Analytics

Average page takes 12.7s to render its main content — 10.2s over Google's passing threshold.

Data as of April 2026230 sites analyzed

At a glance

Performance
SEO
Accessibility

Core Web Vitals

Avg. LCP

12.7s

Google's Good: < 2.5s

Avg. FCP

4.2s

Good: < 1.8s

Avg. CLS

0.101

Good: < 0.1

Avg. TTFB

0.1s

Good: < 0.8s

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

  • Critical049
    33.6%
  • Needs work5069
    51.7%
  • Decent7089
    12.1%
  • Good90100
    2.6%

Heavy on the slow side: 85% of sites score below 70. Speed is the differentiator most of this market hasn't invested in yet.

Adoption by industry

Top industries running this stack, based on the diagnostic sample.

Quick wins

Ranked by how often we saw each issue across 230 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    Main content takes too long to appear

    Found on 52.6% of sitesSpeedhigh impact
  2. 02

    14 broken links

    Found on 51.3% of sitesSecuritymedium impact
  3. 03

    1 pages share the same title

    Found on 47.4% of sitesSEOmedium impact
  4. 04

    No sitemap found

    Found on 36.1% of sitesSEOhigh impact
  5. 05

    No robots.txt found

    Found on 13.5% of sitesSEOhigh impact

FAQ

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Site Kit websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Is Site Kit working for your site?

Email us and we'll run a diagnostic comparing your performance to the Site Kit sample above. No intake form, results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.