WordPress plugins

Average page takes 12.7s to render its main content — 10.2s over Google's passing threshold.

Data as of May 202623 sites analyzed

Key findings

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

  1. 01

    Average page takes 12.7s to render its main content — 10.2s over Google's passing threshold.

  2. 02

    Layout shift averages 0.29 — visitors click the wrong things on these sites 3x more than Google considers acceptable.

  3. 03

    Average Google PageSpeed score is 46/100 — well below the 50 passing bar.

At a glance

Performance
SEO
Accessibility

Core Web Vitals

Avg. LCP

12.7s

Google's Good: < 2.5s

Avg. FCP

4.0s

Good: < 1.8s

Avg. CLS

0.287

Good: < 0.1

Avg. TTFB

0.1s

Good: < 0.8s

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

  • Critical049
    70.8%
  • Needs work5069
    8.3%
  • Decent7089
    16.7%
  • Good90100
    4.2%

Long tail: 71% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.

Adoption by industry

Top industries running this stack, based on the diagnostic sample.

Quick wins

Ranked by how often we saw each issue across 23 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    Main content takes too long to appear

    Found on 82.6% of sitesSpeedhigh impact
  2. 02

    No sitemap found

    Found on 65.2% of sitesSEOhigh impact
  3. 03

    Elements shift while the page loads

    Found on 34.8% of sitesSpeedhigh impact
  4. 04

    No robots.txt found

    Found on 30.4% of sitesSEOhigh impact
  5. 05

    Certificate expires in 13 days

    Found on 13% of sitesSecuritymedium impact

FAQ

23 sites using UltimatelySocial. Each one ran the full diagnostic — PageSpeed, SEO checks, SSL verification, and full tech-stack detection.

UltimatelySocial sites in our sample average 46/100 on Google PageSpeed with an LCP of 12.7s. Performance depends more on how the site is configured than on the platform itself — we see fast and slow UltimatelySocial sites in every industry we track.

UltimatelySocial is most common in law firms (3 sites in our sample). Full breakdown is in the Adoption by industry section above.

Run the free audit on this page. You'll get your own site's performance scored against the UltimatelySocial benchmark, so you can see whether your current stack is costing you speed or SEO rankings.

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on UltimatelySocial websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Is UltimatelySocial working for your site?

Email us and we'll run a diagnostic comparing your performance to the UltimatelySocial sample above. No intake form, results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.