Salt Lake City · Mortgage & loans
Mortgage & loans in Salt Lake City: website benchmarks
Average page takes 10.1s to render its main content — 7.6s over Google's passing threshold.
At a glance
Headline scores
Averages across the full sample. Google's thresholds shown as the white marker on each bar.
Core Web Vitals
How sites perform in the real world
The four metrics Google uses to rank pages. Lower is better for all of them.
Local vs national
How this compares to us average
A head-to-head on every metric Google measures. Green is better than the national average, purple is worse.
| Metric | Local | US average | Gap |
|---|---|---|---|
| Performance score | 59 | 63 | -4.8 pts |
| SEO score | 93 | 90 | +3.6 pts |
| Largest Contentful Paint | 10.1s | 9.4s | +0.74s |
| Cumulative Layout Shift | 0.05 | 0.04 | +0.01 |
| Time to First Byte | 0.1s | 0.1s | 0 |
Security
SSL and HTTPS adoption
No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.
Sites with SSL
Strong24 secure, 1 without
Sites without SSL
ExposedEach of these loses visitors at the browser warning
Technology landscape
What this market runs on
Top platforms, CMSs, and analytics tools detected across the sample.
Social presence
Where these businesses show up online
Share of sites that link out to each platform from their homepage footer or header.
With any social
At least one platform linked
14 sites linking out
10 sites linking out
Performance spread
How Salt Lake City mortgage & loans cluster on page speed
PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.
- Critical0–4928.0%vs 21.2% us average
- Needs work50–6952.0%vs 51.5% us average
- Decent70–898.0%vs 6.1% us average
- Good90–10012.0%vs 21.2% us average
Heavy on the slow side: 80% of sites score below 70. Speed is the differentiator most of this market hasn't invested in yet.
Tech stack divergence
How Salt Lake City mortgage & loans differ from the US average
Where the local tech stack over- or under-indexes against the national benchmark. Big gaps often signal a local builder's preference — or an opportunity if you're choosing a platform.
| Technology | Salt Lake City mortgage & loans | US average | Gap |
|---|---|---|---|
| Font AwesomeFont scripts | 24.0% | 0.0% | +24 pts |
| HTTP/3Miscellaneous | 32.0% | 42.4% | -10.4 pts |
| PHPProgramming languages | 28.0% | 36.4% | -8.4 pts |
| MySQLDatabases | 28.0% | 36.4% | -8.4 pts |
| Google Tag ManagerTag managers | 28.0% | 36.4% | -8.4 pts |
| HSTSSecurity | 60.0% | 57.6% | +2.4 pts |
| CloudflareCDN | 44.0% | 45.5% | -1.5 pts |
| WordPressBlogs | 28.0% | 27.3% | +0.7 pts |
SEO health
The basics Google expects from Salt Lake City mortgage & loans
Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.
Viewport meta
StrongSites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.
Meta description
StrongSites with a populated meta description — the text Google shows in search results.
Canonical tag
MixedSites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.
Open Graph tags
MixedSites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.
Structured data
MixedSites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).
Quick wins
The fixes that would move most Salt Lake City mortgage & loans forward
Ranked by how often we saw each issue across 25 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.
- 01
2 pages share the same title
Found on 60% of sitesSEOmedium impact - 02
Main content takes too long to appear
Found on 60% of sitesSpeedhigh impact - 03
92 broken links
Found on 60% of sitesSecuritymedium impact - 04
No sitemap found
Found on 56% of sitesSEOhigh impact - 05
No robots.txt found
Found on 20% of sitesSEOhigh impact
FAQ
Common questions
Related industries
Other finance & insurance benchmarks
Readers who compare mortgage & loans usually care about these next. Same methodology, different vertical.
How we fix it
Web Boost — we fix the gaps we just showed you, every month
The diagnostic above tells you what's broken on Salt Lake City mortgage & loans. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.
Speed + Core Web Vitals
Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.
On-page SEO + structured data
Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.
Conversion rate + mobile UX
CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.
The diagnostic engine is the same one we ship for product and agency clients
Want a diagnostic on your Salt Lake City site?
Email us and we'll benchmark it against the other 25 mortgage & loans in Salt Lake City we've already analyzed. Results back within a business day.
Or write to hello@borahlabs.us directly. No intake form, no pitch deck.