Analytics

Average page takes 8.6s to render its main content — 6.1s over Google's passing threshold.

Data as of May 202611 sites analyzed

At a glance

Performance
SEO
Accessibility

Core Web Vitals

Avg. LCP

8.6s

Google's Good: < 2.5s

Avg. FCP

2.9s

Good: < 1.8s

Avg. CLS

0.003

Good: < 0.1

Avg. TTFB

0.1s

Good: < 0.8s

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

  • Critical049
    27.3%
  • Needs work5069
    9.1%
  • Decent7089
    45.5%
  • Good90100
    18.2%

Mostly healthy: 64% of sites score 70+. Speed is table-stakes in this market — you can't win on it, you can only avoid losing.

Adoption by industry

Top industries running this stack, based on the diagnostic sample.

Quick wins

Ranked by how often we saw each issue across 11 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    1 pages share the same title

    Found on 90.9% of sitesSEOmedium impact
  2. 02

    Main content takes too long to appear

    Found on 72.7% of sitesSpeedhigh impact
  3. 03

    19 broken links

    Found on 63.6% of sitesSecuritymedium impact
  4. 04

    Certificate expires in 14 days

    Found on 27.3% of sitesSecuritymedium impact
  5. 05

    No robots.txt found

    Found on 18.2% of sitesSEOhigh impact

FAQ

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Vercel Speed Insights websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Is Vercel Speed Insights working for your site?

Email us and we'll run a diagnostic comparing your performance to the Vercel Speed Insights sample above. No intake form, results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.