Eagle · Financial advisors

40% of these sites are still flagged "Not secure" by Chrome — the single cheapest fix in the report.

Data as of May 202610 sites analyzed

Key findings

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

  1. 01

    40% of these sites are still flagged "Not secure" by Chrome — the single cheapest fix in the report.

  2. 02

    Average page takes 9.4s to render its main content — 6.9s over Google's passing threshold.

At a glance

Averages across the full sample. Google's thresholds shown as the white marker on each bar.

Performance
SEO
Accessibility

Core Web Vitals

The four metrics Google uses to rank pages. Lower is better for all of them.

Largest Contentful Paint9.43svs 2.50s
First Contentful Paint3.56svs 1.80s
Cumulative Layout Shift0.12vs 0.10
Time to First Byte0.03svs 0.80s

Local vs national

A head-to-head on every metric Google measures. Green is better than the national average, purple is worse.

MetricLocalUS averageGap
Performance score5554+0.9
SEO score8787+0.8
Largest Contentful Paint9.4s10.9s-1.46s
Cumulative Layout Shift0.120.15-0.03
Time to First Byte0.0s0.1s-0.03

Security

No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.

Sites with SSL

Weak
60%

6 secure, 4 without

Sites without SSL

Exposed
4

Each of these loses visitors at the browser warning

Technology landscape

Top platforms, CMSs, and analytics tools detected across the sample.

Social presence

Share of sites that link out to each platform from their homepage footer or header.

With any social

70%

At least one platform linked

linkedin

60%

6 sites linking out

facebook

40%

4 sites linking out

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

LocalUS average
  • Critical049
    40.0%vs 44.1% us average
  • Needs work5069
    40.0%vs 37.6% us average
  • Decent7089
    10.0%vs 5.4% us average
  • Good90100
    10.0%vs 12.9% us average

Long tail: 40% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.

Tech stack divergence

Where the local tech stack over- or under-indexes against the national benchmark. Big gaps often signal a local builder's preference — or an opportunity if you're choosing a platform.

TechnologyEagle financial advisorsUS averageGap
Google AnalyticsAnalytics80.0%44.6%+35.4 pts
jQueryJavaScript libraries60.0%50.0%+10 pts
MySQLDatabases30.0%37.0%-7 pts
HSTSSecurity40.0%34.8%+5.2 pts
HTTP/3Miscellaneous30.0%34.8%-4.8 pts
CloudflareCDN50.0%47.8%+2.2 pts
jQuery MigrateJavaScript libraries30.0%28.3%+1.7 pts
WordPressBlogs30.0%31.5%-1.5 pts

SEO health

Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.

Viewport meta

Strong
100%

Sites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.

Meta description

Mixed
50%

Sites with a populated meta description — the text Google shows in search results.

Canonical tag

Strong
90%

Sites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.

Open Graph tags

Strong
80%

Sites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.

Structured data

Mixed
70%

Sites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).

Quick wins

Ranked by how often we saw each issue across 10 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    1 pages share the same title

    Found on 80% of sitesSEOmedium impact
  2. 02

    Main content takes too long to appear

    Found on 80% of sitesSpeedhigh impact
  3. 03

    No robots.txt found

    Found on 40% of sitesSEOhigh impact
  4. 04

    No valid SSL certificate

    Found on 40% of sitesSecuritymedium impact
  5. 05

    HTTPS not detected

    Found on 40% of sitesSecuritymedium impact

FAQ

Nearby markets

The same diagnostic, different market. Benchmark your numbers against cities with comparable sample sizes.

Related industries

Readers who compare financial advisors usually care about these next. Same methodology, different vertical.

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Eagle financial advisors. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Want a diagnostic on your Eagle site?

Email us and we'll benchmark it against the other 10 financial advisors in Eagle we've already analyzed. Results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.