Salt Lake City · Business consulting

Average page takes 9.1s to render its main content — 6.6s over Google's passing threshold.

Data as of April 202619 sites analyzed

At a glance

Averages across the full sample. Google's thresholds shown as the white marker on each bar.

Performance
SEO
Accessibility

Core Web Vitals

The four metrics Google uses to rank pages. Lower is better for all of them.

Largest Contentful Paint9.07svs 2.50s
First Contentful Paint3.69svs 1.80s
Cumulative Layout Shift0.07vs 0.10
Time to First Byte0.05svs 0.80s

Local vs national

A head-to-head on every metric Google measures. Green is better than the national average, purple is worse.

MetricLocalUS averageGap
Performance score6261+0.6
SEO score9189+1.9
Largest Contentful Paint9.1s8.4s+0.65s
Cumulative Layout Shift0.070.09-0.03
Time to First Byte0.0s0.1s-0.06

Security

No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.

Sites with SSL

Average
89.5%

17 secure, 2 without

Sites without SSL

Exposed
2

Each of these loses visitors at the browser warning

Technology landscape

Top platforms, CMSs, and analytics tools detected across the sample.

Social presence

Share of sites that link out to each platform from their homepage footer or header.

With any social

42.1%

At least one platform linked

linkedin

42.1%

8 sites linking out

facebook

26.3%

5 sites linking out

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

LocalUS average
  • Critical049
    21.1%vs 20.8% us average
  • Needs work5069
    36.8%vs 41.7% us average
  • Decent7089
    26.3%vs 20.8% us average
  • Good90100
    15.8%vs 16.7% us average

Mixed: sites are spread roughly evenly across the tiers. There's no single bar to clear — whatever you fix, it'll put you ahead of a good chunk of the sample.

Tech stack divergence

Where the local tech stack over- or under-indexes against the national benchmark. Big gaps often signal a local builder's preference — or an opportunity if you're choosing a platform.

TechnologySalt Lake City business consultingUS averageGap
PHPProgramming languages63.2%58.3%+4.9 pts
Google Tag ManagerTag managers36.8%41.7%-4.9 pts
HTTP/3Miscellaneous42.1%37.5%+4.6 pts
MySQLDatabases57.9%54.2%+3.7 pts
WordPressBlogs57.9%54.2%+3.7 pts
HSTSSecurity36.8%33.3%+3.5 pts
jQueryJavaScript libraries73.7%70.8%+2.9 pts
NginxWeb servers31.6%33.3%-1.7 pts

SEO health

Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.

Viewport meta

Mixed
78.9%

Sites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.

Meta description

Mixed
52.6%

Sites with a populated meta description — the text Google shows in search results.

Canonical tag

Mixed
73.7%

Sites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.

Open Graph tags

Mixed
63.2%

Sites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.

Structured data

Mixed
57.9%

Sites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).

Quick wins

Ranked by how often we saw each issue across 19 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    7 pages share the same title

    Found on 63.2% of sitesSEOmedium impact
  2. 02

    10 broken links

    Found on 63.2% of sitesSecuritymedium impact
  3. 03

    Main content takes too long to appear

    Found on 47.4% of sitesSpeedhigh impact
  4. 04

    No sitemap found

    Found on 26.3% of sitesSEOhigh impact
  5. 05

    No robots.txt found

    Found on 26.3% of sitesSEOhigh impact

FAQ

Related industries

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How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Salt Lake City business consulting. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Want a diagnostic on your Salt Lake City site?

Email us and we'll benchmark it against the other 19 business consulting in Salt Lake City we've already analyzed. Results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.