Translation
WPML website performance
Average page takes 11.3s to render its main content — 8.8s over Google's passing threshold.
At a glance
Average scores across 67 WPML sites
Core Web Vitals
How WPML sites perform in the real world
Avg. LCP
Google's Good: < 2.5s
Avg. FCP
Good: < 1.8s
Avg. CLS
Good: < 0.1
Avg. TTFB
Good: < 0.8s
Performance spread
How WPML sites cluster on page speed
PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.
- Critical0–4942.4%
- Needs work50–6935.6%
- Decent70–8915.3%
- Good90–1006.8%
Long tail: 42% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.
Adoption by industry
Where WPML shows up most
Top industries running this stack, based on the diagnostic sample.
Quick wins
The fixes that would move most WPML sites forward
Ranked by how often we saw each issue across 67 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.
- 01
Main content takes too long to appear
Found on 68.7% of sitesSpeedhigh impact - 02
1 pages share the same title
Found on 67.2% of sitesSEOmedium impact - 03
325 broken links
Found on 61.2% of sitesSecuritymedium impact - 04
No sitemap found
Found on 56.7% of sitesSEOhigh impact - 05
No robots.txt found
Found on 22.4% of sitesSEOhigh impact
FAQ
Common questions
67 sites using WPML. Each one ran the full diagnostic — PageSpeed, SEO checks, SSL verification, and full tech-stack detection.
WPML sites in our sample average 54/100 on Google PageSpeed with an LCP of 11.3s. Performance depends more on how the site is configured than on the platform itself — we see fast and slow WPML sites in every industry we track.
WPML is most common in insurance (15 sites in our sample). Full breakdown is in the Adoption by industry section above.
Run the free audit on this page. You'll get your own site's performance scored against the WPML benchmark, so you can see whether your current stack is costing you speed or SEO rankings.
How we fix it
Web Boost — we fix the gaps we just showed you, every month
The diagnostic above tells you what's broken on WPML websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.
Speed + Core Web Vitals
Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.
On-page SEO + structured data
Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.
Conversion rate + mobile UX
CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.
The diagnostic engine is the same one we ship for product and agency clients
Is WPML working for your site?
Email us and we'll run a diagnostic comparing your performance to the WPML sample above. No intake form, results back within a business day.
Or write to hello@borahlabs.us directly. No intake form, no pitch deck.