Salt Lake City · Car rental
Car rental in Salt Lake City: website benchmarks
Average page takes 13.2s to render its main content — 10.7s over Google's passing threshold.
At a glance
Headline scores
Averages across the full sample. Google's thresholds shown as the white marker on each bar.
Core Web Vitals
How sites perform in the real world
The four metrics Google uses to rank pages. Lower is better for all of them.
Local vs national
How this compares to us average
A head-to-head on every metric Google measures. Green is better than the national average, purple is worse.
| Metric | Local | US average | Gap |
|---|---|---|---|
| Performance score | 54 | 54 | 0 |
| SEO score | 82 | 82 | 0 |
| Largest Contentful Paint | 13.2s | 13.2s | 0 |
| Cumulative Layout Shift | 0.04 | 0.04 | 0.00 |
| Time to First Byte | 0.1s | 0.1s | 0 |
Security
SSL and HTTPS adoption
No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.
Sites with SSL
Strong10 secure, 0 without
Sites without SSL
CleanEach of these loses visitors at the browser warning
Technology landscape
What this market runs on
Top platforms, CMSs, and analytics tools detected across the sample.
Social presence
Where these businesses show up online
Share of sites that link out to each platform from their homepage footer or header.
With any social
At least one platform linked
4 sites linking out
4 sites linking out
Performance spread
How Salt Lake City car rental cluster on page speed
PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.
- Critical0–4950.0%vs 50.0% us average
- Needs work50–6920.0%vs 20.0% us average
- Decent70–8920.0%vs 20.0% us average
- Good90–10010.0%vs 10.0% us average
Long tail: 50% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.
Tech stack divergence
How Salt Lake City car rental differ from the US average
Where the local tech stack over- or under-indexes against the national benchmark. Big gaps often signal a local builder's preference — or an opportunity if you're choosing a platform.
| Technology | Salt Lake City car rental | US average | Gap |
|---|---|---|---|
| HSTSSecurity | 70.0% | 70.0% | +0 pts |
| OneTrustCookie compliance | 50.0% | 50.0% | +0 pts |
| Google Tag ManagerTag managers | 50.0% | 50.0% | +0 pts |
| JavaProgramming languages | 40.0% | 40.0% | +0 pts |
| Adobe Experience ManagerCMS | 40.0% | 40.0% | +0 pts |
| Amazon CloudFrontCDN | 30.0% | 30.0% | +0 pts |
| Amazon Web ServicesPaaS | 30.0% | 30.0% | +0 pts |
| CloudflareCDN | 30.0% | 30.0% | +0 pts |
SEO health
The basics Google expects from Salt Lake City car rental
Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.
Viewport meta
StrongSites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.
Meta description
StrongSites with a populated meta description — the text Google shows in search results.
Canonical tag
StrongSites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.
Open Graph tags
MixedSites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.
Structured data
MixedSites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).
Quick wins
The fixes that would move most Salt Lake City car rental forward
Ranked by how often we saw each issue across 10 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.
- 01
Main content takes too long to appear
Found on 90% of sitesSpeedhigh impact - 02
8 broken links
Found on 80% of sitesSecuritymedium impact - 03
No sitemap found
Found on 50% of sitesSEOhigh impact - 04
1 pages share the same title
Found on 50% of sitesSEOmedium impact - 05
No robots.txt found
Found on 30% of sitesSEOhigh impact
FAQ
Common questions
Related industries
Other automotive benchmarks
Readers who compare car rental usually care about these next. Same methodology, different vertical.
How we fix it
Web Boost — we fix the gaps we just showed you, every month
The diagnostic above tells you what's broken on Salt Lake City car rental. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.
Speed + Core Web Vitals
Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.
On-page SEO + structured data
Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.
Conversion rate + mobile UX
CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.
The diagnostic engine is the same one we ship for product and agency clients
Want a diagnostic on your Salt Lake City site?
Email us and we'll benchmark it against the other 10 car rental in Salt Lake City we've already analyzed. Results back within a business day.
Or write to hello@borahlabs.us directly. No intake form, no pitch deck.