Salt Lake City · Electricians

Average page takes 13.2s to render its main content — 10.7s over Google's passing threshold.

Data as of May 202610 sites analyzed
Dataset

Get the Salt Lake City electricians dataset

10 electricians in Salt Lake City with contact + diagnostic data. Delivered by email in ~5 minutes.

  • Business name, address, phone, website
  • Up to 3 emails per record
  • Google rating, review count, category
  • PageSpeed, SSL, tech stack
  • SEO basics: meta, canonical, og, schema
  • Social links: IG, FB, LinkedIn, YouTube
10 records
$129
one-time, USD

Secure checkout via Stripe. CSV emailed within ~5 minutes.

Key findings

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

  1. 01

    Average page takes 13.2s to render its main content — 10.7s over Google's passing threshold.

  2. 02

    Average Google PageSpeed score is 48/100 — well below the 50 passing bar.

At a glance

Averages across the full sample. Google's thresholds shown as the white marker on each bar.

Performance
SEO
Accessibility

Core Web Vitals

The four metrics Google uses to rank pages. Lower is better for all of them.

Largest Contentful Paint13.2svs 2.50s
First Contentful Paint4.61svs 1.80s
Cumulative Layout Shift0.12vs 0.10
Time to First Byte0.12svs 0.80s

Local vs national

A head-to-head on every metric Google measures. Green is better than the national average, purple is worse.

MetricLocalUS averageGap
Performance score4854-6.4 pts
SEO score8687-0.7
Largest Contentful Paint13.2s8.8s+4.36s
Cumulative Layout Shift0.120.09+0.03
Time to First Byte0.1s0.1s+0.05

Security

No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.

Sites with SSL

Strong
100%

10 secure, 0 without

Sites without SSL

Clean
0

Each of these loses visitors at the browser warning

Technology landscape

Top platforms, CMSs, and analytics tools detected across the sample.

Social presence

Share of sites that link out to each platform from their homepage footer or header.

With any social

70%

At least one platform linked

facebook

70%

7 sites linking out

linkedin

60%

6 sites linking out

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

LocalUS average
  • Critical049
    60.0%vs 45.5% us average
  • Needs work5069
    30.0%vs 36.4% us average
  • Decent7089
    10.0%vs 13.6% us average
  • Good90100
    0.0%vs 4.5% us average

Long tail: 60% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.

Tech stack divergence

Where the local tech stack over- or under-indexes against the national benchmark. Big gaps often signal a local builder's preference — or an opportunity if you're choosing a platform.

TechnologySalt Lake City electriciansUS averageGap
Vue.jsJavaScript frameworks30.0%0.0%+30 pts
Google MapsMaps30.0%0.0%+30 pts
PHP0.0%28.6%-28.6 pts
HTTP/30.0%28.6%-28.6 pts
jQuery0.0%28.6%-28.6 pts
MySQL0.0%23.8%-23.8 pts
AzurePaaS20.0%0.0%+20 pts
EverflowAnalytics20.0%0.0%+20 pts

SEO health

Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.

Viewport meta

Strong
100%

Sites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.

Meta description

Mixed
60%

Sites with a populated meta description — the text Google shows in search results.

Canonical tag

Strong
80%

Sites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.

Open Graph tags

Mixed
50%

Sites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.

Structured data

Mixed
60%

Sites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).

Quick wins

Ranked by how often we saw each issue across 10 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    Main content takes too long to appear

    Found on 100% of sitesSpeedhigh impact
  2. 02

    1 pages share the same title

    Found on 80% of sitesSEOmedium impact
  3. 03

    1 broken links

    Found on 80% of sitesSecuritymedium impact
  4. 04

    No sitemap found

    Found on 60% of sitesSEOhigh impact
  5. 05

    No robots.txt found

    Found on 60% of sitesSEOhigh impact

FAQ

10 electricians in Salt Lake City. Every site had a full diagnostic run — crawl, PageSpeed, SSL check, technology detection. The numbers aggregate across that sample.

Salt Lake City electricians score 48/100 on average. That's 6 points behind the national average — a real opportunity for any Salt Lake City electrician willing to invest in their site.

Across the sample, the most common issue is "Main content takes too long to appear" — found on 100% of sites. The full list is in the Quick wins section above.

100% of Salt Lake City electricians use SSL. Any site without it triggers a "Not secure" warning in browsers — an easy fix that too many local businesses still skip.

Enter your URL in the audit box. You'll get the same diagnostic we ran on the sites in this report, benchmarked specifically against other Salt Lake City electricians. Takes under 60 seconds.

Related industries

Readers who compare electricians usually care about these next. Same methodology, different vertical.

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Salt Lake City electricians. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Want a diagnostic on your Salt Lake City site?

Email us and we'll benchmark it against the other 10 electricians in Salt Lake City we've already analyzed. Results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.