Phoenix · Dermatology

Average page takes 8.0s to render its main content — 5.5s over Google's passing threshold.

Data as of May 202611 sites analyzed
Dataset

Get the Phoenix dermatology dataset

11 dermatology in Phoenix with contact + diagnostic data. Delivered by email in ~5 minutes.

  • Business name, address, phone, website
  • Up to 3 emails per record
  • Google rating, review count, category
  • PageSpeed, SSL, tech stack
  • SEO basics: meta, canonical, og, schema
  • Social links: IG, FB, LinkedIn, YouTube
11 records
$129
one-time, USD

Secure checkout via Stripe. CSV emailed within ~5 minutes.

At a glance

Averages across the full sample. Google's thresholds shown as the white marker on each bar.

Performance
SEO
Accessibility

Core Web Vitals

The four metrics Google uses to rank pages. Lower is better for all of them.

Largest Contentful Paint8.02svs 2.50s
First Contentful Paint4.44svs 1.80s
Cumulative Layout Shift0.03vs 0.10
Time to First Byte0.05svs 0.80s

Local vs national

A head-to-head on every metric Google measures. Green is better than the national average, purple is worse.

MetricLocalUS averageGap
Performance score5352+0.7
SEO score9393+0.1
Largest Contentful Paint8.0s12.5s-4.48s
Cumulative Layout Shift0.030.14-0.11
Time to First Byte0.1s0.1s-0.01

Security

No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.

Sites with SSL

Average
90.9%

10 secure, 1 without

Sites without SSL

Exposed
1

Each of these loses visitors at the browser warning

Technology landscape

Top platforms, CMSs, and analytics tools detected across the sample.

Social presence

Share of sites that link out to each platform from their homepage footer or header.

With any social

81.8%

At least one platform linked

facebook

81.8%

9 sites linking out

instagram

72.7%

8 sites linking out

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

LocalUS average
  • Critical049
    58.3%vs 42.9% us average
  • Needs work5069
    33.3%vs 30.6% us average
  • Decent7089
    0.0%vs 18.4% us average
  • Good90100
    8.3%vs 8.2% us average

Long tail: 58% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.

Tech stack divergence

Where the local tech stack over- or under-indexes against the national benchmark. Big gaps often signal a local builder's preference — or an opportunity if you're choosing a platform.

TechnologyPhoenix dermatologyUS averageGap
Adobe FontsFont scripts54.5%0.0%+54.5 pts
TypekitFont scripts54.5%0.0%+54.5 pts
Google Analytics0.0%50.0%-50 pts
HTTP/30.0%41.3%-41.3 pts
HSTSSecurity54.5%30.4%+24.1 pts
Google Tag ManagerTag managers54.5%32.6%+21.9 pts
WordPressBlogs72.7%52.2%+20.5 pts
jQuery MigrateJavaScript libraries54.5%34.8%+19.7 pts

SEO health

Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.

Viewport meta

Strong
100%

Sites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.

Meta description

Mixed
72.7%

Sites with a populated meta description — the text Google shows in search results.

Canonical tag

Strong
100%

Sites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.

Open Graph tags

Strong
100%

Sites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.

Structured data

Strong
100%

Sites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).

Quick wins

Ranked by how often we saw each issue across 11 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    1 pages share the same title

    Found on 100% of sitesSEOmedium impact
  2. 02

    Main content takes too long to appear

    Found on 90.9% of sitesSpeedhigh impact
  3. 03

    2 broken links

    Found on 63.6% of sitesSecuritymedium impact
  4. 04

    No sitemap found

    Found on 45.5% of sitesSEOhigh impact
  5. 05

    No robots.txt found

    Found on 18.2% of sitesSEOhigh impact

FAQ

11 dermatology in Phoenix. Every site had a full diagnostic run — crawl, PageSpeed, SSL check, technology detection. The numbers aggregate across that sample.

Phoenix dermatology score 53/100 on average. That's roughly in line with the national average, so Phoenix is a typical market for dermatology.

Across the sample, the most common issue is "1 pages share the same title" — found on 100% of sites. The full list is in the Quick wins section above.

90.9% of Phoenix dermatology use SSL. Any site without it triggers a "Not secure" warning in browsers — an easy fix that too many local businesses still skip.

Enter your URL in the audit box. You'll get the same diagnostic we ran on the sites in this report, benchmarked specifically against other Phoenix dermatology. Takes under 60 seconds.

Nearby markets

The same diagnostic, different market. Benchmark your numbers against cities with comparable sample sizes.

Related industries

Readers who compare dermatology usually care about these next. Same methodology, different vertical.

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Phoenix dermatology. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Want a diagnostic on your Phoenix site?

Email us and we'll benchmark it against the other 11 dermatology in Phoenix we've already analyzed. Results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.