Salt Lake City · Alternative medicine

Average page takes 12.4s to render its main content — 9.9s over Google's passing threshold.

Data as of April 202610 sites analyzed

At a glance

Averages across the full sample. Google's thresholds shown as the white marker on each bar.

Performance
SEO
Accessibility

Core Web Vitals

The four metrics Google uses to rank pages. Lower is better for all of them.

Largest Contentful Paint12.4svs 2.50s
First Contentful Paint4.68svs 1.80s
Cumulative Layout Shift0.01vs 0.10
Time to First Byte0.07svs 0.80s

Local vs national

A head-to-head on every metric Google measures. Green is better than the national average, purple is worse.

MetricLocalUS averageGap
Performance score6159+2
SEO score9393+0.2
Largest Contentful Paint12.4s12.0s+0.39s
Cumulative Layout Shift0.010.05-0.04
Time to First Byte0.1s0.1s-0.01

Security

No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.

Sites with SSL

Average
90%

9 secure, 1 without

Sites without SSL

Exposed
1

Each of these loses visitors at the browser warning

Technology landscape

Top platforms, CMSs, and analytics tools detected across the sample.

Social presence

Share of sites that link out to each platform from their homepage footer or header.

With any social

40%

At least one platform linked

instagram

40%

4 sites linking out

facebook

20%

2 sites linking out

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

LocalUS average
  • Critical049
    20.0%vs 25.0% us average
  • Needs work5069
    50.0%vs 41.7% us average
  • Decent7089
    30.0%vs 33.3% us average
  • Good90100
    0.0%vs 0.0% us average

Heavy on the slow side: 70% of sites score below 70. Speed is the differentiator most of this market hasn't invested in yet.

Tech stack divergence

Where the local tech stack over- or under-indexes against the national benchmark. Big gaps often signal a local builder's preference — or an opportunity if you're choosing a platform.

TechnologySalt Lake City alternative medicineUS averageGap
MySQLDatabases40.0%50.0%-10 pts
PHPProgramming languages40.0%50.0%-10 pts
Squarespace CommerceEcommerce40.0%33.3%+6.7 pts
SquarespaceCMS40.0%33.3%+6.7 pts
Google AnalyticsAnalytics30.0%25.0%+5 pts
StimulusJavaScript frameworks30.0%25.0%+5 pts
HTTP/3Miscellaneous30.0%33.3%-3.3 pts
HSTSSecurity60.0%58.3%+1.7 pts

SEO health

Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.

Viewport meta

Strong
100%

Sites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.

Meta description

Mixed
70%

Sites with a populated meta description — the text Google shows in search results.

Canonical tag

Strong
90%

Sites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.

Open Graph tags

Strong
100%

Sites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.

Structured data

Mixed
70%

Sites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).

Quick wins

Ranked by how often we saw each issue across 10 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    Speed up largest contentful paint (LCP)

    Derived from the sample averageSpeedhigh impact
  2. 02

    Enable SSL/HTTPS on every page

    Derived from the sample averageSecurityhigh impact
  3. 03

    Add social media links to the footer

    Derived from the sample averagePresencelow impact

FAQ

Related industries

Readers who compare alternative medicine usually care about these next. Same methodology, different vertical.

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Salt Lake City alternative medicine. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Want a diagnostic on your Salt Lake City site?

Email us and we'll benchmark it against the other 10 alternative medicine in Salt Lake City we've already analyzed. Results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.