Industry benchmark

Average page takes 14.7s to render its main content — 12.2s over Google's passing threshold.

Data as of May 202611 sites analyzed
Dataset

Get the full seafood restaurants dataset (US)

11 seafood restaurants across the US with contact + diagnostic data. Delivered by email in ~5 minutes.

  • Business name, address, phone, website
  • Up to 3 emails per record
  • Google rating, review count, category
  • PageSpeed, SSL, tech stack
  • SEO basics: meta, canonical, og, schema
  • Social links: IG, FB, LinkedIn, YouTube
11 records
$129
one-time, USD

Secure checkout via Stripe. CSV emailed within ~5 minutes.

Key findings

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

  1. 01

    Average page takes 14.7s to render its main content — 12.2s over Google's passing threshold.

  2. 02

    Average Google PageSpeed score is 47/100 — well below the 50 passing bar.

At a glance

Averages across the full sample. Google's thresholds shown as the white marker on each bar.

Performance
SEO
Accessibility

Core Web Vitals

The four metrics Google uses to rank pages. Lower is better for all of them.

Largest Contentful Paint14.7svs 2.50s
First Contentful Paint4.96svs 1.80s
Cumulative Layout Shift0.08vs 0.10
Time to First Byte0.02svs 0.80s

Security

No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.

Sites with SSL

Strong
100%

11 secure, 0 without

Sites without SSL

Clean
0

Each of these loses visitors at the browser warning

Technology landscape

Top platforms, CMSs, and analytics tools detected across the sample.

Social presence

Share of sites that link out to each platform from their homepage footer or header.

With any social

63.6%

At least one platform linked

facebook

63.6%

7 sites linking out

instagram

63.6%

7 sites linking out

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

  • Critical049
    63.6%
  • Needs work5069
    18.2%
  • Decent7089
    9.1%
  • Good90100
    9.1%

Long tail: 64% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.

SEO health

Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.

Viewport meta

Strong
90.9%

Sites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.

Meta description

Mixed
63.6%

Sites with a populated meta description — the text Google shows in search results.

Canonical tag

Mixed
72.7%

Sites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.

Open Graph tags

Mixed
72.7%

Sites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.

Structured data

Mixed
72.7%

Sites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).

Quick wins

Ranked by how often we saw each issue across 11 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    Main content takes too long to appear

    Found on 90.9% of sitesSpeedhigh impact
  2. 02

    1 pages share the same title

    Found on 72.7% of sitesSEOmedium impact
  3. 03

    5 broken links

    Found on 63.6% of sitesSecuritymedium impact
  4. 04

    No sitemap found

    Found on 27.3% of sitesSEOhigh impact
  5. 05

    Certificate expires in 21 days

    Found on 18.2% of sitesSecuritymedium impact

FAQ

We ran full diagnostics on 11 seafood restaurants websites across the US. Every site on this page cleared our complete crawl — PageSpeed, SSL, tech stack, social links, and structured data — so the numbers represent real, production sites, not samples from a survey.

The average seafood restaurant site in our sample scores 47/100 on Google PageSpeed. Anything above 80/100 puts you ahead of most of your competitors. Below 50 is where sites start losing traffic to faster alternatives — Google's own data shows bounce rate climbs sharply past a 3-second load time.

Google's "Good" threshold for Largest Contentful Paint is 2.5 seconds. The average seafood restaurant website we analyzed takes 14.7s. If your LCP is above 2.5s, you're penalized in search rankings and visitors drop off before your homepage finishes rendering.

Across our sample, the top technologies are HSTS (63.6%), Google Tag Manager (45.5%), Nginx (36.4%). Platform choice matters less than how it's configured — we see well-tuned WordPress sites outperform poorly-built custom builds routinely.

100% of the seafood restaurants sites we analyzed use SSL. Any site without HTTPS gets a "Not secure" warning in Chrome, which kills trust — especially for seafood restaurants where clients are handing over personal details or payment info. It's free to add and takes minutes.

Enter your URL in the audit box on this page. You'll get a free report covering performance, SEO, SSL, and tech stack — benchmarked against the same 11 seafood restaurants sites we used here. Results arrive in under 60 seconds. No signup or credit card.

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How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on seafood restaurants websites. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Want a diagnostic on your seafood restaurant site?

Email us and we'll run the same benchmark you see on this page — Core Web Vitals, SEO hygiene, tech stack, quick wins. No intake form, results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.