How many HSTS websites did you analyze?

1,738 sites using HSTS. Each one ran the full diagnostic — PageSpeed, SEO checks, SSL verification, and full tech-stack detection.

HSTS sites in our sample average 55/100 on Google PageSpeed with an LCP of 12.0s. Performance depends more on how the site is configured than on the platform itself — we see fast and slow HSTS sites in every industry we track.

What industries use HSTS the most?

HSTS is most common in real estate agents (102 sites in our sample). Full breakdown is in the Adoption by industry section above.

How do I know if HSTS is right for my website?

Run the free audit on this page. You'll get your own site's performance scored against the HSTS benchmark, so you can see whether your current stack is costing you speed or SEO rankings.

Security

HSTS website performance

Average page takes 12.0s to render its main content — 9.5s over Google's passing threshold.

Data as of April 20261,738 sites analyzed

At a glance

Average scores across 1,738 HSTS sites

Performance

SEO

Accessibility

Core Web Vitals

How HSTS sites perform in the real world

Avg. LCP

12.0s

Google's Good: < 2.5s

Avg. FCP

4.5s

Good: < 1.8s

Avg. CLS

0.09

Good: < 0.1

Avg. TTFB

0.1s

Good: < 0.8s

Performance spread

How HSTS sites cluster on page speed

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

Critical0–49
37.9%
Needs work50–69
40.2%
Decent70–89
16.6%
Good90–100
5.3%

Heavy on the slow side: 78% of sites score below 70. Speed is the differentiator most of this market hasn't invested in yet.

Adoption by industry

Where HSTS shows up most

Top industries running this stack, based on the diagnostic sample.

Quick wins

The fixes that would move most HSTS sites forward

Ranked by how often we saw each issue across 1,738 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

01
3123 broken links
Found on 47.4% of sitesSecuritymedium impact
02
Main content takes too long to appear
Found on 47.2% of sitesSpeedhigh impact
03
1 pages share the same title
Found on 44% of sitesSEOmedium impact
04
No sitemap found
Found on 28.5% of sitesSEOhigh impact
05
No robots.txt found
Found on 11% of sitesSEOhigh impact

FAQ

Common questions

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on HSTS websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

Plans from

$497/mo

See how Web Boost works →

Speed + Core Web Vitals
Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.
On-page SEO + structured data
Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.
Conversion rate + mobile UX
CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

Is HSTS working for your site?

Email us and we'll run a diagnostic comparing your performance to the HSTS sample above. No intake form, results back within a business day.

Email us for a diagnosis

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.