Scottsdale · Bars & pubs

Average page takes 15.0s to render its main content — 12.5s over Google's passing threshold.

Data as of May 202641 sites analyzed
Dataset

Get the Scottsdale bars & pubs dataset

41 bars & pubs in Scottsdale with contact + diagnostic data. Delivered by email in ~5 minutes.

  • Business name, address, phone, website
  • Up to 3 emails per record
  • Google rating, review count, category
  • PageSpeed, SSL, tech stack
  • SEO basics: meta, canonical, og, schema
  • Social links: IG, FB, LinkedIn, YouTube
41 records
$129
one-time, USD

Secure checkout via Stripe. CSV emailed within ~5 minutes.

Key findings

The handful of things that jumped out after crunching every diagnostic. Details and quick wins are below.

  1. 01

    Average page takes 15.0s to render its main content — 12.5s over Google's passing threshold.

  2. 02

    Average Google PageSpeed score is 45/100 — well below the 50 passing bar.

At a glance

Averages across the full sample. Google's thresholds shown as the white marker on each bar.

Performance
SEO
Accessibility

Core Web Vitals

The four metrics Google uses to rank pages. Lower is better for all of them.

Largest Contentful Paint15.0svs 2.50s
First Contentful Paint4.99svs 1.80s
Cumulative Layout Shift0.14vs 0.10
Time to First Byte0.12svs 0.80s

Local vs national

A head-to-head on every metric Google measures. Green is better than the national average, purple is worse.

MetricLocalUS averageGap
Performance score4552-7.3 pts
SEO score8991-1.9
Largest Contentful Paint15.0s12.5s+2.54s
Cumulative Layout Shift0.140.09+0.05
Time to First Byte0.1s0.1s+0.06

Security

No SSL in 2026 is a trust killer — and a Chrome warning. These numbers should be 100%.

Sites with SSL

Average
92.9%

39 secure, 3 without

Sites without SSL

Exposed
3

Each of these loses visitors at the browser warning

Technology landscape

Top platforms, CMSs, and analytics tools detected across the sample.

Social presence

Share of sites that link out to each platform from their homepage footer or header.

With any social

78.6%

At least one platform linked

instagram

73.8%

31 sites linking out

facebook

59.5%

25 sites linking out

Performance spread

PageSpeed scores grouped into Google's tier labels. The shape of the distribution tells you whether the industry average hides a few great outliers — or a long tail of broken sites.

LocalUS average
  • Critical049
    61.7%vs 43.3% us average
  • Needs work5069
    23.4%vs 39.1% us average
  • Decent7089
    14.9%vs 15.0% us average
  • Good90100
    0.0%vs 2.6% us average

Long tail: 62% of sites land in the Critical tier. This is where the easiest wins live — any site that climbs above 50 outperforms nearly half the market.

Tech stack divergence

Where the local tech stack over- or under-indexes against the national benchmark. Big gaps often signal a local builder's preference — or an opportunity if you're choosing a platform.

TechnologyScottsdale bars & pubsUS averageGap
Google Tag ManagerTag managers33.3%0.0%+33.3 pts
Facebook PixelAnalytics26.2%0.0%+26.2 pts
jQuery Migrate0.0%25.6%-25.6 pts
Squarespace0.0%24.1%-24.1 pts
Google AnalyticsAnalytics54.8%38.2%+16.6 pts
PHPProgramming languages47.6%36.2%+11.4 pts
WordPressBlogs42.9%32.4%+10.5 pts
HSTSSecurity42.9%50.7%-7.8 pts

SEO health

Adoption of the table-stakes SEO signals across the sample. Gaps here are the cheapest wins — any one of these fixes tends to outperform months of content work.

Viewport meta

Strong
90.5%

Sites declaring a mobile viewport — without this, Chrome renders pages at desktop zoom on phones.

Meta description

Strong
83.3%

Sites with a populated meta description — the text Google shows in search results.

Canonical tag

Mixed
76.2%

Sites declaring which URL is the main one — prevents duplicate-content penalties across www, http, and tracking-parameter variants.

Open Graph tags

Strong
85.7%

Sites with og:title / og:image tags — controls how links preview on LinkedIn, Facebook, iMessage.

Structured data

Mixed
76.2%

Sites publishing JSON-LD schema — unlocks rich results (stars, hours, FAQ snippets).

Quick wins

Ranked by how often we saw each issue across 41 sites. If yours has these, every competitor with them fixed is beating you on something Google measures.

  1. 01

    Main content takes too long to appear

    Found on 88.1% of sitesSpeedhigh impact
  2. 02

    5 pages share the same title

    Found on 76.2% of sitesSEOmedium impact
  3. 03

    No sitemap found

    Found on 31% of sitesSEOhigh impact
  4. 04

    44 broken links

    Found on 28.6% of sitesSecuritymedium impact
  5. 05

    No robots.txt found

    Found on 28.6% of sitesSEOhigh impact

FAQ

41 bars & pubs in Scottsdale. Every site had a full diagnostic run — crawl, PageSpeed, SSL check, technology detection. The numbers aggregate across that sample.

Scottsdale bars & pubs score 45/100 on average. That's 7 points behind the national average — a real opportunity for any Scottsdale bars & pub willing to invest in their site.

Across the sample, the most common issue is "Main content takes too long to appear" — found on 88.1% of sites. The full list is in the Quick wins section above.

92.9% of Scottsdale bars & pubs use SSL. Any site without it triggers a "Not secure" warning in browsers — an easy fix that too many local businesses still skip.

Enter your URL in the audit box. You'll get the same diagnostic we ran on the sites in this report, benchmarked specifically against other Scottsdale bars & pubs. Takes under 60 seconds.

Nearby markets

The same diagnostic, different market. Benchmark your numbers against cities with comparable sample sizes.

Related industries

Readers who compare bars & pubs usually care about these next. Same methodology, different vertical.

How we fix it

Web Boost — we fix the gaps we just showed you, every month

The diagnostic above tells you what's broken on Scottsdale bars & pubs. Web Boost is the monthly retainer that actually ships the fixes: senior developers, AI-assisted, concrete before/after reports, cancel anytime.

  • Speed + Core Web Vitals

    Image compression, caching, lazy loading, render-blocking cleanup — the fixes the benchmark above flagged.

  • On-page SEO + structured data

    Meta tags, canonicals, schema markup, internal linking — every signal Google's crawler expects, audited and fixed.

  • Conversion rate + mobile UX

    CTAs, forms, microcopy, mobile layout. Turn the traffic you're already getting into leads and customers.

The diagnostic engine is the same one we ship for product and agency clients

  • Beamline
  • Mabbly
  • EY
  • Allianz
  • Workwize
  • Toptal
  • Tent Foundation
  • Koppa
  • RLC Solutions

Want a diagnostic on your Scottsdale site?

Email us and we'll benchmark it against the other 41 bars & pubs in Scottsdale we've already analyzed. Results back within a business day.

Or write to hello@borahlabs.us directly. No intake form, no pitch deck.