Advertising

Average page takes 18.3s to render its main content — 15.8s over Google's passing threshold.

Data as of May 202619 sites analyzed

Key findings

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

  1. 01

    Average page takes 18.3s to render its main content — 15.8s over Google's passing threshold.

  2. 02

    Average Google PageSpeed score is 37/100 — well below the 50 passing bar.

At a glance

Performance
SEO
Accessibility

Core Web Vitals

Avg. LCP

18.3s

Google's Good: < 2.5s

Avg. FCP

5.2s

Good: < 1.8s

Avg. CLS

0.116

Good: < 0.1

Avg. TTFB

0.1s

Good: < 0.8s

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

  • Critical049
    84.2%
  • Needs work5069
    10.5%
  • Decent7089
    5.3%
  • Good90100
    0.0%

Long tail: 84% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.

Adoption by industry

Top industries running this stack, based on the diagnostic sample.

Quick wins

Ranked by how often we saw each issue across 19 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    339 broken links

    Found on 84.2% of sitesSecuritymedium impact
  2. 02

    Main content takes too long to appear

    Found on 78.9% of sitesSpeedhigh impact
  3. 03

    1 pages share the same title

    Found on 63.2% of sitesSEOmedium impact
  4. 04

    No sitemap found

    Found on 26.3% of sitesSEOhigh impact
  5. 05

    Certificate expires in 17 days

    Found on 21.1% of sitesSecuritymedium impact

FAQ

19 sites using Nextdoor Ads. Each one ran the full diagnostic — PageSpeed, SEO checks, SSL verification, and full tech-stack detection.

Nextdoor Ads sites in our sample average 37/100 on Google PageSpeed with an LCP of 18.3s. Performance depends more on how the site is configured than on the platform itself — we see fast and slow Nextdoor Ads sites in every industry we track.

Nextdoor Ads is most common in banks & credit unions (2 sites in our sample). Full breakdown is in the Adoption by industry section above.

Run the free audit on this page. You'll get your own site's performance scored against the Nextdoor Ads benchmark, so you can see whether your current stack is costing you speed or SEO rankings.

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Nextdoor Ads websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Is Nextdoor Ads working for your site?

Email us and we'll run a diagnostic comparing your performance to the Nextdoor Ads sample above. No intake form, results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.