PaaS
Amazon Web Services website performance
Average page takes 12.5s to render its main content — 10.0s over Google's passing threshold.
At a glance
Average scores across 250 Amazon Web Services sites
Core Web Vitals
How Amazon Web Services sites perform in the real world
Avg. LCP
Google's Good: < 2.5s
Avg. FCP
Good: < 1.8s
Avg. CLS
Good: < 0.1
Avg. TTFB
Good: < 0.8s
Performance spread
How Amazon Web Services sites cluster on page speed
PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.
- Critical0–4948.8%
- Needs work50–6932.0%
- Decent70–8913.2%
- Good90–1006.0%
Long tail: 49% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.
Adoption by industry
Where Amazon Web Services shows up most
Top industries running this stack, based on the diagnostic sample.
Quick wins
The fixes that would move most Amazon Web Services sites forward
Ranked by how often we saw each issue across 250 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.
- 01
2 broken links
Found on 48.8% of sitesSecuritymedium impact - 02
Main content takes too long to appear
Found on 46.4% of sitesSpeedhigh impact - 03
No sitemap found
Found on 39.2% of sitesSEOhigh impact - 04
1 pages share the same title
Found on 35.6% of sitesSEOmedium impact - 05
No robots.txt found
Found on 22.8% of sitesSEOhigh impact
FAQ
Common questions
How we fix it
Web Boost — we fix the gaps we just showed you, every month
The diagnostic above tells you what's broken on Amazon Web Services websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.
Speed + Core Web Vitals
Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.
On-page SEO + structured data
Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.
Conversion rate + mobile UX
CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.
The diagnostic engine is the same one we ship for product and agency clients
Is Amazon Web Services working for your site?
Email us and we'll run a diagnostic comparing your performance to the Amazon Web Services sample above. No intake form, results back within a business day.
Or write to hello@borahlabs.us directly. No intake form, no pitch deck.