CDN

Average page takes 13.9s to render its main content — 11.4s over Google's passing threshold.

Data as of April 202642 sites analyzed

Key findings

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

  1. 01

    Average page takes 13.9s to render its main content — 11.4s over Google's passing threshold.

  2. 02

    Average Google PageSpeed score is 43/100 — well below the 50 passing bar.

At a glance

Performance
SEO
Accessibility

Core Web Vitals

Avg. LCP

13.9s

Google's Good: < 2.5s

Avg. FCP

4.9s

Good: < 1.8s

Avg. CLS

0.193

Good: < 0.1

Avg. TTFB

0.2s

Good: < 0.8s

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

  • Critical049
    60.9%
  • Needs work5069
    30.4%
  • Decent7089
    4.3%
  • Good90100
    4.3%

Long tail: 61% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.

Adoption by industry

Top industries running this stack, based on the diagnostic sample.

Quick wins

Ranked by how often we saw each issue across 42 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    Main content takes too long to appear

    Found on 26.2% of sitesSpeedhigh impact
  2. 02

    No sitemap found

    Found on 23.8% of sitesSEOhigh impact
  3. 03

    No robots.txt found

    Found on 16.7% of sitesSEOhigh impact
  4. 04

    6 pages share the same title

    Found on 14.3% of sitesSEOmedium impact
  5. 05

    58 broken links

    Found on 9.5% of sitesSecuritymedium impact

FAQ

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Imperva websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Is Imperva working for your site?

Email us and we'll run a diagnostic comparing your performance to the Imperva sample above. No intake form, results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.