plan · One-time
Launch4 weeks
Recommended starting point for connect your systems. eliminate manual work.. Projects from $8,500.
- 5 custom pages
- Mobile-first responsive design
- Basic SEO setup
- CMS integration
- 2 revision rounds
- 4 weeks delivery
Choosing a stack
When to pick what — and when to skip it.
The honest version. Real trade-offs, not marketing slideware.
REST vs GraphQL for new APIs
See RLC Solutions →When to use
REST when consumers are diverse, when the API will be cached at the edge (CDN, gateway), or when most clients want a small slice of resource data. Operationally simpler, every tool understands it, and HTTP semantics map cleanly to your domain.
When to avoid
If your API is consumed by a single first-party frontend that pulls deeply nested data, GraphQL's request-shaping wins on round-trip count and developer ergonomics. Don't ship GraphQL just because it's modern — only when the consumption pattern actually justifies it.
Custom integration vs Zapier / Make
When to use
Zapier or Make are the right call for low-volume, low-business-criticality, low-data-transformation flows where downtime costs you nothing and a hobbyist can fix it. Onboarding a new lead into a Slack channel is fine.
When to avoid
Once volume passes ~50K events/month, once a failure costs revenue, once you need data transformation more complex than basic field mapping, or once compliance asks who has access — switch to custom. The total cost is lower and the operational risk drops dramatically.
Polling vs webhooks
When to use
Webhooks for event-driven workflows where latency matters — order placed, payment failed, support ticket opened. Real-time, lower load, lower cost.
When to avoid
When the source system's webhooks are unreliable (no replay, no ordering, no signing), polling is sometimes the safer call. We commonly use webhooks plus a hourly reconciliation poll as a belt-and-braces strategy.
Lambda / Cloud Run vs always-on services
See Workwize →When to use
Serverless (AWS Lambda, Cloud Run, Cloudflare Workers) for spiky webhook traffic and infrequent batch jobs. You pay only for execution and you scale to zero between events.
When to avoid
For high sustained throughput, anything needing local state, or workloads with very chatty downstream calls, an always-on service on ECS or a Kubernetes cluster is cheaper and more predictable. Cold starts also stop being acceptable past a certain SLA.
Real shipped work
Production case studies, not pitch decks.
Two engagements that mirror the kind of work you'd hand us.

SaaS / IT Hardware Management
Workwize
How an embedded Borah developer built the supplier sync engine that took delivery SLA from 25% to 80% for an IT hardware platform operating in 100+ countries.
Read the case study →
Gift Cards
RLC Solutions
How we became the technical team behind a European gift card company for 4+ years - rewriting a legacy platform into a multi-tenant SaaS ecosystem processing millions in transactions.
Read the case study →FAQ
Common questions
Everything you need to know about our connect your systems. eliminate manual work. services.
If it has an API, we can integrate with it. We've shipped production integrations against Salesforce, HubSpot, Stripe, Shopify, NetSuite, QuickBooks, Slack, Twilio, Plaid, Zendesk, Intercom, Workday, Okta, Snowflake, BigQuery, and dozens of niche industry tools. We've also reverse-engineered integrations into legacy systems with no public API when there was no other option.
We implement queuing, exponential backoff with jitter, request batching where the API supports it, and a per-vendor token-bucket rate limiter so you stay safely under the published limits. We also instrument the limit usage so you can see how close you're running to the ceiling — and we get ahead of it before it bites you in production.
Every integration we build includes structured retries with exponential backoff, a dead-letter queue for anything that exceeds the retry budget, alerts to your Slack or PagerDuty within minutes of a failure pattern emerging, and a one-click replay tool for the ops team. Failed events are never silently dropped — they're queued, logged, and visible in the dashboard until they're resolved.
Those tools are great for early-stage, low-volume, low-criticality automations and we recommend them often for that case. The honest break-points: you should switch to custom integration when monthly event volume crosses ~50K, when a failure costs real revenue or trust, when you need data transformation beyond basic field mapping, when compliance asks who has access to customer data flowing through it, or when you've hit the limits of the tool's filtering and conditional logic. The total cost of ownership is usually lower past those thresholds.
OAuth 2.0 where the vendor supports it (with token refresh handled), API keys stored in your secrets manager (AWS Secrets Manager, GCP Secret Manager, HashiCorp Vault, or your existing solution), short-lived service tokens for service-to-service auth, and per-environment credential rotation procedures. We never check secrets into the repo, never email them, and we hand off rotation playbooks at the end of every engagement.
Yes. Most engagements include a one-time backfill of historical data from the source system into the canonical layer, with a documented procedure for re-running it (because you'll need to). We design backfills to be idempotent so re-running doesn't double-write, and we run them in dry-mode against staging before touching production.
Yes — and this is where most integrations fail. Two-way sync needs explicit conflict resolution (last-write-wins, source-of-truth-per-field, or human-in-the-loop), loop prevention (so an update in System A doesn't bounce back from System B and overwrite itself), and careful handling of deletes. We design the conflict-resolution rules with you in week one, document them, and build the integration to enforce them rather than hoping nothing collides.
A single point-to-point integration with one source and one destination ships in 3-4 weeks. A middleware layer connecting four to six systems takes 6-8 weeks. A new API for a system that didn't have one before runs 6-10 weeks depending on the complexity of the underlying domain. We commit to dates during scoping and ship to them.
Yours, by default. We work in your AWS, GCP, or Azure account so the running infrastructure is yours from day one — no lock-in, no migration when the engagement ends. If you don't have a cloud account yet we can stand up a dedicated one and hand it over, or run the integration in our managed environment temporarily while yours is provisioned.
Vendors deprecate endpoints, change response shapes, and rotate auth schemes more often than they tell you about. We subscribe to the changelog of every vendor API in scope, run a contract test daily that hits a sample of endpoints to catch silent shape changes, and design the integration so vendor-specific code is isolated to a thin adapter layer — meaning a vendor migration is usually a one-file change, not a full rebuild. Retainer clients get adapter updates as part of monthly maintenance.
That's one of the most common shapes of engagement. We start by reverse-engineering the existing flows — every Zap or scenario, every filter, every conditional path, every variable — and document them as a unified spec. We then rebuild the logic on a real integration layer, run both side-by-side in shadow mode for a week to confirm parity, and only cut over once the comparison shows zero behavioral drift. The Zapier subscription gets cancelled at the end and the savings often pay back the project in under a year.
Ready to ship connect your systems. eliminate manual work.?
Tell us what you need. We will scope it, price it, and give you a timeline - all before you commit to anything.
No commitment. No sales pitch. Just a clear plan.