Salt Lake City · Mental health

21.4% of these sites are still flagged "Not secure" by Chrome — the single cheapest fix in the report.

Data as of April 202614 sites analyzed

Key findings

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

  1. 01

    21.4% of these sites are still flagged "Not secure" by Chrome — the single cheapest fix in the report.

  2. 02

    Average page takes 9.1s to render its main content — 6.6s over Google's passing threshold.

At a glance

Averages across the full sample. Google's thresholds shown as the white marker on each bar.

Performance
SEO
Accessibility

Core Web Vitals

The four metrics Google uses to rank pages. Lower is better for all of them.

Largest Contentful Paint9.14svs 2.50s
First Contentful Paint5.38svs 1.80s
Cumulative Layout Shift0.02vs 0.10
Time to First Byte0.03svs 0.80s

Local vs national

A head-to-head on every metric Google measures. Green is better than the national average, purple is worse.

MetricLocalUS averageGap
Performance score6766+0.6
SEO score9191+0.4
Largest Contentful Paint9.1s9.1s+0.03
Cumulative Layout Shift0.020.020.00
Time to First Byte0.0s0.0s-0.02

Security

No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.

Sites with SSL

Weak
78.6%

11 secure, 3 without

Sites without SSL

Exposed
3

Each of these loses visitors at the browser warning

Technology landscape

Top platforms, CMSs, and analytics tools detected across the sample.

Social presence

Share of sites that link out to each platform from their homepage footer or header.

With any social

42.9%

At least one platform linked

facebook

35.7%

5 sites linking out

linkedin

21.4%

3 sites linking out

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

LocalUS average
  • Critical049
    7.1%vs 6.7% us average
  • Needs work5069
    57.1%vs 60.0% us average
  • Decent7089
    14.3%vs 13.3% us average
  • Good90100
    21.4%vs 20.0% us average

Heavy on the slow side: 64% of sites score below 70. Speed is the differentiator most of this market hasn't invested in yet.

Tech stack divergence

Where the local tech stack over- or under-indexes against the national benchmark. Big gaps often signal a local builder's preference — or an opportunity if you're choosing a platform.

TechnologySalt Lake City mental healthUS averageGap
TypekitFont scripts21.4%0.0%+21.4 pts
MySQL0.0%20.0%-20 pts
jQueryJavaScript libraries21.4%26.7%-5.3 pts
HTTP/3Miscellaneous28.6%33.3%-4.7 pts
HSTSSecurity57.1%53.3%+3.8 pts
Squarespace CommerceEcommerce35.7%33.3%+2.4 pts
SquarespaceCMS35.7%33.3%+2.4 pts
CloudflareCDN28.6%26.7%+1.9 pts

SEO health

Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.

Viewport meta

Strong
92.9%

Sites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.

Meta description

Strong
85.7%

Sites with a populated meta description — the text Google shows in search results.

Canonical tag

Mixed
64.3%

Sites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.

Open Graph tags

Strong
85.7%

Sites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.

Structured data

Mixed
64.3%

Sites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).

Quick wins

Ranked by how often we saw each issue across 14 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    Speed up largest contentful paint (LCP)

    Derived from the sample averageSpeedhigh impact
  2. 02

    Enable SSL/HTTPS on every page

    Derived from the sample averageSecurityhigh impact
  3. 03

    Add social media links to the footer

    Derived from the sample averagePresencelow impact

FAQ

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How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Salt Lake City mental health. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Want a diagnostic on your Salt Lake City site?

Email us and we'll benchmark it against the other 14 mental health in Salt Lake City we've already analyzed. Results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.