Phoenix · Accounting & tax

22.1% of these sites are still flagged "Not secure" by Chrome — the single cheapest fix in the report.

Data as of May 202667 sites analyzed
Dataset

Get the Phoenix accounting & tax dataset

67 accounting & tax in Phoenix with contact + diagnostic data. Delivered by email in ~5 minutes.

  • Business name, address, phone, website
  • Up to 3 emails per record
  • Google rating, review count, category
  • PageSpeed, SSL, tech stack
  • SEO basics: meta, canonical, og, schema
  • Social links: IG, FB, LinkedIn, YouTube
67 records
$129
one-time, USD

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Key findings

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

  1. 01

    22.1% of these sites are still flagged "Not secure" by Chrome — the single cheapest fix in the report.

  2. 02

    Average page takes 9.3s to render its main content — 6.8s over Google's passing threshold.

At a glance

Averages across the full sample. Google's thresholds shown as the white marker on each bar.

Performance
SEO
Accessibility

Core Web Vitals

The four metrics Google uses to rank pages. Lower is better for all of them.

Largest Contentful Paint9.26svs 2.50s
First Contentful Paint3.42svs 1.80s
Cumulative Layout Shift0.08vs 0.10
Time to First Byte0.05svs 0.80s

Local vs national

A head-to-head on every metric Google measures. Green is better than the national average, purple is worse.

MetricLocalUS averageGap
Performance score5958+1
SEO score8789-2.3
Largest Contentful Paint9.3s8.6s+0.69s
Cumulative Layout Shift0.080.07+0.01
Time to First Byte0.0s0.1s-0.02

Security

No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.

Sites with SSL

Weak
77.9%

53 secure, 15 without

Sites without SSL

Exposed
15

Each of these loses visitors at the browser warning

Technology landscape

Top platforms, CMSs, and analytics tools detected across the sample.

Social presence

Share of sites that link out to each platform from their homepage footer or header.

With any social

32.4%

At least one platform linked

facebook

25%

17 sites linking out

instagram

19.1%

13 sites linking out

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

LocalUS average
  • Critical049
    32.8%vs 31.7% us average
  • Needs work5069
    32.8%vs 39.2% us average
  • Decent7089
    17.9%vs 18.2% us average
  • Good90100
    16.4%vs 10.9% us average

Heavy on the slow side: 66% of sites score below 70. Speed is the differentiator most of this market hasn't invested in yet.

Tech stack divergence

Where the local tech stack over- or under-indexes against the national benchmark. Big gaps often signal a local builder's preference — or an opportunity if you're choosing a platform.

TechnologyPhoenix accounting & taxUS averageGap
Nginx0.0%21.8%-21.8 pts
Apache HTTP ServerWeb servers20.6%0.0%+20.6 pts
HSTSSecurity20.6%35.5%-14.9 pts
jQueryJavaScript libraries41.2%51.7%-10.5 pts
WordPressBlogs26.5%36.0%-9.5 pts
MySQLDatabases30.9%38.5%-7.6 pts
PHPProgramming languages32.4%39.7%-7.3 pts
Google AnalyticsAnalytics30.9%35.8%-4.9 pts

SEO health

Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.

Viewport meta

Strong
80.9%

Sites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.

Meta description

Weak
45.6%

Sites with a populated meta description — the text Google shows in search results.

Canonical tag

Mixed
50%

Sites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.

Open Graph tags

Weak
48.5%

Sites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.

Structured data

Weak
36.8%

Sites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).

Quick wins

Ranked by how often we saw each issue across 67 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    No sitemap found

    Found on 86.8% of sitesSEOhigh impact
  2. 02

    1 pages share the same title

    Found on 63.2% of sitesSEOmedium impact
  3. 03

    Main content takes too long to appear

    Found on 57.4% of sitesSpeedhigh impact
  4. 04

    No robots.txt found

    Found on 32.4% of sitesSEOhigh impact
  5. 05

    1 broken links

    Found on 22.1% of sitesSecuritymedium impact

FAQ

67 accounting & tax in Phoenix. Every site had a full diagnostic run — crawl, PageSpeed, SSL check, technology detection. The numbers aggregate across that sample.

Phoenix accounting & tax score 59/100 on average. That's roughly in line with the national average, so Phoenix is a typical market for accounting & tax.

Across the sample, the most common issue is "No sitemap found" — found on 86.8% of sites. The full list is in the Quick wins section above.

77.9% of Phoenix accounting & tax use SSL. Any site without it triggers a "Not secure" warning in browsers — an easy fix that too many local businesses still skip.

Enter your URL in the audit box. You'll get the same diagnostic we ran on the sites in this report, benchmarked specifically against other Phoenix accounting & tax. Takes under 60 seconds.

Nearby markets

The same diagnostic, different market. Benchmark your numbers against cities with comparable sample sizes.

Related industries

Readers who compare accounting & tax usually care about these next. Same methodology, different vertical.

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Phoenix accounting & tax. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Want a diagnostic on your Phoenix site?

Email us and we'll benchmark it against the other 67 accounting & tax in Phoenix we've already analyzed. Results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.