How many Google Sign-in websites did you analyze?

12 sites using Google Sign-in. Each one ran the full diagnostic — PageSpeed, SEO checks, SSL verification, and full tech-stack detection.

Is Google Sign-in fast?

Google Sign-in sites in our sample average 46/100 on Google PageSpeed with an LCP of 15.4s. Performance depends more on how the site is configured than on the platform itself — we see fast and slow Google Sign-in sites in every industry we track.

What industries use Google Sign-in the most?

Google Sign-in is most common in accounting & tax (2 sites in our sample). Full breakdown is in the Adoption by industry section above.

How do I know if Google Sign-in is right for my website?

Run the free audit on this page. You'll get your own site's performance scored against the Google Sign-in benchmark, so you can see whether your current stack is costing you speed or SEO rankings.

Authentication

Google Sign-in website performance

Average page takes 15.4s to render its main content — 12.9s over Google's passing threshold.

Data as of April 202612 sites analyzed

Key findings

What the data says about Google Sign-in sites

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

01
Average page takes 15.4s to render its main content — 12.9s over Google's passing threshold.
02
Average Google PageSpeed score is 46/100 — well below the 50 passing bar.

At a glance

Average scores across 12 Google Sign-in sites

Performance

SEO

Accessibility

Core Web Vitals

How Google Sign-in sites perform in the real world

Avg. LCP

15.4s

Google's Good: < 2.5s

Avg. FCP

6.7s

Good: < 1.8s

Avg. CLS

0.024

Good: < 0.1

Avg. TTFB

0.1s

Good: < 0.8s

Performance spread

How Google Sign-in sites cluster on page speed

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

Critical0–49
58.3%
Needs work50–69
33.3%
Decent70–89
8.3%
Good90–100
0.0%

Long tail: 58% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.

Adoption by industry

Where Google Sign-in shows up most

Top industries running this stack, based on the diagnostic sample.

Quick wins

The fixes that would move most Google Sign-in sites forward

Ranked by how often we saw each issue across 12 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

01
Main content takes too long to appear
Found on 58.3% of sitesSpeedhigh impact
02
1 pages share the same title
Found on 41.7% of sitesSEOmedium impact
03
2 broken links
Found on 33.3% of sitesSecuritymedium impact
04
No sitemap found
Found on 33.3% of sitesSEOhigh impact
05
No robots.txt found
Found on 33.3% of sitesSEOhigh impact

FAQ

Common questions

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Google Sign-in websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

Plans from

$497/mo

See how Web Boost works →

Speed + Core Web Vitals
Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.
On-page SEO + structured data
Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.
Conversion rate + mobile UX
CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

Is Google Sign-in working for your site?

Email us and we'll run a diagnostic comparing your performance to the Google Sign-in sample above. No intake form, results back within a business day.

Email us for a diagnosis

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.