How many WPML websites did you analyze?

14 sites using WPML. Each one ran the full diagnostic — PageSpeed, SEO checks, SSL verification, and full tech-stack detection.

WPML sites in our sample average 56/100 on Google PageSpeed with an LCP of 14.6s. Performance depends more on how the site is configured than on the platform itself — we see fast and slow WPML sites in every industry we track.

What industries use WPML the most?

WPML is most common in dental clinics (2 sites in our sample). Full breakdown is in the Adoption by industry section above.

How do I know if WPML is right for my website?

Run the free audit on this page. You'll get your own site's performance scored against the WPML benchmark, so you can see whether your current stack is costing you speed or SEO rankings.

Translation

WPML website performance

Average page takes 14.6s to render its main content — 12.1s over Google's passing threshold.

Data as of April 202614 sites analyzed

At a glance

Average scores across 14 WPML sites

Performance

SEO

Accessibility

Core Web Vitals

How WPML sites perform in the real world

Avg. LCP

14.6s

Google's Good: < 2.5s

Avg. FCP

4.1s

Good: < 1.8s

Avg. CLS

0.092

Good: < 0.1

Avg. TTFB

0.0s

Good: < 0.8s

Performance spread

How WPML sites cluster on page speed

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

Critical0–49
28.6%
Needs work50–69
57.1%
Decent70–89
0.0%
Good90–100
14.3%

Heavy on the slow side: 86% of sites score below 70. Speed is the differentiator most of this market hasn't invested in yet.

Adoption by industry

Where WPML shows up most

Top industries running this stack, based on the diagnostic sample.

Quick wins

The fixes that would move most WPML sites forward

Ranked by how often we saw each issue across 14 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

01
6 pages share the same title
Found on 64.3% of sitesSEOmedium impact
02
152 broken links
Found on 64.3% of sitesSecuritymedium impact
03
No sitemap found
Found on 57.1% of sitesSEOhigh impact
04
Main content takes too long to appear
Found on 57.1% of sitesSpeedhigh impact
05
No robots.txt found
Found on 42.9% of sitesSEOhigh impact

FAQ

Common questions

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on WPML websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

Plans from

$497/mo

See how Web Boost works →

Speed + Core Web Vitals
Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.
On-page SEO + structured data
Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.
Conversion rate + mobile UX
CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

Is WPML working for your site?

Email us and we'll run a diagnostic comparing your performance to the WPML sample above. No intake form, results back within a business day.

Email us for a diagnosis

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.