Eagle · Real estate agents

Average page takes 11.2s to render its main content — 8.7s over Google's passing threshold.

Data as of May 202656 sites analyzed

Key findings

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

  1. 01

    Average page takes 11.2s to render its main content — 8.7s over Google's passing threshold.

  2. 02

    Average Google PageSpeed score is 47/100 — well below the 50 passing bar.

At a glance

Averages across the full sample. Google's thresholds shown as the white marker on each bar.

Performance
SEO
Accessibility

Core Web Vitals

The four metrics Google uses to rank pages. Lower is better for all of them.

Largest Contentful Paint11.2svs 2.50s
First Contentful Paint4.27svs 1.80s
Cumulative Layout Shift0.12vs 0.10
Time to First Byte0.08svs 0.80s

Local vs national

A head-to-head on every metric Google measures. Green is better than the national average, purple is worse.

MetricLocalUS averageGap
Performance score4751-4 pts
SEO score8786+0.5
Largest Contentful Paint11.2s11.7s-0.48s
Cumulative Layout Shift0.120.06+0.06
Time to First Byte0.1s0.1s0

Security

No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.

Sites with SSL

Average
85.7%

48 secure, 8 without

Sites without SSL

Exposed
8

Each of these loses visitors at the browser warning

Technology landscape

Top platforms, CMSs, and analytics tools detected across the sample.

Social presence

Share of sites that link out to each platform from their homepage footer or header.

With any social

51.8%

At least one platform linked

facebook

44.6%

25 sites linking out

instagram

42.9%

24 sites linking out

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

LocalUS average
  • Critical049
    57.1%vs 49.1% us average
  • Needs work5069
    26.8%vs 28.8% us average
  • Decent7089
    8.9%vs 13.5% us average
  • Good90100
    7.1%vs 8.5% us average

Long tail: 57% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.

Tech stack divergence

Where the local tech stack over- or under-indexes against the national benchmark. Big gaps often signal a local builder's preference — or an opportunity if you're choosing a platform.

TechnologyEagle real estate agentsUS averageGap
Amazon Web ServicesPaaS33.9%0.0%+33.9 pts
HSTS0.0%32.3%-32.3 pts
reCAPTCHA0.0%24.1%-24.1 pts
Nginx0.0%23.6%-23.6 pts
Apache HTTP ServerWeb servers23.2%0.0%+23.2 pts
Facebook PixelAnalytics21.4%0.0%+21.4 pts
PHPProgramming languages26.8%33.4%-6.6 pts
MySQLDatabases25.0%29.6%-4.6 pts

SEO health

Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.

Viewport meta

Strong
85.7%

Sites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.

Meta description

Mixed
50%

Sites with a populated meta description — the text Google shows in search results.

Canonical tag

Mixed
50%

Sites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.

Open Graph tags

Mixed
51.8%

Sites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.

Structured data

Weak
32.1%

Sites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).

Quick wins

Ranked by how often we saw each issue across 56 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    Main content takes too long to appear

    Found on 82.1% of sitesSpeedhigh impact
  2. 02

    6 pages share the same title

    Found on 53.6% of sitesSEOmedium impact
  3. 03

    No sitemap found

    Found on 48.2% of sitesSEOhigh impact
  4. 04

    53 broken links

    Found on 35.7% of sitesSecuritymedium impact
  5. 05

    No robots.txt found

    Found on 30.4% of sitesSEOhigh impact

FAQ

Nearby markets

The same diagnostic, different market. Benchmark your numbers against cities with comparable sample sizes.

Related industries

Readers who compare real estate agents usually care about these next. Same methodology, different vertical.

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Eagle real estate agents. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Want a diagnostic on your Eagle site?

Email us and we'll benchmark it against the other 56 real estate agents in Eagle we've already analyzed. Results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.