CDN

Average page takes 14.7s to render its main content — 12.2s over Google's passing threshold.

Data as of May 202692 sites analyzed

Key findings

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

  1. 01

    Average page takes 14.7s to render its main content — 12.2s over Google's passing threshold.

  2. 02

    Layout shift averages 0.27 — visitors click the wrong things on these sites 3x more than Google considers acceptable.

  3. 03

    Average Google PageSpeed score is 37/100 — well below the 50 passing bar.

At a glance

Performance
SEO
Accessibility

Core Web Vitals

Avg. LCP

14.7s

Google's Good: < 2.5s

Avg. FCP

4.3s

Good: < 1.8s

Avg. CLS

0.269

Good: < 0.1

Avg. TTFB

0.2s

Good: < 0.8s

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

  • Critical049
    69.8%
  • Needs work5069
    23.3%
  • Decent7089
    4.7%
  • Good90100
    2.3%

Long tail: 70% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.

Adoption by industry

Top industries running this stack, based on the diagnostic sample.

Quick wins

Ranked by how often we saw each issue across 92 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    Main content takes too long to appear

    Found on 35.9% of sitesSpeedhigh impact
  2. 02

    No sitemap found

    Found on 33.7% of sitesSEOhigh impact
  3. 03

    No robots.txt found

    Found on 21.7% of sitesSEOhigh impact
  4. 04

    1 broken links

    Found on 20.7% of sitesSecuritymedium impact
  5. 05

    1 pages share the same title

    Found on 20.7% of sitesSEOmedium impact

FAQ

92 sites using Imperva. Each one ran the full diagnostic — PageSpeed, SEO checks, SSL verification, and full tech-stack detection.

Imperva sites in our sample average 37/100 on Google PageSpeed with an LCP of 14.7s. Performance depends more on how the site is configured than on the platform itself — we see fast and slow Imperva sites in every industry we track.

Imperva is most common in insurance (8 sites in our sample). Full breakdown is in the Adoption by industry section above.

Run the free audit on this page. You'll get your own site's performance scored against the Imperva benchmark, so you can see whether your current stack is costing you speed or SEO rankings.

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Imperva websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Is Imperva working for your site?

Email us and we'll run a diagnostic comparing your performance to the Imperva sample above. No intake form, results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.